Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% 7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. However, personalized emails had a clickthrough rate 16.5% Source: eConsultancy 2012 Email Marketing Industry Census ) Tweet This Stat. Email Performance Trends. in Q2, jumping 8.5%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Biznology

MAY 9, 2012

In digital media marketing, specificity means relevancy, and relevancy means higher engagement, more clickthroughs, and higher sales. Marketing firm Barkley USA in partnership with Boston Consulting Group released a study recently on Millennials that looked at attitudes and behaviors of this group and identified six very different segments.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

QuanticMind

JUNE 15, 2017

Segmentation is more challenging than ever due to multi-device usage – a cookie on desktop won’t carry over to mobile, for instance. Google Analytics forbids personally identifiable info, such as email addresses and phone numbers.

Keywords 40

Keywords Marketing Analytics Tools Paid Search Agency Brand Identity 40