Lenny's Newsletter

AUGUST 8, 2023

Over the next two months, I’m going to share a multi-party in-depth playbook for kickstarting and scaling a B2B business. In addition to these juggernauts, I’ve also pulled in a handful of my favorite up-and-coming B2B startups, including Linear, Vanta, Stytch, Zip, Census, Persona, and Hex. About 20% were solo founders.

Startups 52

Startups Work Management CPO Enterprise Management 52

BenchmarkONE

MAY 24, 2022

The after-effects of the pandemic and the rise of remote work have significantly impacted the labor market. Instead, they have ventured into businesses of their own. Census Bureau’s data graph for business applications shows a significant jump in 2020. Importance of Finance to Small Businesses.

Small Business Marketing 74

Small Business Marketing Peer-to-peer P2P Business 74

Unbounce

JULY 12, 2023

Working at the eleventh hour to keep the Lucky Strike account. But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? I was chatting with one of our designers the other day. Oh, hang on.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

Hubspot

APRIL 3, 2012

it costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one -- and on average those current customers of yours spend 67% more than a new one. So, what are you doing to keep your customers coming back to your business? But is it working? According to Inc. ,

Loyalty 28

Loyalty Lead Ranking Lead Scoring eCommerce 28

Hubspot

JUNE 11, 2020

Census, it seems a fitting time to contribute. Web Design. I wonder how many in the smaller range wish they could get to the next level, and how many big agencies long to be small again? Small agencies should anticipate the challenge and make a vocal commitment to certain values that can be threatened when scaling.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Ad Agencies Planning 84

Lenny's Newsletter

AUGUST 15, 2023

Subscribe now Welcome to part two of kickstarting and scaling a B2B business. of the companies I spoke with went through at least one failed idea before discovering something that worked. Only about a third worked with design partners. Art by Natalie Harney. Forty percent (nearly half!) Some went through 10.

Validation 52

Validation Startups CPO B2B 52

ClearVoice

FEBRUARY 23, 2020

When tasked with establishing my LLC, I’ll admit that my mind was spinning with so many questions: when is the right time, where do I start, how much does it cost, what does it mean for my business, and the list goes on. But with any successful business growth comes greater responsibility and a different employment tax. Census Bureau.

Work Management 98

Work Management Marketing Management Cost Personalization 98

Martech Advisor

NOVEMBER 6, 2019

Intro: Improving customer experience (CX) means – improving people, processes, product, and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals. Definition, Design, Management and Trends. Table of Content. Improving Customer Experience (CX): What Does it Mean?

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Martech Advisor

NOVEMBER 6, 2019

Intro: Improving customer experience (CX) means – improving people, processes, product, and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals. Definition, Design, Management and Trends. Table of Content. Improving Customer Experience (CX): What Does it Mean?

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Marketing Insider Group

SEPTEMBER 14, 2021

Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). He is a trusted resource that offers first hand examples about how his tips and tricks worked for him. Don’t be fooled by the late-90s website design.

Case Studies 355

Case Studies Content Case Study Statistics 355

Biznology

MAY 9, 2012

That’s because after the strategic objectives, defining your target market is the most critical step in designing a successful digital marketing campaign. Yet, it’s surprising how little thought some businesses give to this phase of the planning. It’s useful information if you’re marketing to Millennials. Response rate?

Relevance 80

Relevance Planning Psychographics Wikipedia 80

B2B Digital Marketer

MARCH 25, 2021

Data is becoming easier to discover and businesses that align their content strategy to make their content easier to capture are more successful. 03:30 – Does this apply to small businesses? 09:30 – Business applying the use of data. 17:58 – How business matured to using A.I. in language.

Process 59

Process Marketing Budget Marketing AI Effectiveness 59

Contently

APRIL 25, 2018

If you’re willing to put in a little work, Reddit is jam-packed with insight amid discussions about digital communications and content marketing. You may not find an easy way to jump into a conversation, but this board has enough reading material to keep you busy. r/dataisbeautiful. r/askmarketing. r/internetisbeautiful.

Best Practices 158

Best Practices Marketing Analytics Tools Adwords Terms and Conditions 158

Sprout Social

APRIL 7, 2020

Every platform has its own demographics , rules and styles, and knowing which platforms are right for your business is important. If these demographics match your target audience, you should work to reach them on Twitter. Let’s first consider the key demographics of Twitter users. How often should you tweet. Ask questions.

Twitter 145

Twitter Viral Marketing Work Management Demographics 145

Moz

OCTOBER 7, 2020

We started our study by asking SEOs how our industry compares with the rest of the business world when it comes to discrimination and bias. More than half of our participants (57.7%) had a different career or significant job experience in another field before working in SEO, so we figured they’d be in a position to know.

SEO 58

SEO Paid Search Agency Customer Surveys Work Management 58

seo.co

OCTOBER 4, 2021

For instance, a Shopify ecommerce store will have a very different creation and promotion strategy than a local tax service business. Before you can create an effective content marketing strategy for your business, you need to know exactly what content marketing is—and isn’t—and what potential benefits you could stand to gain from it.

Paid Content 98

Paid Content Content Marketing Top of Funnel Planning 98