Zoominfo

JUNE 27, 2022

To evaluate the potential quality of a dataset, compare the number of contacts or accounts from a provider against government census or population reports. FIGURE: The Data Provider Quality/Coverage Grid When considering “coverage vs. quantity,” coverage indicates records that are actionable, active, and verified.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Moz

MARCH 2, 2021

I used US Census Bureau data to identify all cities with populations over 100,000 , because I wanted a representation of local bank SERPs across the country. I chose “banks near me” and “banks in {city, st}” based on their strong local intent and high search volumes, compared to more specific keywords for banking services.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Moz

APRIL 3, 2019

How to Financially Prepare for the Government Shutdown), it needs to be a gripping headline with information valuable to a reader today. The language varies slightly to “podcast hosting,” but it clearly answers my intent. For example, my team published this secondary research during the government shutdown in January.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

B2B Digital Marketer

MARCH 31, 2021

Understanding the intent behind conversations, podcasts, and user behavior on websites. The US Census Bureau said, in the third quarter of 2020, there was a 77.4% In the words of Kristina Halvorson, “content strategy guides the creation, delivery, and governance of useful, usable content.” ” CONCLUSION.

Marketing AI 52

Marketing AI Process Marketing Budget Marketing & Strategy 52

Velocity Partners

OCTOBER 15, 2018

Let me just ask you one question: Do you have the same problem with the census? There isn’t a government force anywhere in the world that gives a hoot that you’re stumbling down the high street, or walking your dog, or scratching that itch. And it’s being used by people you don’t know. Which is a fair objection. Being published.

Paid Search Agency 40

Paid Search Agency Ad Exchange Advertising Agencies Ad brokers 40

Martech

FEBRUARY 22, 2024

This is especially true in the composable paradigm, where IT-driven architectural paradigms govern marketing technology decisions. There have been notable dialogue forced in the space by new entrants such as GrowthLoop, Hightouch and Census. Governance. Be intentional about your center of excellence.

Marketing AI 95

Marketing AI Enterprise Management Ad Building Paid Search Agency 95