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6 Tips for Creating Original Research for Marketing That’ll Boost Your Brand

Content Standard

Beyond ‘just’ the content part, research can also reveal new opportunities, in the marketplace or for the product, that can drive a business forward or generate PR value, or gain traction with influencers.”

Research 100
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Content Marketing: An SEO’s Guide to Content Marketing

seo.co

You might create a quality blog post and then promote it by PR and link building outreach , then create more content off-site to link back to your original post. And they’re almost never mutually exclusive. For instance, the very video you create for Youtube would fit into both the created and promoted buckets.