Unbounce

MAY 1, 2021

It’ll take more work, but you’ll get tons of benefits from truly knowing your customers. You’ll often see them in a census or a survey. Demographic segmentation works magic on landing page campaigns. For example, instead of making different landing pages for Houston and San Antonio, you can trigger location names from keywords.

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

QuanticMind

MAY 7, 2019

According to the US Census Bureau’s 2017 American Community Survey , 21.6% Terms that are a direct or similar translation to an existing keyword may trigger your ad and be potential keywords for a language-specific ad group. Additional Work but Additional Opportunity. Keyword Choice: Lost in Translation.

Landing Pages 40

Landing Pages Paid Search Agency Advertising Funnels Keywords 40

Moz

OCTOBER 7, 2020

More than half of our participants (57.7%) had a different career or significant job experience in another field before working in SEO, so we figured they’d be in a position to know. Ultimately, we chose to focus on SEO generalists working in the United States, which gave us the largest pool of responses. Where are we?!!".

SEO 58

SEO Paid Search Agency Customer Surveys Work Management 58