Future Marketing: Will Machines Take Over Half the Consumer Economy?

Customer Experience Matrix

On the consumer side, large sectors like banking, insurance, health care, and housing are also governed by long-term contracts. ‘Tis the season for predictions.

Census 170

Why are SIC and NAICS Codes Important to Marketing?

Leadspace

Most marketers don’t understand why these codes are so much more than just a random assortment of numbers–however, a majority of business databases and other research tools use these codes to classify and organize industries.

SIC 68

Big Data: 70 Amazing Free Data Sources You Should Know for 2018

Altitude Branding

Here we’ve rounded up 70 free data sources for 2017 on government, crime, health, financial and economic data, marketing and social media, journalism and media, real estate, company directory and review, and more. Free Data Source: Government.

API 52

Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

During his research documenting working-class life, Booth developed the idea of “classifying neighborhoods” to create a social index based on 1891 census data. census data and serve to categorize consumers into 66 distinct types. What does your address say about you?