9 Tools for Better Market Research


Focus groups. Google Surveys is exactly what it sounds like: it’s a tool for market researchers to create surveys and deliver them to highly targeted demographic groups. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. The downside is that you’ll need to provide your own focus group members, since the tool doesn’t aggregate these for you. Census Website.

Top 5 Tips of Market Research: How to Attract more Clients to Your Website?

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It's usually done via product testing, focus groups, and surveys. These may include public data, labor statistics, census data, or other public documents.


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The Definition of Market Research in 100 Words or Less


Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview. A focus group consists of people who have at least one element of your buyer persona in common -- age or job title, for instance. Consider asking your focus group questions about (and showing them examples of) your services, and ultimately use the group's feedback to make these services better.

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Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing


A good find is a study that breaks down large groups, like Millennials, into smaller subgroups, allowing me to weed out chunks of the demographic that will have no interest in my client’s work. Marketing firm Barkley USA in partnership with Boston Consulting Group released a study recently on Millennials that looked at attitudes and behaviors of this group and identified six very different segments. But, as you know, a focus group of one spells disaster.

6 Tips for Creating Original Research for Marketing That’ll Boost Your Brand

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Define the Focus and Goal for This Original Research. Ask questions like these to find the audience group that makes the most sense for your research initiative. Or, if you’re targeting millennial moms in the Midwest, three focus groups held in Chicago won’t be representative of the entire audience. Using census data and other reliable resources, you can probably estimate a fairly reliable count of the total population.

An Uncomplicated Approach to Conducting Solid Market Research


Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Walk through hypothetical conversations with each of those groups, and document all of the questions you'd like to ask before beginning your research. 3) Find the right group of people for your market research. The Census Bureau : This site gives you access to census data.