Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle. Let’s take a look at the history of geodemographics and take a tour of the segmenting solutions being used in the marketplace today.

How to Speak the Same Language as Your Marketing Audience

Act-On

Outfits like Nielsen, credit-reporting companies, and even the US Census Bureau can be good starting points for market research and demographic data. Read more about segmentation and personalization on Act-On’s blog here.). Who are you writing for?

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

I love the execs who can tell me the specifics: their ideal customer is a young man, 24-35, single, likes to travel to Vegas yearly, has $100K+ in income and is glued to ESPN. It covers key demographic data such as business growth, income, education, marriage and recent births.

SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping

QuanticMind

Segmentation is more challenging than ever due to multi-device usage – a cookie on desktop won’t carry over to mobile, for instance. Day 2 of #SMX Advanced includes tips and tactics on branded keywords, audience targeting, expanded text ads and Google Shopping.

Big Data: 70 Amazing Free Data Sources You Should Know for 2018

Altitude Branding

Census Bureau : The website is about the government-informed statistics on the lives of US citizens including population, economy, education, geography, and more. Every great data visualization starts with good and clean data.

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Top Furniture Customer Acquisition Strategies to Boost Sales and Brand Loyalty

V12 Data

In research by Satista , revenue in the “Furniture & Homeware” segment in the US is expected to reach $65,122m in 2018. In the “Furniture & Homeware” segment, 33% of total market revenue will be generated through online sales by 2022. Apply analytics to create customer profiles and segmentation and use solutions to update profiles in real-time. Census data, consumer surveys, and other proprietary sources.