Zoominfo

JUNE 27, 2022

To evaluate the potential quality of a dataset, compare the number of contacts or accounts from a provider against government census or population reports. For example, if your business primarily operates online, you may prioritize accurate, direct-dial phone numbers and email addresses over a large number of physical addresses.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Litmus

JANUARY 17, 2019

With it is a world of punditry, criticism, and prognostications about what voice assistants mean for marketers in general and the email industry in particular. Back in December, Kevin Mandeville wrote about how Alexa reads emails (with tons of examples to listen to). Alexa can do one of five things with your email: Read it.

Email Marketing 82

Email Marketing Amazon Opinions Marketing & Strategy 82

Unbounce

JULY 12, 2023

But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? So for finalizing artwork, you know, for finished pieces, which are going live on campaigns as well. You’re digging through census data.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

Convert

MARCH 4, 2021

With the growing rise in privacy concerns, users not only want great service but they want to feel like they can trust us with their data. In fact, we saw a lift of almost 60% from lead to trial with what we’re about to share with you, so let’s dive in… Why Is 2021 All Set to Be a Great Year for Emails? billion by 2024.

Optimization 52

Optimization Opt-out Opt-in Newsletter 52

Choozle

FEBRUARY 19, 2019

Every click made, purchases added to a cart, emails opened, flights booked is helping marketers understand a consumer’s interests and behavior. Meaning, it can’t be pinpointed back to you individually but instead grouped together with an identifier, such as cookies, user IDs, or emails. The value of data in digital marketing.

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

QuanticMind

JUNE 15, 2017

Competitors bidding on your branded keywords use such tactics as URL hijacking, violating Google guidelines either in limited territories or only temporarily on important timeframes (such as Black Friday) or use alternate keywords or misspellings to end-run your branded campaigns.

Keywords 40

Keywords Marketing Analytics Tools Paid Search Agency Brand Identity 40