Hubspot

JULY 13, 2018

In some circles, market research is a catch-all term for asking the industry what it wants. "Do Let me do some market research to find out," someone might say. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Zoominfo

JULY 27, 2021

“Many people are investing in their skills by taking online courses, exploring new industries, freelancing,” Pollack says. Source: US Census Bureau. According to a Pew Research Report, 28.6 There is also evidence that self-employment is on the rise and new business applications are growing at record highs.

Trends 246

Trends Zoominfo Statistics Paid Search Agency 246

The Effective Marketer

MAY 24, 2012

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. Why is email still a major force in the marketer’s arsenal? The Missing ROI Components.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

Martech

MARCH 8, 2023

Mass layoffs have been hitting the tech industry hard recently, but it appears to be affecting women more than men,” says Alex Theriault, data and customer solutions expert and GM, Spherical at Lotame. That’s worse than the overall IT sector, where women earn an average of 28.9% less than men, according to the U.S.

Communities 80

Communities Work Management Marketing Management Thought Leadership 80

Zoominfo

JULY 27, 2021

“Many people are investing in their skills by taking online courses, exploring new industries, freelancing,” Pollack says. Source: US Census Bureau 4. According to a Pew Research Report, 28.6 There is also evidence that self-employment is on the rise and new business applications are growing at record highs.

Zoominfo 130

Zoominfo Paid Search Agency Statistics Marketing & Strategy 130

Integrated B2B

FEBRUARY 26, 2014

Content can be the most effective resource in your marketing toolkit — especially if it’s based on research. This is a great example of using market research to produce content relevant to your readers — in this case, every teacher, student, and parent in the country! Premium, powerful content is possible only through research.

Research 40

Research Thought Leadership Content Case Studies 40

EveryoneSocial

MARCH 1, 2022

Manufacturing revenue will amount to more than $7,958,000 million this year, so it’s no doubt a thriving industry. What is it about an employee social-sharing solution that’s so valuable for the manufacturing industry in particular? Census Bureau, there are 11.7 But which manufacturers will outperform their competitors?

Budget Programs 97

Budget Programs Work Management Peer-to-peer Social Media 97

Martech

MAY 6, 2022

Econsultancy’s 2019 Email Marketing Industry Census found that 35% of email marketers spent more than two hours of their regular workweek on email reporting. In the 2017 Census, for example, 25% spent more than two hours on reporting. That continues a slow uptick in time spent on reporting over the last few years.

Budget Programs 91

Budget Programs Work Management Marketing Management Planning 91

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. Census Bureau. With this, a whole new industry was born: digital and search marketing.

Paid Search Agency 134

Paid Search Agency Marketing Management Thought Leadership Marketing & Strategy 134

Moz

JUNE 28, 2020

Census , colleges and universities , the WHO , and the TSA. The data was free from the US Census, but in order to make any sense of it, our researchers had to use QGIS, Python, text-mining, and phrasemachine (a text analysis API) just to narrow it down to what we were looking for. Publicly available data. Client data.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Zoominfo

JUNE 27, 2022

To evaluate the potential quality of a dataset, compare the number of contacts or accounts from a provider against government census or population reports. FIGURE: The Data Provider Quality/Coverage Grid When considering “coverage vs. quantity,” coverage indicates records that are actionable, active, and verified.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Moz

JUNE 28, 2020

Census , colleges and universities , the WHO , and the TSA. The data was free from the US Census, but in order to make any sense of it, our researchers had to use QGIS, Python, text-mining, and phrasemachine (a text analysis API) just to narrow it down to what we were looking for. Publicly available data. Client data.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Leadspace

JULY 7, 2019

Ever savvy marketer knows that “Industry” is a very common data point to segment on, however the challenge with the industry information available is not reported consistently since each company defines them differently. It’s the Census Bureau’s organizational structure for classifying business establishments. industries.

SIC 54

SIC Planning Paid Search Agency Aggregators 54

Strategic-IC

APRIL 23, 2023

A shift towards ABX In an industry full of acronyms, there’s a question mark over whether ABM is truly the best term to encompass all things Account-based. Yet, according to B2B Marketing’s 2022 ABM Census, 48% of marketers struggle with accessing deep account insight that programs need to resonate, connect with accounts, and stand out.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Hubspot

JUNE 4, 2014

Each of these product marketing attempts failed for different reasons, but it''s pretty safe to say that all of them could have benefited from better market research before getting rolled out to the public. Working with marketing research firms can be incredibly expensive and time consuming. It''s understandable. Cost: $0-$50.

Budget Programs 28

Budget Programs Research Work Management Marketing Management 28

Navigate the Channel

MAY 30, 2023

As of 2022, “nearly four-in-ten Americans ages 25 and older have a bachelor’s degree, a share that has grown over the last decade,” according to Pew Research. “As who also obtained a graduate or professional degree, according to data from the Census Bureau’s Current Population Survey.” As of 2021, 37.9%

Work Management 65

Work Management Marketing Management Peer-to-peer Education 65

6sense

NOVEMBER 19, 2021

For decades, businesses tried to avoid the ineffectiveness of mass marketing ( “You can’t be all things to all people” ) by manually cobbling together segments from disparate sources such as customer lists, tax registers, city directories, and census data. . Your website. Customer Relationship Management technology.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Segmentation ABM 62

Martech Advisor

JANUARY 10, 2020

National campaigns such as #SeeHer and Google’s #IAmRemarkable, just to name a few, have given massive awareness to diversity and inclusion efforts across the industry,” mentioned Swindle. Census Bureau, one out of five women quit their jobs before or after giving birth. Here are seven trends we expect to see: 1.

Lead Ranking 97

Lead Ranking Lead Scoring Leads Lead 97

Hubspot

MARCH 15, 2019

Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. But, the census data shows the number of planned wages (WBA) and high-propensity (HBA) business applications have not shown the same level of bounce-back. You need to research, study, and learn.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Sprout Social

JULY 6, 2020

Maybe your focus will be on sharing resources, or using your data to talk about how this issue relates to your customers or industry, or increasing representation in your content. For example, according to the Census , the U.S. Take, for example, the fashion industry. What are the main areas that your brand is focused on?

Social Media 145

Social Media Paid Search Agency Marketing & Strategy Media 145

Biznology

FEBRUARY 22, 2012

Plus, Forester Research predicts that sales volume will increase to an amazing $279 billion by 2015. Census Bureau reports that 3rd quarter sales exceeded $48 billion dollars. Founded in 1936, the Advertising Research Foundation (ARF) confirmed that the 2011 holiday shopping season made e-retailers very happy. 15, over $10.5

Spending 80

Spending Fulfillment Mobile Advertising Customer Satisfaction 80

Hubspot

APRIL 13, 2012

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. Isn't that what the big guns do when they conduct market research? That means we can all conduct market research for less money, across a larger sample size, and with less time investment.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Convince & Convert

MARCH 4, 2016

Unfortunately, as soon as we realized infographics could boost brand visibility, the well-researched, carefully written, expertly designed infographics became a small minority in a proliferation of terrible infographics created solely for linkbait. For industry-specific content, LinkedIn Pulse is also worth checking out. Style First.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Moz

JULY 14, 2020

Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. Sarah Bird — Welcome & State of the Industry. Sarah hit on some of the changes that we’ve seen this year and how they’ve affected both us as people and us as an industry. Census Data. Let’s get to it.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Litmus

JANUARY 17, 2019

With it is a world of punditry, criticism, and prognostications about what voice assistants mean for marketers in general and the email industry in particular. More recently, Jenna Tiffany wrote about verbalizing emails on the Only Influencers blog , a post that’s spurred a lot of discussion in the industry.

Email Marketing 81

Email Marketing Amazon Opinions Marketing & Strategy 81

Moz

JULY 14, 2020

Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. Sarah Bird — Welcome & State of the Industry. Sarah hit on some of the changes that we’ve seen this year and how they’ve affected both us as people and us as an industry. Census Data. Let’s get to it.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. Sarah Bird — Welcome & State of the Industry. Sarah hit on some of the changes that we’ve seen this year and how they’ve affected both us as people and us as an industry. Census Data. Let’s get to it.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

KEO Marketing

JUNE 10, 2016

Census Bureau. Their team can be their friends and colleagues as well as other important people within their industry. Research industry influencers for reviews. This is followed by checking the opinions of industry analysts for reviews and recommendations. million, surpassing the 74.9 Step Three.

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

Content Standard

JULY 15, 2015

In January 2015, 17 percent of Americans reported they had listened to a podcast in the past month—almost double from 2008, Pew Research Center reported. And one-third of all Americans ages 12 and older have listened to one or more podasts, according to Edison Research. All those smartphones present new opportunities for podcasts.

Planning 40

Planning Content Marketing Storytelling Content 40

Hubspot

MAY 4, 2017

According to the PR Census 2016 , the PR industry employs 83,000 people in the UK. In an industry which has the sole purpose of spreading the good word about a client, towing the ethical line when pitching to journalists has been a stumbling point for a selection of brands throughout history. editor, reporter etc.). The Rewards.

Advertising Agencies 70

Advertising Agencies PR Paid Search Agency Advertisements 70

Hubspot

JANUARY 1, 2015

Then, I''ll list a few of my favorite places to look for reliable data and research. Census Bureau or the Department of Labor. Other top-tier data sources can include industry white papers or academic publications. General Data/Research. Pew Research : Public opinion polls, demographic research, media studies, etc.

Wikipedia 28

Wikipedia Paid Search Agency Case Studies Paper 28

Moz

MARCH 2, 2021

Posted by AndrewMiller Too often, we assume that SEO best practices will work in any industry against any competitive set. But first, I want to share WHY I think sharing this type of research is so important for the SEO community. But most best practices go untested and may not be “best” in every situation.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Hubspot

JANUARY 13, 2016

Your customer persona process should always begin with qualitative research. In the business world, this concept—a system for interviewing and analyzing data from your company’s target audience—is known as customer development and incorporates a blend of field research, anthropology, and ethnographic analysis. What could be better?

Bandwidth 28

Bandwidth Ad Building Psychographics Opt-out 28

Engagio

MARCH 8, 2021

Just research “badass women” or “women’s history.” ” ( US Census Bureau ) In 1907, International Women’s Day was established to commemorate the 50th anniversary of that protest. Recent research found that 42 percent of women still face gender discrimination at work. US Census Bureau ).

DemandBase 126

DemandBase Wikipedia Education Resources 126

Hubspot

JUNE 26, 2019

According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them. Depending on your industry, your customers may find more value in non-monetary or discounted rewards.

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Hubspot

DECEMBER 14, 2012

12) The retail apparel industry has the highest proportion of active members (39% opened or clicked an email within 3 months), followed by the business publishing/media general (34%), travel/hospitality travel services (31%), and retail general (30%) segments. Source: Forrester Research, “Email Marketing Forecast 2012 – 2017?

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Navigate the Channel

AUGUST 18, 2023

According to Statista, industry surveys repeatedly show that companies both big and small and across industries turn to content to create and build brand awareness, educate audiences and generate revenue. It’s not just tombstone data and Census categories. Research, demographics, psychographics, categorization.

Top of Funnel 65

Top of Funnel Buyer Personas Psychographics Content Marketing 65