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6 Tips for Creating Original Research for Marketing That’ll Boost Your Brand

Content Standard

And often, it will take a combination of scalable methods that offer large sample sizes alongside more individualized and time-intensive ways of gathering information about your audience. Calculate the Statistically Sound Sample Size. To do this, you have to figure out the sample size needed to confidently rely on your results.

Research 100
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10 data experts explain why little data is the new big data

Biznology

Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. The data on household energy use, the times of local buses, government spending – these are all small data.” – Rufus Pollock, Open Knowledge Foundation. Thomas, Decision Analyst.

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How to Find Accurate and Compelling Data

Hubspot

Without reviewing the primary data yourself, you’ll never know if the methods were flawed, the sample size too small, or the questionnaire biased. Strong sources include data collected/produced by government agencies, such as the statistics compiled by the U.S. Census Bureau or the Department of Labor. Government/World Data.

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An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

That means we can all conduct market research for less money, across a larger sample size, and with less time investment. The Census Bureau : This site gives you access to census data. The Census Bureau's Quick Facts : This site gives quick facts about people, businesses, and geography.