Hubspot

JULY 13, 2018

Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview. A focus group consists of people who have at least one element of your buyer persona in common -- age or job title, for instance. Qualitative information.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Content Standard

MAY 22, 2019

Or, if you’re targeting millennial moms in the Midwest, three focus groups held in Chicago won’t be representative of the entire audience. Using census data and other reliable resources, you can probably estimate a fairly reliable count of the total population. Choose the Right Distribution Channels.

Research 101

Research Sample Planning Brand Identity 101

Moz

APRIL 3, 2019

Once you have your goals and your brand’s unique angle nailed down, you’ll also need to prioritize your means of content distribution. This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them. Syndication. Goal: Organic acquisition.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Biznology

MAY 9, 2012

The more specific you can get, the easier it is to pick the most effective marketing tactics and distribution channels and to develop highly relevant content marketing. US Census Data , available for free, can be a valuable resource for understanding the composition of populations on a very targeted local level. Pew Research Center.

Relevance 80

Relevance Planning Psychographics Wikipedia 80