SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping
QuanticMind
JUNE 15, 2017
It’s estimated that competitors running ads against branded keywords can cost up to a 10% drop in clicks and 20% higher CPC. Segmentation is more challenging than ever due to multi-device usage – a cookie on desktop won’t carry over to mobile, for instance. Featuring: @artvigil.
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