The Ultimate List of 2012 Email Marketing Stats
Hubspot
DECEMBER 14, 2012
1) Email clickthrough rates dropped to 4.4% 7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. However, personalized emails had a clickthrough rate 16.5% Source: eConsultancy 2012 Email Marketing Industry Census ) Tweet This Stat. Email Performance Trends. in Q2, jumping 8.5%
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