15 government communications leaders getting crisis response right during COVID-19

Sprout Social

Almost overnight, public information officers and digital media directors in government agencies across the country had to switch gears into what’s looking like a long-haul crisis response. link] via @GOVERNING cc: @ELGL50 @GovernmentSM. Subject: US Government? ????)

Customers Await Recharged Sellers

Zoominfo

Economic hardships created by government responses to the pandemic have not always been fair. Census Bureau — thanks to the pervasiveness of the internet, mobile phones, and social media.

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100 Helpful Data Sources for Content Creation

Marketing Insider Group

Government/World Data. Census Bureau – Free access to United States economic, demographic, and population data. Government’s easily searchable official source of open data. Data storytelling is one of the most powerful ways to create compelling content.

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Three Lessons for Government Contractors From the 2019 Trump Budget

Bluetext

On Monday, the Trump Administration released its budget plan for the 2019 Government fiscal year. In its introduction, the President writes, “the Budget reflects our commitment to the safety, prosperity, and security of the American people.” (Efficient, Effective, Accountable: An American Budget , Office of Management and Budget, US Government Publishing Office, 2018; 2). Congress controls the actual spending of the Government. Government Marketing

Accountable Culture and the Future of Work

Biznology

New York Times tech columnist Kevin Roose says companies and governments are increasingly using automation and artificial intelligence to cut costs, transform workplaces and eliminate jobs — and more changes are coming.” Census Bureau.”

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10 data experts explain why little data is the new big data

Biznology

Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. The data on household energy use, the times of local buses, government spending – these are all small data.” – Rufus Pollock, Open Knowledge Foundation. 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ).

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Content strategy process: How to Make Your Content Strategy Process Easier And More Effective

B2B Digital Marketer

The US Census Bureau said, in the third quarter of 2020, there was a 77.4% In the words of Kristina Halvorson, “content strategy guides the creation, delivery, and governance of useful, usable content.”

How to Start an LLC: A Comprehensive Guide for Freelancers

ClearVoice

Census Bureau data shows that the total number of business applications reached an all-time high of nearly 900,000 in the last quarter of 2019, with California contributing in large part to the increase. Census Bureau.

How Old Is “Too Old” for Research Citations in B2B Content?

Content4Demand

Bending the Two-Year Rule One of the most common reasons to bend this rule is when using government data. Census happens every 10 years. If you’re working in a sector where buyers consume a lot of government-released research, there’s not much you can do to find fresher data. Content audits are popular with our clients.

How to Find Accurate and Compelling Data

Hubspot

Strong sources include data collected/produced by government agencies, such as the statistics compiled by the U.S. Census Bureau or the Department of Labor. Government/World Data. The CIA World Factbook : Global information on history, people, government, economy, geography, communications, transportation, military, etc. Census Bureau : Demographics, geographic information, and education for U.S. government data.

Big Data: 70 Amazing Free Data Sources You Should Know for 2018

Altitude Branding

Here we’ve rounded up 70 free data sources for 2017 on government, crime, health, financial and economic data, marketing and social media, journalism and media, real estate, company directory and review, and more. Free Data Source: Government. Data.gov : It is the first stage and acts as a portal to all sorts of amazing information on everything from climate to crime freely by the US Government. Canada Open Data is a pilot project with many government and geospatial datasets.

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How to Conduct Market Research on a Tight Budget

Hubspot

In addition to these basic approaches, there are a few tools you can use to research major shifts in buyer demographics or trends, including: FedStats : This site publishes government statistics, like statistical profiles of states, cities, and counties. The Census Bureau : This site gives you access to census data. The Census Bureau''s Quick Facts : This site gives quick facts about people, businesses, and geography. You can learn a lot from product failures.

The Definition of Market Research in 100 Words or Less

Hubspot

This includes competitor websites, social media business pages, trade magazines, market reports, and even census data published by the government. In some circles, market research is a catch-all term for asking the industry what it wants. "Do Do we know what the demand is for this product? Who's even looking for our services? Let me do some market research to find out," someone might say.

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“Digital Consumability” at IBM Hybrid Cloud

SWZD

IBM’s rich legacy goes back to the Hollerith punch cards used for the 1890 US Census; it is now a global cloud computing and cognitive solutions company. She explained: “Having the ability to move back and forth between your own secure governed data and also being able to take advantage of the scalability of the cloud, that’s the advantage of the hybrid cloud.”. Our latest guest was Rosie Pongracz , CMO for Data Science and Machine Learning for IBM Hybrid Cloud.

Why are SIC and NAICS Codes Important to Marketing?

Leadspace

It’s the Census Bureau’s organizational structure for classifying business establishments. SIC stands for Standard Industrial Classification , which are four digit codes that are used by the US government to identify the primary business of the establishment. Ever savvy marketer knows that “Industry” is a very common data point to segment on, however the challenge with the industry information available is not reported consistently since each company defines them differently.

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How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

Moz

Census Bureau were accurately reflected in our study as well. Although the support from the US government throughout the pandemic has been lackluster at best, there’s a possibility of additional support.

Female Writers on How They Fight for Fair Pay: 7 Tips to Empower Yourself

ClearVoice

cents to a man’s dollar, across the board (according to data from the United States Census Bureau ). The wage gap is one that women have been battling for generations, and something lawmakers, government officials and the (very few) female CEOs at Fortune 500 companies are up in arms about. No matter how many #girlpower and #girlboss hashtags trend, or how many women’s marches are held, the statistics about females in the workplace remain: Women are still making 80.5

Struggling to Find That Stat? Research Tips for Social Media Marketers

Hootsuite

Government sources. Government statistics agencies and census results provide lots of useful and reliable information about a wide range of topics. Census Bureau has a population clock showing up-to-the-minute figures for the U.S. Content may be king, but poorly researched content can make you look more like a joker. Great social media research skills can help boost your reputation as an expert in your field. But it’s a wild world of information out there.

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Learn how to make an infographic to delight and retain your audience

RockContent

Government’s Open Data , for example, offers over 210,000 data sets on different topics. Other interesting sources are: Statista ; Kaggle ; Pew Research ; Google Trends Data Score ; US Census Data for Social, Economic, and Health Research.

6 Tips for Creating Original Research for Marketing That’ll Boost Your Brand

Content Standard

The study by Buzzsumo and Mantis Research found that the top five forms of research are surveys, analyzing owned data, third-party data, one-on-one interviews, and public or government-owned data. Using census data and other reliable resources, you can probably estimate a fairly reliable count of the total population. Creating original research is a win-win for marketers and consumers. The results equip marketers to better understand and serve their audience.

50 of the Most Dependable Web Resources for University Students | Educhoices.org

Buzz Marketing for Technology

Census Bureau - The American FactFinder from the U.S. Census Bureau is an incredibly useful tool--particularly if you are looking for population, housing, economic, and geographic data. CIA Library - The Central Intelligence Agency has a library, an online directory of Chiefs of State and Cabinet Members of Foreign Governments, maps and a World Fact Book that offers information on countries all over the world.

A Nonprofit’s Guide to Building Audience Personas

Hubspot

Take a look at government resources: The Census Bureau, Bureau of Labor Statistics, and Centers for Disease Control (CDC) are great places to find information. If you’ve found your way to this blog post, you’re probably well acquainted with the concept of a customer persona (but if you do happen to be looking for a quick refresher, check out this free template that we put together in mid-2015).

10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

I used US Census Bureau data to identify all cities with populations over 100,000 , because I wanted a representation of local bank SERPs across the country. Posted by AndrewMiller Too often, we assume that SEO best practices will work in any industry against any competitive set.

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8 Content Distribution Ideas to Meet Your Brand’s Goals

Moz

How to Financially Prepare for the Government Shutdown), it needs to be a gripping headline with information valuable to a reader today. If you don’t have any data that you can or want to publish from your organization directly and you don’t want to conduct your own surveys, there is also the option of mining official sources in your industry (government or census data work well in many cases) and finding a unique take and interpreting it for your audience to understand.

An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

Inc.com compiled a fantastic list of government resources that provides demographic information, three valuable ones which I've listed below: FedStats : This site publishes government statistics, like statistical profiles of states, cities, and counties. The Census Bureau : This site gives you access to census data. The Census Bureau's Quick Facts : This site gives quick facts about people, businesses, and geography.

The Right Technographics for B2B Technology Marketers

HG Data

HG Data offers the most comprehensive technographics in the industry, indexing billions of unstructured documents each day – including B2B social media, case studies, press releases, blog posts, government documents, content libraries, technical support forums, website source code, job postings, and much more – to produce a detailed census of the technologies companies use to run their business. The Right Technographics for B2B Technology Marketers.

The Right Technographics for B2B Technology Marketers

HG Data

HG Data offers the most comprehensive technographics in the industry, indexing billions of unstructured documents each day – including B2B social media, case studies, press releases, blog posts, government documents, content libraries, technical support forums, website source code, job postings, and much more – to produce a detailed census of the technologies companies use to run their business. Why You Need Technographics.

7 common complaints with online tracking (and why they’re b t)

Velocity Partners

Let me just ask you one question: Do you have the same problem with the census? There isn’t a government force anywhere in the world that gives a hoot that you’re stumbling down the high street, or walking your dog, or scratching that itch. Online tracking gets a bad rap. It’s easily conflated in people’s minds with wider issues around data abuse and online manipulation.

4 Key Lessons Content Marketers Can Take From Data Journalists

Moz

pharmacies, released a white paper and blog post that compared its internal data on prescription fills with US Census data on income and poverty. While census data is free, only GoodRx had the particular dataset on pharmacy fills—it’s their own proprietary data set. It too is worth noting that more than 60 percent of data journalism stories in both the Times and Post during a recent time period (January-June, 2017) relied only on government data.

The Top Facebook Updates You Need to Know: August 2020

Hootsuite

Election Voting Information Center will provide up-to-date information and official government resources to help Americans prepare for the Presidential Election this November. Only government pages are eligible for this system.).

Six Ways Infographics Changed the Course of Human History

Webbiquity

Based on data from the 1860 census, the map depicted slave populations in each of Virginia’s counties, one of the first to represent population with shading – the darker the county was shaded on the map, the more slaves were held there. ” “It was an attempt to influence how the government saw the nation, and how the military understood it. Guest post by Payman Taei. A picture truly tells a thousand words.

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17 Engaging ideas for what to post on Twitter

Sprout Social

Because 2020 is both an election year and a census year, #Census2020 has been a promoted trending topic for a while. Not sure what to post on Twitter?