Clickthrough and Segmentation - B2B Marketing Zone

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

MAY 9, 2012

I love the execs who can tell me the specifics: their ideal customer is a young man, 24-35, single, likes to travel to Vegas yearly, has $100K+ in income and is glued to ESPN. In digital media marketing, specificity means relevancy, and relevancy means higher engagement, more clickthroughs, and higher sales.

Relevance

Relevance Planning Psychographics Wikipedia

SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping

QuanticMind

JUNE 15, 2017

Segmentation is more challenging than ever due to multi-device usage – a cookie on desktop won’t carry over to mobile, for instance. Google Analytics forbids personally identifiable info, such as email addresses and phone numbers.

Keywords

Keywords Marketing Analytics Tools Paid Search Agency Brand Identity

B2B Marketing Zone

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping

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