9 Tools for Better Market Research


Focus groups. Google Surveys is exactly what it sounds like: it’s a tool for market researchers to create surveys and deliver them to highly targeted demographic groups. Census Website.

The Definition of Market Research in 100 Words or Less


Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview. The interviews, focus groups, and surveys are all sources of primary data.

Words 72

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Top 5 Tips of Market Research: How to Attract more Clients to Your Website?

Martech Advisor

It's usually done via product testing, focus groups, and surveys. These may include public data, labor statistics, census data, or other public documents.

6 Tips for Creating Original Research for Marketing That’ll Boost Your Brand

Content Standard

Define the Focus and Goal for This Original Research. Ask questions like these to find the audience group that makes the most sense for your research initiative. Using census data and other reliable resources, you can probably estimate a fairly reliable count of the total population.

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing


A good find is a study that breaks down large groups, like Millennials, into smaller subgroups, allowing me to weed out chunks of the demographic that will have no interest in my client’s work. But, as you know, a focus group of one spells disaster. Photo credit: Wikipedia.

An Uncomplicated Approach to Conducting Solid Market Research


Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Walk through hypothetical conversations with each of those groups, and document all of the questions you'd like to ask before beginning your research.