Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle. Let’s take a look at the history of geodemographics and take a tour of the segmenting solutions being used in the marketplace today.

How to Speak the Same Language as Your Marketing Audience


Outfits like Nielsen, credit-reporting companies, and even the US Census Bureau can be good starting points for market research and demographic data. Read more about segmentation and personalization on Act-On’s blog here.). Who are you writing for?

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Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing


I love the execs who can tell me the specifics: their ideal customer is a young man, 24-35, single, likes to travel to Vegas yearly, has $100K+ in income and is glued to ESPN. It covers key demographic data such as business growth, income, education, marriage and recent births.

Big Data: 70 Amazing Free Data Sources You Should Know for 2018

Altitude Branding

Census Bureau : The website is about the government-informed statistics on the lives of US citizens including population, economy, education, geography, and more. Every great data visualization starts with good and clean data.

API 52

SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping


Segmentation is more challenging than ever due to multi-device usage – a cookie on desktop won’t carry over to mobile, for instance. Day 2 of #SMX Advanced includes tips and tactics on branded keywords, audience targeting, expanded text ads and Google Shopping.

Top Furniture Customer Acquisition Strategies to Boost Sales and Brand Loyalty

V12 Data

In research by Satista , revenue in the “Furniture & Homeware” segment in the US is expected to reach $65,122m in 2018. In the “Furniture & Homeware” segment, 33% of total market revenue will be generated through online sales by 2022. Apply analytics to create customer profiles and segmentation and use solutions to update profiles in real-time. Census data, consumer surveys, and other proprietary sources.