The Effective Marketer

MAY 24, 2012

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. According to the census, “ 55% of all company respondents could attribute more than 10% of their total sales to the email marketing channel, with 17% of respondents stating that email marketing attributed for over 30% ”.

Survey 125

Survey Effective Effectiveness ROI 125

Marketing Insider Group

DECEMBER 26, 2015

According to the US Census, millennials are the largest generation in the history of the […]. You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. The post Why Marketers Should Care That 50% Of Millennials Read Buzzfeed appeared first on Marketing Insider Group. Content Marketing

Census 159

Census Interests Audience Generation 159

Marketing Insider Group

JULY 26, 2017

A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […]. The post 5 Ways That Companies are Screwing Up Their eCommerce Growth appeared first on Marketing Insider Group. Search Marketing

Census 114

Census Ecommerce Comparison Companies 114

QuickPivot

MAY 28, 2020

Census Bureau. The COVID-19 pandemic has caused an unprecedented disruption to commerce and the retail industry. Retail sales dropped a record 16.4% in April according to the U.S. Thousands of stores have been temporarily closed since March, and it looks like some may never open again.

Census 54

Census Spot Demand Report 54

KoMarketing Associates

JULY 23, 2018

Adestra and Econsultancy recently conducted the “2018 Email Marketing Industry Census” and discovered that 82 percent of marketers currently practice basic email segmentation. Marketers continue to turn to email marketing as a way to reach out to customers and prospects, and as they do so, basic segmentation is growing in popularity as a tactic.

Segmentation 187

Segmentation Report Practices Email 187

Ceros

FEBRUARY 21, 2020

In 2019, 9,429 people participated in the Design Census, sharing their age, gender, salary, and more. From AIGA’s Design Census 2019. Reading Time: 4 minutes. “I I want to stress the importance of being young and technical. Young people are just smarter.”.

Design 109

Design Census Aging Barriers 109

Contently

DECEMBER 11, 2019

Some stock photos are bad. Some stock photos are good. Most are bland, by design. But there’s also a weird subsection of stock imagery that emphasizes stereotypes. Given that the U.S.

Sites 150

Sites Census Storytelling Communities 150

Biznology

NOVEMBER 30, 2018

Other, less-intrusive measures (like looking at census information and trade organization membership lists) can also highlight specific details for a targeted group of individuals. Data is any company’s greatest asset.

Census 113

Census Correlation Trade Paper 113

AccuData

MAY 21, 2019

Census Tracts and Block Groups. For your data needs, look no further than the Compact Consumer PLUS file. This data file offers you a comprehensive set of attributes to choose your target audience with enhanced coverage options to get your offer in the hands of prospects every time.

Census 63

Census Purchase Pricing Price 63

Modern Marketing

AUGUST 17, 2014

When comparing it to the US Census voting data, they were able to discern that people who listen to jazz music tend to vote Democrat. We marketers know that Big Data is a big deal. People today are more interested in documenting events than actually experiencing them, only adding to the ever-growing catalogue of online data. But what’s the use case? How do we actually take the data that we capture and put it into action?

Conference 198

Conference Examples Census Efficiency 198

Choozle

SEPTEMBER 21, 2020

According to the 2010 Census, one in five people in the United States have a disability and collectively represent roughly $175 Billion in yearly purchasing power. When it comes to accessibility, most think about the Americans with Disabilities Act (ADA).

Census 52

Census Websites Guidelines Ecommerce 52

KEO Marketing

MAY 19, 2015

The latest Email Marketing Industry Census (based on results gathered in January and February of this year) shows that email continues to be a leading channel for delivering return on investment. For channels measured based on ROI, the census found that email is at the top, tied with search engine optimization. As we have said here quite a few times recently, email continues to be an effective marketing channel for those who know how to use it well.

Census 60

Census Effective Effectiveness Email 60

Modern Marketing

FEBRUARY 23, 2014

But according to the Econsultancy Email Marketing Industry Census of 2013 , less than a quarter of marketers are actually using advanced segmentation for their email campaigns. “ by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua.

Target 187

Target Twitter Question Eloqua 187

Integrated B2B

FEBRUARY 26, 2014

Research the census. The census seems dull and inaccessible on the surface, but it contains a vast well of information on industries and the economy that you can use effectively. For example, if you’re targeting small businesses, census data will show which industries have a large number of small businesses. Content can be the most effective resource in your marketing toolkit — especially if it’s based on research.

Census 59

Census Research Demographics Trade 59

Hatchbuck

SEPTEMBER 13, 2018

Census Website. Census website is the go-to resource for key data about market conditions, buyer behavior, and the general economic pulse of the U.S. With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts.

Research 84

Research Tools Census Survey 84

AcuityAds

APRIL 15, 2019

According to Census Bureau data, in 2017 a record 66.6 In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important. In the ever-evolving marketing world, it is crucial to keep pace with demographic change – and even better to stay ahead. Significant changes in the U.S. cultural landscape have made in-culture advertising imperative. million U.S.

Advertisement 61

Advertisement Advertising Census Television 61

Marketo

FEBRUARY 13, 2020

Census Bureau listed 250 separate jobs. Historically, whenever a large, technological leap is taken it’s met with a degree of resistance, sometimes in a way that makes us laugh.

Census 112

Census Ecommerce Marketo Differentiation 112

Act-On

SEPTEMBER 28, 2016

Outfits like Nielsen, credit-reporting companies, and even the US Census Bureau can be good starting points for market research and demographic data. Who are you writing for? Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? Do you know the buzzwords they use every day? Knowing who you are speaking to is a key component of any kind of effective communication.

Audience 197

Audience Census Persona Webcast 197

SmartBug Media

JULY 1, 2020

Census Bureau. The number of seniors in the United States is expected to increase to 20 percent of the population by 2050, according to the U.S. That means the senior care space will become even more competitive—and finding the metrics that matter for your organization will be critical for success. Without choosing these KPIs carefully, you run the risk of wasting valuable time and money focusing on actions that don’t move the needle.

MQL 58

MQL Census Benchmark Product 58

Martech Advisor

DECEMBER 6, 2019

These may include public data, labor statistics, census data, or other public documents. Having a website means putting in the work to attract more clients online and market research can help to increase your sales.

Research 79

Research Census Websites Buyer Personas 79

ClearVoice

FEBRUARY 23, 2020

Census Bureau data shows that the total number of business applications reached an all-time high of nearly 900,000 in the last quarter of 2019, with California contributing in large part to the increase. Census Bureau.

Census 81

Census Government Classified Cost 81

Act-On

SEPTEMBER 21, 2016

For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. Can you believe it? September’s almost done, another year has almost passed us by, and if you are like us – the days just keep getting busier and busier. With the new year only a little more than a quarter away, it’s important to think about your email strategy going into the last part of 2016.

Email 179

Email Plan Strategy Census 179

Biznology

MARCH 23, 2015

Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). 90% of the world’s total data has been created just within the past two years (source: IBM ). 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (BRITE/NYAMA).

Census 162

Census Sample Research Aggregator 162

Hubspot

APRIL 15, 2020

Census ). As a millennial, I grew up in a constantly changing era. While I'm young enough to understand the latest technology, I grew up in a time where you needed a real encyclopedia to do your homework -- rather than Wikipedia. Millennials are wedged between two very different generations.

Stats 60

Stats Census Wikipedia Emarketing 60

KoMarketing Associates

JUNE 12, 2014

While the world has no shortage of idiots, the average internet user is middle class and many have an advanced education: the 2011 census showed that almost 90% of all households in the United States that had bachelors degrees had internet access. Users online are smart. They use the internet every day and are no longer phased by fancy blinking banner ads or emails that promise they will make $5,000 in a single week.

Online Marketing 175

Online Marketing Online Experience Campaign 175

TrueInfluence

AUGUST 25, 2020

Census Bureau. Ray Estevez, Chief Data Officer, True Influence. Regardless of how the COVID-19 pandemic plays out in the coming months, it’s clear that business is not going back to usual any time soon.

Intent 65

Intent Purchase Research Census 65

Moz

JUNE 28, 2020

Census , colleges and universities , the WHO , and the TSA. The data was free from the US Census, but in order to make any sense of it, our researchers had to use QGIS, Python, text-mining, and phrasemachine (a text analysis API) just to narrow it down to what we were looking for.

Census 60

Census Link Viral Ethics 60

Moz

JUNE 28, 2020

Census , colleges and universities , the WHO , and the TSA. The data was free from the US Census, but in order to make any sense of it, our researchers had to use QGIS, Python, text-mining, and phrasemachine (a text analysis API) just to narrow it down to what we were looking for.

Census 60

Census Link Viral Ethics 60

Customer Experience Matrix

DECEMBER 16, 2015

Using Census data, classified each industry as B2B or B2C, and then split B2C between sectors that are already purchased through long-term relationships and those that will move to such relationships in the future. (I ‘Tis the season for predictions. I’m not going to plague you with any new ones right now, but did want to expand a bit on the long-term vision I’ve been talking about in speeches and described briefly last July as “robotech”.

Census 131

Census Classified B2C Government 131

RockContent

FEBRUARY 16, 2016

Census Bureau show that while all age demographics will see population gains between now and 2060, the majority increase will happen among residents age 65 and older. POLITICO recently ran a headline on its website titled, “The fury of Ben Carson.” ” In a news cycle that has been consumed with sensational stories about politicians of all stripes, it normally wouldn’t be noteworthy. At just five words, the headline’s not even a complete sentence.

Writing 159

Writing Census Classified Test 159

Content4Demand

NOVEMBER 12, 2019

Census happens every 10 years. Content audits are popular with our clients. Often, they’re a starting block for a refresh strategy that extracts the most value from existing content while identifying gaps to address in a go-forward plan. We determine some audit criteria based on client needs and goals, but we also use a set of standard criteria for reviewing age, quality, buyer stage and other basic information.

Research 57

Research Census Aging Government 57

Ceros

JANUARY 13, 2020

Census , the average commute is about 26.1 Reading Time: 5 minutes. Remote work is taking the business world by storm. In the last 5 years alone, remote work has grown by 44%, according to Flexjobs. And there are good reasons that remote work is becoming so popular: there are a ton of advantages to it. Here are some of the benefits of remote working, for both employers and employees alike. Cut the commute.

Work 63

Work Census Survey Satisfaction 63

Act-On

NOVEMBER 14, 2016

This graph from Adestra and eConsultancy’s 2016 Email Marketing Industry Census shows that having marketing automation capabilities is one of the most important attributes companies want from their email service providers. What do marketers love even more than new tools? Even more than reports, or new technology? And … maybe even more than results? Stats. Statistics are the first thing we mention in our presentations and our articles. They’re what we cite to justify our budgets.

Stats 217

Stats Marketing Automation Automation Census 217

AcuityAds

APRIL 15, 2019

According to Census Bureau data, in 2017 a record 66.6 In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important. In the ever-evolving marketing world, it is crucial to keep pace with demographic change – and even better to stay ahead. Significant changes in the U.S. cultural landscape have made in-culture advertising imperative. million U.S.

Advertisement 40

Advertisement Advertising Census Television 40

Act-On

MARCH 1, 2017

Primary sources are the raw things, the original accounts, like diaries, direct quotes, and census data. Authenticity. It’s a big word with bigger implications. To be authentic means to be true. With your story. To your audience. To yourself. Authenticity in marketing means honesty. Transparency. Disclosing. Telling the truth. Here’s a truth about me. I can’t lie. Not at work, not in my writing, and not personally. Even stretching the truth makes me squirm.

Census 163

Census Ethics Proposal Urgency 163

Biznology

JUNE 13, 2016

Census , for example, is only conducted once every 10 years. Scanning through my newsfeed recently, a headline caught my eye. It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. But… not so fast. Although the post was published just a couple of days earlier, the data supporting the author’s argument was outdated by years.

Research 109

Research Question Census Trade 109

Martech Advisor

JANUARY 10, 2020

Census Bureau, one out of five women quit their jobs before or after giving birth. The future of women in martech looks promising. Did you know that 48% of CMOs hired in the first half of 2019 comprised of women?

Census 83

Census CMO Wikipedia Correlation 83