The Definition of Market Research in 100 Words or Less


Qualitative research is concerned with public opinion, and explores how the market feels about the products currently available in that market. Focus Groups. The interviews, focus groups, and surveys are all sources of primary data.

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Top 5 Tips of Market Research: How to Attract more Clients to Your Website?

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The research involves feedback and opinion from consumers, which can be done in-house or by a third-party. It's usually done via product testing, focus groups, and surveys. These may include public data, labor statistics, census data, or other public documents.

An Uncomplicated Approach to Conducting Solid Market Research


Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Walk through hypothetical conversations with each of those groups, and document all of the questions you'd like to ask before beginning your research.