Remove census income
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Top 5 Tips of Market Research: How to Attract more Clients to Your Website?

Martech Advisor

It's usually done via product testing, focus groups, and surveys. These may include public data, labor statistics, census data, or other public documents. Defining buyer persona" is just knowing their age, gender, location, income, etc. How Does Market Research Work? List your primary competitors. Summarize your findings.

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Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

I love the execs who can tell me the specifics: their ideal customer is a young man, 24-35, single, likes to travel to Vegas yearly, has $100K+ in income and is glued to ESPN. US Census Data , available for free, can be a valuable resource for understanding the composition of populations on a very targeted local level.