eCommerce - B2B Marketing Zone

[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

Hubspot

JUNE 26, 2019

According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them. And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working?

Loyalty

Loyalty Lead Ranking Lead Scoring Case Studies

7 Customer Loyalty Programs That Actually Add Value

Hubspot

APRIL 3, 2012

According to the 2011 Colloquy Customer Loyalty Census , of the $48 billion worth of perceived value in reward points and miles distributed by American businesses annually, one-third goes unredeemed by consumers. In 2011, eCommerce shopping cart abandonment hit a record high of 72%, and is still rising. But is it working?

Loyalty

Loyalty Lead Ranking Lead Scoring eCommerce

B2B Marketing Zone

[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

7 Customer Loyalty Programs That Actually Add Value

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