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Measuring Outdoor and Out-of-Home Digital Signage in 2023

NuSpark Consulting

Demographics Observation or recent census data can provide demographic information about a particular area, helping in measuring out-of-home advertising. The goal here is to determine which displays are performing well, which ones aren’t performing as well as expected, and what factors might be contributing to those results.

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Marketing Psychology in 2019: Make Your Mark Digitally

Adobe Experience Cloud Blog

Census Bureau. The same resources are displayed when a user visits a hashtag page for a sensitive topic. However, consumers, especially millennials coined ‘digital natives,’ are on the cusp of surpassing baby boomers as the nation’s largest living adult generation, according to population projections from the U.S.

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choozlechat: Benefits of website accessibility with TruAbilities

Choozle

According to the 2010 Census, one in five people in the United States have a disability and collectively represent roughly $175 Billion in yearly purchasing power. But, you’ve taken it one step further and given advertisers the ability to incorporate these features directly into display ads. How does this work?

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Contextual 2.0: How Outbrain is Pioneering the Future of Digital Advertising

Outbrain

Contextual advertising is the practice of serving ads that align with the content of the page they are placed on (for example, ads for helmets displayed alongside an article about cycling). Census data, when tied to e-commerce feeds, can also help understand how people act as consumers in certain areas. With Web 1.0,

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Language Specific Targeting for Multilingual Areas

QuanticMind

According to the US Census Bureau’s 2017 American Community Survey , 21.6% Don’t Forget About Retargeting & Display. This is especially true for display retargeting. of Americans speak a language other than English at home, and depending on the metro area, that percentage can be much higher.

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The Ultimate Guide to Infographic Marketing

Convince & Convert

Spend some time browsing infographic directories such as Nerdgraph and Visual.ly , analyze the styles of infographics on display, and you’re sure to come up with some ideas. Google Trends is great for demonstrating the growing interest in a particular subject, and The Census has some really interesting data about the population of America.

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14 Tools & Resources for Conducting Market Research

Hubspot

census data. Business Dynamics Statistics takes census data and allows you see economic data on job creation, startups and shutdowns, business openings, expansions, and closures. Userlytics provides a platform for doing user testing of mobile apps, videos, display ads, and more. 3) County Business and Demographics. 5) FedStats.