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The Biggest Ecommerce Trends You Need to Know About

Marketing Insider Group

According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. Each year, ecommerce continues to grow at an increasingly impressive pace. soared to a whopping $453.5 billion in 2017, up 16 percent from the previous year.

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5 essential tips to clearly define your ideal target market

Tomorrow People

When it comes to the latter, numbers you might’ve calculated during the segmentation process will prove especially useful (like market sizes, growth rates, etc.). Less time and money is spent on content marketing and online advertising, because you don’t need to create multiple campaigns or content streams tailored to each segment or persona.

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Report: 82% of Marketers Now Practicing Email Segmentation

KoMarketing Associates

Marketers continue to turn to email marketing as a way to reach out to customers and prospects, and as they do so, basic segmentation is growing in popularity as a tactic. The “2018 State of Email Workflows” report from Litmus recently found that 55 percent of marketers are now utilizing a content calendar year-round.

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FIR B2B #144: THE FUTURE OF VIRTUAL EVENTS

Biznology

The result of Paul’s informal census is that folks can’t wait to get back to F2F. While we’ve all been staying home and being virtual, Paul has done some original research and David has written this white paper for Network Solutions on helpful tips and tricks for IT pros that are involved in supporting virtual events.

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5 Stock Photo Sites That Will Make Your Content More Inclusive & Diverse

Contently

Census Bureau shows America is becoming a more diverse nation, especially among people between 18-39 years old, why do images like this still exist for companies to pluck and put on their sites: We can all see the elephant in the room—the South Asian man showing his colleagues something on his laptop. Some stock photos are bad.

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7 ways to get to know your audience better

Martech

Do your research in advance First, do your market research, and make sure the demographics you’ve selected are the right ones for your brand and product. Monitor reader comments and engagements Comments and engagements are particularly important if you’re running a content marketing or social media strategy (as you should be).

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Why Marketers Should Care That 50% Of Millennials Read Buzzfeed

Marketing Insider Group

You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. According to the US Census, millennials are the largest generation in the history of the […].

Marketing 100