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The Responsibility of Advertising and PR to the General Public in 2017

Hubspot

Due to cutbacks in journalism, and the demands of the new media environment we live in, short staffed newsrooms are tasked to produce high quantities of content every day. According to the PR Census 2016 , the PR industry employs 83,000 people in the UK. We have to hold our partners and vendors to the same high standards.

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The Real Story on MarTech: Should you build or buy a customer data platform?

Martech

You will often find CDP vendors boasting they can perform all these stages equally well. Despite what vendors claim, the truth is they are never equally good at all these stages. Several vendors offer components for such functionality. Examples of vendors in this category are Hevo Data, Hightouch, DBT and Census.