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The Ultimate List of 2012 Email Marketing Stats

Hubspot

1) Email clickthrough rates dropped to 4.4% 7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. However, personalized emails had a clickthrough rate 16.5% Source: eConsultancy 2012 Email Marketing Industry Census ) Tweet This Stat. Email Performance Trends. in Q2, jumping 8.5%

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Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

In digital media marketing, specificity means relevancy, and relevancy means higher engagement, more clickthroughs, and higher sales. US Census Data , available for free, can be a valuable resource for understanding the composition of populations on a very targeted local level.

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SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping

QuanticMind

Now that standard text ads (STAs) have been replaced by expanded text ads (ETAs) as of January, the jury remains out on clear-cut performance differentials – ETAs certainly don’t seem to be providing the 20% lift in clickthrough rate (CTR) across the board that was previously estimated.