Martech

MAY 6, 2022

Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track will help you assess and continually optimize your email program’s performance and help you find useful solutions to improve it.

Budget Programs 91

Budget Programs Work Management Marketing Management Planning 91

Unbounce

MAY 1, 2021

It’ll take more work, but you’ll get tons of benefits from truly knowing your customers. You’ll often see them in a census or a survey. According to a Campaign Monitor report, marketers can get up to a 760% boost in revenue from their email campaigns when they segment them. How do you start reaping those rewards?

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Litmus

JANUARY 17, 2019

With it is a world of punditry, criticism, and prognostications about what voice assistants mean for marketers in general and the email industry in particular. Back in December, Kevin Mandeville wrote about how Alexa reads emails (with tons of examples to listen to). Alexa can do one of five things with your email: Read it.

Email Marketing 81

Email Marketing Amazon Opinions Marketing & Strategy 81

Optinmonster

APRIL 22, 2024

Census Bureau If your business operates primarily in the U.S., Census Bureau maintains data profiles, survey results, and the latest news and updates about people across the country. People don’t want to give their email addresses to just anybody unless you give them a good incentive. How frequently will you publish them?

Paid Content 98

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 98

Unbounce

JULY 12, 2023

Working at the eleventh hour to keep the Lucky Strike account. But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? I was chatting with one of our designers the other day. Oh, hang on.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

Martech

FEBRUARY 22, 2022

Some other examples of positive customer experience include: Intuitive website design. Poor customer experience has the potential to derail your B2B marketing campaigns. These strategies are designed to measure, facilitate, and foster more positive customer experiences at every touchpoint. Sales being transparent about pricing.

Enterprise Management 140

Enterprise Management Digital Asset Management Work Management Marketing Management 140

Martech Advisor

NOVEMBER 6, 2019

For example, a large travel and hospitality company planning to overhaul its entire user experience across all online channels- from its mobile app to website and social media - which can easily take upto 2 years to design, test and deploy. Definition, Design, Management and Trends. Orchestrated campaigns for omnichannel experiences.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89