Segmentation and SEM - B2B Marketing Zone

SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping

QuanticMind

JUNE 15, 2017

QuanticMind has a wrap-up of Day 2’s SEM sessions from SMX Advanced 2017, including more quick hits on branded, audience, ETAs and Shopping: Protecting Your Branded Keywords . Segmentation is more challenging than ever due to multi-device usage – a cookie on desktop won’t carry over to mobile, for instance.

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B2B Marketing Zone

SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping

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