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Measuring Outdoor and Out-of-Home Digital Signage in 2023

NuSpark Consulting

The Nielsen out-of-home advertising study found that interviewees spent 25 hours a week in vehicles, and 33% of them proceeded to look for information on an advertiser after seeing an out-of-home ad. Demographics show how many people are being exposed to your message and who exactly is being exposed. How much did you like it?

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[Research Round-Up] Two Surveys Explore the State of ABM

B2B Marketing Directions

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing.

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9 Tools for Better Market Research

BenchmarkONE

When it comes to marketing, primary research includes activities like: Surveys. 1: Google Surveys. 1: Google Surveys. Google Surveys is exactly what it sounds like: it’s a tool for market researchers to create surveys and deliver them to highly targeted demographic groups. Census Website. A/B Testing.

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How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

Moz

By doing your own research, conducting your own studies, running your own surveys, and performing your own analyses, you’re effectively creating news by offering brand new stories. Census Bureau’s American FactFinder, Yelp, and Zillow to determine which cities are the best for young families. Take the Survey.

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How Can Your Business Be Inclusive During the Holidays?

ClearVoice

That requires uncovering demographic information, which may include religion, customs and traditions. Take a look at Pew Research Center’s “Religious Landscape Study,” and you’ll find more than a dozen prominent religious groups in the U.S. Census Bureau. Your customers’ pronouns may also be diverse.

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5 ways to use market research to drive your content

Integrated B2B

Reporter Nick Clunn recently wrote an article based on a little-noticed study that showed many school districts didn’t adequately protect student information. His article took a cumbersome study published by Fordham University’s Center on Law and Information Policy and turned it into an easily readable and interesting piece.

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How to Find Accurate and Compelling Data

Hubspot

Census Bureau or the Department of Labor. Remember that surveys conducted by polling agencies or think tanks, while usable, will often have a political agenda. Pew Research : Public opinion polls, demographic research, media studies, etc. Academic Studies/White Papers. including the the Human Genome Project.