Three Lessons for Government Contractors From the 2019 Trump Budget


On Monday, the Trump Administration released its budget plan for the 2019 Government fiscal year. In its introduction, the President writes, “the Budget reflects our commitment to the safety, prosperity, and security of the American people.” (Efficient, Effective, Accountable: An American Budget , Office of Management and Budget, US Government Publishing Office, 2018; 2). Congress controls the actual spending of the Government. Government Marketing

How Old Is “Too Old” for Research Citations in B2B Content?


Bending the Two-Year Rule One of the most common reasons to bend this rule is when using government data. Census happens every 10 years. If you’re working in a sector where buyers consume a lot of government-released research, there’s not much you can do to find fresher data.

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10 data experts explain why little data is the new big data


Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. The data on household energy use, the times of local buses, government spending – these are all small data.” – Rufus Pollock, Open Knowledge Foundation.

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Future Marketing: Will Machines Take Over Half the Consumer Economy?

Customer Experience Matrix

On the consumer side, large sectors like banking, insurance, health care, and housing are also governed by long-term contracts. ‘Tis the season for predictions.

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How to Find Accurate and Compelling Data


Strong sources include data collected/produced by government agencies, such as the statistics compiled by the U.S. Census Bureau or the Department of Labor. Government/World Data. Census Bureau : Demographics, geographic information, and education for U.S. government data.

Big Data: 70 Amazing Free Data Sources You Should Know for 2018

Altitude Branding

Here we’ve rounded up 70 free data sources for 2017 on government, crime, health, financial and economic data, marketing and social media, journalism and media, real estate, company directory and review, and more. Free Data Source: Government.

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The Definition of Market Research in 100 Words or Less


This includes competitor websites, social media business pages, trade magazines, market reports, and even census data published by the government. In some circles, market research is a catch-all term for asking the industry what it wants. "Do

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How to Conduct Market Research on a Tight Budget


In addition to these basic approaches, there are a few tools you can use to research major shifts in buyer demographics or trends, including: FedStats : This site publishes government statistics, like statistical profiles of states, cities, and counties.

Why are SIC and NAICS Codes Important to Marketing?


It’s the Census Bureau’s organizational structure for classifying business establishments. SIC stands for Standard Industrial Classification , which are four digit codes that are used by the US government to identify the primary business of the establishment.

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6 Tips for Creating Original Research for Marketing That’ll Boost Your Brand

Content Standard

The study by Buzzsumo and Mantis Research found that the top five forms of research are surveys, analyzing owned data, third-party data, one-on-one interviews, and public or government-owned data. Creating original research is a win-win for marketers and consumers.

Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

During his research documenting working-class life, Booth developed the idea of “classifying neighborhoods” to create a social index based on 1891 census data. census data and serve to categorize consumers into 66 distinct types. What does your address say about you?

Struggling to Find That Stat? Research Tips for Social Media Marketers


Government sources. Government statistics agencies and census results provide lots of useful and reliable information about a wide range of topics. Census Bureau has a population clock showing up-to-the-minute figures for the U.S.

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“Digital Consumability” at IBM Hybrid Cloud


IBM’s rich legacy goes back to the Hollerith punch cards used for the 1890 US Census; it is now a global cloud computing and cognitive solutions company. She explained: “Having the ability to move back and forth between your own secure governed data and also being able to take advantage of the scalability of the cloud, that’s the advantage of the hybrid cloud.”. Our latest guest was Rosie Pongracz , CMO for Data Science and Machine Learning for IBM Hybrid Cloud.

50 of the Most Dependable Web Resources for University Students |

Buzz Marketing for Technology

Census Bureau - The American FactFinder from the U.S. Census Bureau is an incredibly useful tool--particularly if you are looking for population, housing, economic, and geographic data.

A Nonprofit’s Guide to Building Audience Personas


Take a look at government resources: The Census Bureau, Bureau of Labor Statistics, and Centers for Disease Control (CDC) are great places to find information.

8 Content Distribution Ideas to Meet Your Brand’s Goals


How to Financially Prepare for the Government Shutdown), it needs to be a gripping headline with information valuable to a reader today. For example, my team published this secondary research during the government shutdown in January.

The Right Technographics for B2B Technology Marketers

HG Data

Why You Need Technographics. If your sales and marketing teams are reaching out to prospective buyers, being relevant is an essential component of gaining interest.

An Uncomplicated Approach to Conducting Solid Market Research

Hubspot compiled a fantastic list of government resources that provides demographic information, three valuable ones which I've listed below: FedStats : This site publishes government statistics, like statistical profiles of states, cities, and counties.

The Right Technographics for B2B Technology Marketers

HG Data

The Right Technographics for B2B Technology Marketers. October 18, 2017 / David Guerra, HG Data Content Strategist. Why You Need Technographics. If your sales and marketing teams are reaching out to prospective buyers, being relevant is an essential component of gaining interest.

4 Key Lessons Content Marketers Can Take From Data Journalists


pharmacies, released a white paper and blog post that compared its internal data on prescription fills with US Census data on income and poverty. While census data is free, only GoodRx had the particular dataset on pharmacy fills—it’s their own proprietary data set.

7 common complaints with online tracking (and why they’re b t)

Velocity Partners

Let me just ask you one question: Do you have the same problem with the census? There isn’t a government force anywhere in the world that gives a hoot that you’re stumbling down the high street, or walking your dog, or scratching that itch. Online tracking gets a bad rap. It’s easily conflated in people’s minds with wider issues around data abuse and online manipulation.

Six Ways Infographics Changed the Course of Human History


Based on data from the 1860 census, the map depicted slave populations in each of Virginia’s counties, one of the first to represent population with shading – the darker the county was shaded on the map, the more slaves were held there. Guest post by Payman Taei.

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