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Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

MAY 9, 2012

I love the execs who can tell me the specifics: their ideal customer is a young man, 24-35, single, likes to travel to Vegas yearly, has $100K+ in income and is glued to ESPN. In digital media marketing, specificity means relevancy, and relevancy means higher engagement, more clickthroughs, and higher sales.

Relevance

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SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping

QuanticMind

JUNE 15, 2017

Now that standard text ads (STAs) have been replaced by expanded text ads (ETAs) as of January, the jury remains out on clear-cut performance differentials – ETAs certainly don’t seem to be providing the 20% lift in clickthrough rate (CTR) across the board that was previously estimated.

Keywords

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B2B Marketing Zone

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping

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