5 Ways That Companies are Screwing Up Their eCommerce Growth

Marketing Insider Group

A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […]. The post 5 Ways That Companies are Screwing Up Their eCommerce Growth appeared first on Marketing Insider Group. Search Marketing

Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry.

Trending Sources

Why Marketers Should Care That 50% Of Millennials Read Buzzfeed

Marketing Insider Group

According to the US Census, millennials are the largest generation in the history of the […]. You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. The post Why Marketers Should Care That 50% Of Millennials Read Buzzfeed appeared first on Marketing Insider Group. Content Marketing

Future Marketing: Will Machines Take Over Half the Consumer Economy?

Customer Experience Matrix

Using Census data, classified each industry as B2B or B2C, and then split B2C between sectors that are already purchased through long-term relationships and those that will move to such relationships in the future. (I ‘Tis the season for predictions.

7 Predictions for Email Marketing in 2016

Act-On

Econsultancy and Adestra’s Email Marketing Industry Census report says 78% of their respondents believe that in the next five years all email communication will be personalized. The marketing year is rapidly drawing to a close. For some, it’s pretty much already done.

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14 Tools & Resources for Conducting Market Research

Hubspot

census data. Business Dynamics Statistics takes census data and allows you see economic data on job creation, startups and shutdowns, business openings, expansions, and closures. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

How to Speak the Same Language as Your Marketing Audience

Act-On

Outfits like Nielsen, credit-reporting companies, and even the US Census Bureau can be good starting points for market research and demographic data. Who are you writing for?

How to Find Accurate and Compelling Data

Hubspot

Census Bureau or the Department of Labor. Census Bureau : Demographics, geographic information, and education for U.S.

Email Marketing Still Effective But Evolving

KEO Marketing

The latest Email Marketing Industry Census (based on results gathered in January and February of this year) shows that email continues to be a leading channel for delivering return on investment.

Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

During his research documenting working-class life, Booth developed the idea of “classifying neighborhoods” to create a social index based on 1891 census data. census data and serve to categorize consumers into 66 distinct types. What does your address say about you?

Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies

Act-On

Census Bureau’s Current Population Survey. In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances.

How to Conduct Market Research on a Tight Budget

Hubspot

The Census Bureau : This site gives you access to census data. The Census Bureau''s Quick Facts : This site gives quick facts about people, businesses, and geography. You can learn a lot from product failures.

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam

Act-On

For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. Can you believe it?

Millennials Want to Identify with Brands and Their Content

Modern Marketing

Census Bureau , there are approximately 75.4 Millennials are officially America’s largest generation. According to recently released population estimates from the U.S. million Millennials, or citizens 18-34 years of age, in the United States as of 2015.

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Political Social Media Outreach: What B2B Marketers Can Learn

Act-On

Political campaigns have benefited enormously by using the census and polling data at their disposal to segment and personalize communications by party affiliations and locations – even individual voters themselves.

5 Ways To Create Interactive Content and Maximize Your Marketing Budget

Modern B2B Marketing

Census Bureau’s immigration statistics—and invites users to “play” with the numbers by making them interactive, which in turn gets readers to invite friends to play along and draws new visitors to the site where, hopefully, they stick around.

Four Benefits to a Multi-Generational Workplace (Or, What I Learned from My 21-Year-Old Nephew)

Act-On

Census Bureau. There are often many ways to solve a problem, but without a diversity of perspectives from a multi-generational workplace, those solutions may not be thought of, introduced, or considered. My 21-year-old nephew is visiting me from college in South Carolina.

Reaching Millennials With Social Media: New Research : Social Media Examiner

Opentopic

Census Bureau’s International. Are Millennials part of your customer base? Wondering how best to reach them on social media? In this article, you’ll discover insights from new research you can use to get your social media messages in front of Millennials. Millennials, those individuals born between 1980 and 2000, make up 25% of the world’s population, according to the U.S.

How Millennial Buyers are Changing B2B Marketing

B2B Marketing Directions

In 2015, the US Census Bureau estimated that millennials outnumbered baby boomers and have become the largest generational cohort in the US population.

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Census Bureau , nearly 17 percent of the U.S. Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design.

B2B Marketing to Millennials

KEO Marketing

Census Bureau. Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. Millennials, whom we define as those ages 18-34, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69).

How Small Businesses Practice Marketing

B2B Marketing Directions

million business firms in the US, according to the US Census Bureau. The overwhelming majority of business organizations in the United States are small companies. In 2013, there were about 5.78 Only about 18.600 of these businesses had more than 500 employees, and about 5.67

Truth Is Better Than Fiction: Why Marketers Need to Lean into Authenticity

Act-On

Primary sources are the raw things, the original accounts, like diaries, direct quotes, and census data. Authenticity. It’s a big word with bigger implications. To be authentic means to be true. With your story. To your audience. To yourself. Authenticity in marketing means honesty. Transparency. Disclosing. Telling the truth. Here’s a truth about me. I can’t lie. Not at work, not in my writing, and not personally. Even stretching the truth makes me squirm.

A Nonprofit’s Guide to Building Audience Personas

Hubspot

Take a look at government resources: The Census Bureau, Bureau of Labor Statistics, and Centers for Disease Control (CDC) are great places to find information.

7 Tech Trends in Email for Marketers

Modern B2B Marketing

In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came close at 72% and social media at 44%.

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Census department figures. Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well.

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ClickZ Conference Coverage: 3 Examples of Big Data in Action

Modern Marketing

When comparing it to the US Census voting data, they were able to discern that people who listen to jazz music tend to vote Democrat. We marketers know that Big Data is a big deal.

How to Create Genuine Experiences in Your Online Marketing Campaigns

KoMarketing Associates

While the world has no shortage of idiots, the average internet user is middle class and many have an advanced education: the 2011 census showed that almost 90% of all households in the United States that had bachelors degrees had internet access. Users online are smart.

The Ultimate List of 2012 Email Marketing Stats

Hubspot

Source: eConsultancy 2012 Email Marketing Industry Census ) Tweet This Stat. Source: eConsultancy 2012 Email Marketing Industry Census ) Tweet This Stat. Contrary to rumor, email is not dead. Nor is it dying in the wake of social media's rise in popularity.

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Credible or not? 5 questions to evaluate research sources

Biznology

Census , for example, is only conducted once every 10 years. Scanning through my newsfeed recently, a headline caught my eye. It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. But… not so fast.

Data Journalism: A Simple Guide for Marketers

Hubspot

Census Bureau. For as long as we can remember, newsrooms have used data to support their stories. Whether it's elections, global warming, or Oscar predictions, writers and reporters dig deep for facts and statistics that'll add credibility to their claims.

The Responsibility of Advertising and PR to the General Public in 2017

Hubspot

According to the PR Census 2016 , the PR industry employs 83,000 people in the UK. There’s been a lot of talk recently about the responsibility of journalists to tell the truth.

10 Best Practices for Mobile-Friendly Emails

Marketing Action

According to Econsultancy’s 2015 Email Marketing Census report, only 61% of marketers in the UK optimize their emails for mobile devices. Have you heard? It’s official: More emails are opened on mobile devices than on desktops.

How Can Publishers Reach and Engage Millennials?

Hubspot

Census Bureau estimates that they are the largest demographic group in history. Once a minority in the ‘real world’ population, millennials are the global economy’s new powerhouse. Researchers at Barkley calculate that millennials control $200 billion of direct purchasing power , and the U.S.

50 of the Most Dependable Web Resources for University Students | Educhoices.org

Buzz Marketing for Technology

Census Bureau - The American FactFinder from the U.S. Census Bureau is an incredibly useful tool--particularly if you are looking for population, housing, economic, and geographic data.

10 data experts explain why little data is the new big data

Biznology

Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ).

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

US Census Data , available for free, can be a valuable resource for understanding the composition of populations on a very targeted local level. Photo credit: Wikipedia.

Take Your Questions To The ‘Targeting’ Twitter Chat

Modern Marketing

But according to the Econsultancy Email Marketing Industry Census of 2013 , less than a quarter of marketers are actually using advanced segmentation for their email campaigns. “ by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua.

How to Ask for a Raise (And Actually Get One)

Hubspot

Census Bureau data from 2011, 99.7% Looking for a raise? Most people think they have to ask for a raise from their boss, but for millions of Americans, you''re not asking your boss , but more than likely, the owner of the company. Based on U.S.

The Right Technographics for B2B Technology Marketers

HG Data

Why You Need Technographics. If your sales and marketing teams are reaching out to prospective buyers, being relevant is an essential component of gaining interest.