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4 Key Lessons Content Marketers Can Take From Data Journalists

Moz

Our media relations team—experts in knowing the nuances of the press and what will or won’t appeal to journalists—may want something that communicates data simply and beautifully and can be summed up in one or two sentences, like the transcendent work of Mona Chalabi for the Guardian.

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Content Marketing: An SEO’s Guide to Content Marketing

seo.co

Even if stories are written about you, such as press releases or other third-party coverage of your business, you’ll usually get a linked mention of your brand name that users can follow to get to your site. Take, for example, this viral story posted on BuzzFeed about a pet owner’s dog’s final day of life.