Remove census government
article thumbnail

The Definition of Market Research in 100 Words or Less

Hubspot

Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview. A focus group consists of people who have at least one element of your buyer persona in common -- age or job title, for instance. Qualitative information.

article thumbnail

6 Tips for Creating Original Research for Marketing That’ll Boost Your Brand

Content Standard

The study by Buzzsumo and Mantis Research found that the top five forms of research are surveys, analyzing owned data, third-party data, one-on-one interviews, and public or government-owned data. Using census data and other reliable resources, you can probably estimate a fairly reliable count of the total population.

Research 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? The Census Bureau : This site gives you access to census data. The Census Bureau's Quick Facts : This site gives quick facts about people, businesses, and geography. many marketers draw a blank.

article thumbnail

8 Content Distribution Ideas to Meet Your Brand’s Goals

Moz

How to Financially Prepare for the Government Shutdown), it needs to be a gripping headline with information valuable to a reader today. For example, my team published this secondary research during the government shutdown in January. Whether it’s a finance topic related to an upcoming holiday (i.e.