Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. For your first set of customers, trust is the key. How to find and win your first 10 customers 1. Do any fit your ideal customer profile? Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Porch Group Media

JUNE 7, 2022

million) moved last year, per the Census Bureau. Past research has shown that people going through life changes make attractive targets for marketers , so it’s interesting to see new research [download page] from V12 and Ascend2 delving into mover marketing adoption and tactics. of Americans (or about 27.1

First-Mover Advantage 59

First-Mover Advantage Allocation Planning Budget Programs 59

Unbounce

MAY 1, 2021

But they don’t always cover the diversity of your customers and their true identities. It’ll take more work, but you’ll get tons of benefits from truly knowing your customers. You’ll often see them in a census or a survey. Factors like age and location will lead you on the path to IDing what makes your customers tick.

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

LeanData

DECEMBER 13, 2022

. … especially when it reveals your biggest customer is looking elsewhere for products and services you sell. When only a fraction of customer spend takes place in the first deal, there likely will be money left on the proverbial table. . Existing Customers are Your Best Customers. This should come as no surprise.

Marketing Analytics Tools 52

Marketing Analytics Tools Automation Peer-to-peer Work Management 52

B2B Marketing Analytics

MARCH 5, 2024

In such cases, we have to rely on building a custom Python scripts to either leverage the API of that data source (which is relatively an easier option) or scrape the authenticated web pages with the help of Python libraries like BeautifulSoup and Selenium. driver.find_element(By.TAG_NAME, 'tbody').find_elements(By.CLASS_NAME,

CMS Development 52

CMS Development Industry CMS API Domain 52

Martech Advisor

DECEMBER 6, 2019

According to Investopedia : "Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers.". The process studies the target market's interest in the company's products and services. Market Research at Work: 5 Tips to Help Attract More Customers.

Research 95

Research Marketing Websites Buyer Personas Tips 95

Adobe Experience Cloud Blog

JANUARY 11, 2019

Census Bureau. Social Psychology Marketing: How to Interest People. that were engraved into us didn’t approach the effect, cognition, and behavior of customers, of people, based off of Maslow’s Hierarchy of Needs. Customers are becoming more powerful in making their own purchasing decisions.

Paid Search Agency 134

Paid Search Agency Marketing Management Thought Leadership Marketing & Strategy 134

BenchmarkONE

SEPTEMBER 13, 2018

Uncovering key insights into your ideal buyer and your customers can be the difference between growing your business or steering a sinking ship. Observing users/customers in the field. Census Website. But where do you start with your research process? With so many tools and data out, there it can be overwhelming. A/B Testing.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

EveryoneSocial

MARCH 1, 2022

Census Bureau, there are 11.7 In fact, 77% of employees say a strong culture allows them to do their best work, and 74% draw a correlation between culture and their ability to serve their customer base. How Employee Advocacy Addresses Manufacturers’ Unique Challenges. It aids in recruitment. According to the U.S.

Budget Programs 97

Budget Programs Work Management Peer-to-peer Social Media 97

Strategic-IC

APRIL 23, 2023

ABM is about Sales, Customer Success, Demand Generation, the C-Suite, and every other team that keeps your organization running. It informs which accounts you should be targeting, highlights intent signals, reveals customer pain points, and helps you to engage at a deeper level. That’s why data is the foundation for ABM.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

SWZD

AUGUST 21, 2019

It was fascinating to get her viewpoint on trends and best practices in marketing at a global giant that has been at the forefront of the computer industry since the punch cards of the 1890 US Census, and is now pioneering the next generation of solutions in artificial intelligence with IBM Watson. About IBM and IBM Watson.

Work Management 48

Work Management Account Based Marketing Lead Ranking Marketing Management 48

Lenny's Newsletter

SEPTEMBER 12, 2023

In B2B, it normally takes two years to start feeling product-market fit Here’s an overview of how long it took 24 of today’s top B2B startups to get to (1) a live product, (2) their first customer, and (3) their first feeling of PMF: The median time from idea to feeling product-market fit was roughly 2 years.

CPO 145

CPO Product Work Management Enterprise Management 145

Martech Advisor

JANUARY 10, 2020

On the one hand, the marketing space is known for hiring women, especially in customer-facing roles. Census Bureau, one out of five women quit their jobs before or after giving birth. Natascha Chamuleau, VP of sales at WeTransfer , made an interesting point on how the martech industry has become inordinately driven by data.

Lead Ranking 97

Lead Ranking Lead Scoring Leads Lead 97

Hubspot

JULY 13, 2018

Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers. These buyer personas describe your ideal customer's age, family size, budget, job title, the challenges they face at work, and similar aspects of their lifestyle.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Integrated B2B

FEBRUARY 26, 2014

His article took a cumbersome study published by Fordham University’s Center on Law and Information Policy and turned it into an easily readable and interesting piece. Excellent content targets your customers’ interests, addresses problems they face, and delivers timely, applicable advice. Research the census.

Research 40

Research Thought Leadership Content Case Studies 40

SWZD

AUGUST 15, 2019

IBM’s rich legacy goes back to the Hollerith punch cards used for the 1890 US Census; it is now a global cloud computing and cognitive solutions company. Rosie explained that IBM Hybrid Cloud is a set of technologies that allow customers to have some of their data on premise as well as move parts of their data and systems onto the cloud.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Cross-Selling Peer-to-peer 48

Hinge Marketing

JUNE 25, 2020

In most B2B and professional services situations you will not only be interested in the individuals you will be engaging with, but also their firm. Customer review sites (e.g., Census data. Look for trends in their interests. You may even pick up some useful tidbits about their personal and professional interests.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Content Standard

MAY 22, 2019

This, in turn, helps consumers, who receive the benefits of products, services, and content that addresses their unique problems, questions, interests, and needs. Using census data and other reliable resources, you can probably estimate a fairly reliable count of the total population. Recommended for you.

Research 101

Research Sample Planning Brand Identity 101

Buzz Marketing for Technology

OCTOBER 25, 2013

Census Bureau , nearly 17 percent of the U.S. It comes down to a CMO’s willingness and ability to listen to and observe what customers are doing online, what types of sites they are visiting, what types of keywords they are searching for online, their purchasing behaviors and the like. According to the U.S. million in 2010.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Porch Group Media

JUNE 4, 2019

Roughly 40 million people move each year, meaning the average business needs to replace about 20% of its customer base that move away in any given year. Census Bureau). New moves are 5x more likely to become long-term customers if you can reach them before he competition. 20 Must Know Statistics on New Movers.

First-Mover Advantage 40

First-Mover Advantage Acquisitions Dwell Paid Search Agency 40

Sprout Social

JULY 6, 2020

Maybe your focus will be on sharing resources, or using your data to talk about how this issue relates to your customers or industry, or increasing representation in your content. For example, according to the Census , the U.S. Are there areas of your company’s efforts that they were particularly interested in?

Social Media 145

Social Media Paid Search Agency Marketing & Strategy Media 145

Convince & Convert

MARCH 4, 2016

If you have customer survey data that provides insights into your industry, conveying it as an infographic could be highly effective. Customer survey data, statistics from sales reports, and information about industry trends can all be used as sources to corroborate your infographic. Switch Angles. Facts and Statistics.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Moz

JULY 14, 2020

Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly. Brand interest data. Census Data. Alexis Sanders — The Science of Seeking Your Customer. What do we do about this? Your new best friends? Google Ads.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly. Brand interest data. Census Data. Alexis Sanders — The Science of Seeking Your Customer. What do we do about this? Your new best friends? Google Ads.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly. Brand interest data. Census Data. Alexis Sanders — The Science of Seeking Your Customer. What do we do about this? Your new best friends? Google Ads.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Hubspot

JUNE 4, 2014

1) Interview Prospects and Customers. We tried this ourselves a few weeks ago -- HubSpot invited four customers into our offices to join us for lunch and tell us what they thought of our software. How to Set It Up: How you set up your customer interviews will depend on the kind of company you are. Cost: $0 - $50.

Budget Programs 28

Budget Programs Research Work Management Marketing Management 28

Hubspot

JUNE 26, 2019

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal.".

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Optinmonster

APRIL 22, 2024

Great content has the power to attract the right audience, engage with them, and turn them into loyal customers. Before you create your content assets, make sure that you have a deep understanding of your ideal customer. A great way to do this is with the customer avatar exercise. The reverse is true, too.

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

Hubspot

JANUARY 13, 2016

If you’ve found your way to this blog post, you’re probably well acquainted with the concept of a customer persona (but if you do happen to be looking for a quick refresher, check out this free template that we put together in mid-2015). Your customer persona process should always begin with qualitative research.

Bandwidth 28

Bandwidth Ad Building Psychographics Opt-out 28

Hubspot

FEBRUARY 10, 2015

Census Bureau data from 2011, 99.7% When you work for a large company, your boss is interested in getting promoted. Do you speak to any of your customers? Do you have a solid understanding of why customers do business with your firm? 4) Your understanding of the company, its products, services, and customers.

Work Management 28

Work Management Small Business Marketing Demand Promotion 28

Hubspot

APRIL 13, 2012

For example, if you're doing market research to determine whether an add-on service would be interesting to your current customers, you'd probably want to ask different follow-up questions to those who responded positive, negatively, and indifferently. If so, what qualities should those customers possess? Hop on Social Media.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Buzz Marketing for Technology

JULY 24, 2008

I was checking those links whose last seen column was recent, and curious what they interested in, linking about (not always obvious) and I came across this gem (original source in German). The ERP has provisions to delete items, customers, vendors, etc. The expert - you have expertise in a domain of knowledge or a particular skill.

Work Management 100

Work Management RSS Blogger Domain 100

Hubspot

SEPTEMBER 17, 2015

Painting a vivid picture of who your organization is and how it’s making an impact builds donor interest and trust — two critical influencers of giving. Customer relationship management software, including HubSpot. Census Bureau. Lastly, illustrate stories with photos, videos and graphics that help readers visually indulge.

Campaigns 28

Campaigns Paid Search Agency Planning Marketing Management 28

Hubspot

DECEMBER 14, 2012

32) 61% of people state that "not being interested in an email" was the most common reason for not opening an email, followed by "getting too many emails" (45%). Source: eConsultancy 2012 Email Marketing Industry Census ) Tweet This Stat. Source: eConsultancy 2012 Email Marketing Industry Census ) Tweet This Stat.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Navigate the Channel

JUNE 1, 2023

Despite the Federal Reserve’s series of rate hikes since last year, increasing interest rates burdened the housing sector, as mortgage originations dropped to 2019 levels during the fourth quarter of last year, according to the New York Fed report. Census Bureau, having them on the council’s site provides context.

Product 65

Product Ad Building Terms and Conditions Aggregators 65

Unbounce

JULY 12, 2023

It’s interesting when you look at the different use cases for each to think about where the line is between the two. I’m more interested in kind of discussing a little bit more of those ones, which have been embracing some of these technologies already and are starting to get better results for their clients, augment their processes. [00:07:24]

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

Lenny's Newsletter

AUGUST 8, 2023

In addition to these juggernauts, I’ve also pulled in a handful of my favorite up-and-coming B2B startups, including Linear, Vanta, Stytch, Zip, Census, Persona, and Hex. Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% About 20% were solo founders.

Startups 52

Startups Work Management CPO Enterprise Management 52