The Effective Marketer

MAY 24, 2012

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. According to the census, “ 55% of all company respondents could attribute more than 10% of their total sales to the email marketing channel, with 17% of respondents stating that email marketing attributed for over 30% ”.

Survey 125

Survey Effective Effectiveness Census 125

Marketing Insider Group

DECEMBER 26, 2015

According to the US Census, millennials are the largest generation in the history of the […]. You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. The post Why Marketers Should Care That 50% Of Millennials Read Buzzfeed appeared first on Marketing Insider Group. Content Marketing

Census 159

Census Interests Generation Audience 159

Marketing Insider Group

JULY 26, 2017

A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […]. The post 5 Ways That Companies are Screwing Up Their eCommerce Growth appeared first on Marketing Insider Group. Search Marketing

Census 113

Census Ecommerce Comparison Companies 113

Zoominfo

MAY 18, 2020

Census Bureau. We’re trying to keep our heads above water. We’re trying to fight for everyone else’s life, but we also fight for our lives as well. Dr. Arabia Mollette, an emergency medicine physician. This is a preview of a post published on our Medium page. Read the full article.

Census 158

Census Zoominfo Medium Field 158

RockContent

NOVEMBER 26, 2020

The first step we took was to structure a census to understand where we stood. Performing a census is a simple idea, but capable of promoting significant results. The diversity census form was sent to the team. Rock 2018 Diversity Census — employees’ sexual orientations.

Environment 136

Environment Census Companies Build 136

chiefmartech

FEBRUARY 6, 2021

Bubble recently published a No-Code Census 2020 , conducted with 741 participants in the no code community. The stat I found most interesting was the pie chart at the top of this post: 30% of “no coders” in the census worked at startups.

Startup 99

Startup Census Communities Stats 99

QuickPivot

MAY 28, 2020

Census Bureau. The COVID-19 pandemic has caused an unprecedented disruption to commerce and the retail industry. Retail sales dropped a record 16.4% in April according to the U.S. Thousands of stores have been temporarily closed since March, and it looks like some may never open again.

Census 59

Census Spot Demand Report 59

Zoominfo

JUNE 11, 2021

Census Bureau. Census Bureau. If your sales team hasn’t dealt with enough upheaval over the past 15 months, get ready for even more adjustments in the upcoming post-pandemic world. Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships.

Zoominfo 130

Zoominfo Sales Census Strategy 130

Zoominfo

JANUARY 20, 2021

Census Bureau — thanks to the pervasiveness of the internet, mobile phones, and social media. The age-old fight to find new customers and retain existing ones is the biggest business challenge ahead for many companies this year. .

Customer 151

Customer Zoominfo Ecommerce Census 151

KoMarketing Associates

JULY 23, 2018

Adestra and Econsultancy recently conducted the “2018 Email Marketing Industry Census” and discovered that 82 percent of marketers currently practice basic email segmentation. Marketers continue to turn to email marketing as a way to reach out to customers and prospects, and as they do so, basic segmentation is growing in popularity as a tactic.

Segmentation 188

Segmentation Report Practices Email 188

Ceros

FEBRUARY 21, 2020

In 2019, 9,429 people participated in the Design Census, sharing their age, gender, salary, and more. From AIGA’s Design Census 2019. Reading Time: 4 minutes. “I I want to stress the importance of being young and technical. Young people are just smarter.”.

Design 109

Design Census Aging Barriers 109

ConversionLogic

JULY 8, 2020

Census and VideoAmp’s own intab panel as ground truths. census and typical TV viewing behavior. Skew correction for customizable ground truths beyond the standard US census, cross-screen weights, and on-demand weights for custom time ranges and audiences are just a few of the groundbreaking developments we continue to work towards. At VideoAmp, we deal with a lot of complex topics, which is sort of par for the course working in adtech.

Census 52

Census Sample Demographics Advertisement 52

Engagio

MARCH 8, 2021

” ( US Census Bureau ) In 1907, International Women’s Day was established to commemorate the 50th anniversary of that protest. US Census Bureau ). US Census Bureau ). US Census Bureau ). US Census Bureau ).

Census 84

Census DemandBase Wikipedia Aging 84

Contently

DECEMBER 11, 2019

Some stock photos are bad. Some stock photos are good. Most are bland, by design. But there’s also a weird subsection of stock imagery that emphasizes stereotypes. Given that the U.S.

Sites 153

Sites Census Storytelling Communities 153

HG Data

APRIL 30, 2021

Our customers achieve unprecedented results in their marketing and sales programs thanks to the most comprehensive technographics in the industry, which index billions of unstructured documents each day to produce a detailed census of the technologies companies use to run their businesses.

Census 52

Census Startup Business Environment 52

Oracle

AUGUST 17, 2014

When comparing it to the US Census voting data, they were able to discern that people who listen to jazz music tend to vote Democrat. We marketers know that Big Data is a big deal. People today are more interested in documenting events than actually experiencing them, only adding to the ever-growing catalogue of online data. But what’s the use case? How do we actually take the data that we capture and put it into action?

Conference 198

Conference Examples Census Efficiency 198

KEO Marketing

MAY 19, 2015

The latest Email Marketing Industry Census (based on results gathered in January and February of this year) shows that email continues to be a leading channel for delivering return on investment. For channels measured based on ROI, the census found that email is at the top, tied with search engine optimization. As we have said here quite a few times recently, email continues to be an effective marketing channel for those who know how to use it well.

Census 60

Census Effective Effectiveness Email 60

AccuData

MAY 21, 2019

Census Tracts and Block Groups. For your data needs, look no further than the Compact Consumer PLUS file. This data file offers you a comprehensive set of attributes to choose your target audience with enhanced coverage options to get your offer in the hands of prospects every time.

Census 63

Census Purchase Pricing Price 63

Oracle

FEBRUARY 23, 2014

But according to the Econsultancy Email Marketing Industry Census of 2013 , less than a quarter of marketers are actually using advanced segmentation for their email campaigns. “ by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua.

Target 187

Target Twitter Question Eloqua 187

Integrated B2B

FEBRUARY 26, 2014

Research the census. The census seems dull and inaccessible on the surface, but it contains a vast well of information on industries and the economy that you can use effectively. For example, if you’re targeting small businesses, census data will show which industries have a large number of small businesses. Content can be the most effective resource in your marketing toolkit — especially if it’s based on research.

Census 59

Census Research Demographics Trade 59

Biznology

NOVEMBER 30, 2018

Other, less-intrusive measures (like looking at census information and trade organization membership lists) can also highlight specific details for a targeted group of individuals. Data is any company’s greatest asset. Professionals in all departments, from R&D and production to sales and marketing, rely on information to make decisions that sustain and grow business.

Census 87

Census Correlation Trade Paper 87

Biznology

APRIL 23, 2021

Census Bureau.” “To achieve the desired culture, everyone must have a clear, consistent, common understanding of it — and everyone must work together in a deliberate and coordinated effort to cultivate it…Everyone shares accountability for achieving the desired culture.”

Work 104

Work Census First-Mover Fulfillment 104

Marketo

JUNE 11, 2021

Census Bureau. At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences.

Experience 69

Experience Census Fulfillment Class 69

SmartBug Media

JULY 1, 2020

Census Bureau. The number of seniors in the United States is expected to increase to 20 percent of the population by 2050, according to the U.S.

MQL 75

MQL Census Product Benchmark 75

Marketo

FEBRUARY 13, 2020

Census Bureau listed 250 separate jobs. Historically, whenever a large, technological leap is taken it’s met with a degree of resistance, sometimes in a way that makes us laugh.

Census 122

Census Ecommerce Marketo Differentiation 122

AcuityAds

APRIL 15, 2019

According to Census Bureau data, in 2017 a record 66.6 In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important. In the ever-evolving marketing world, it is crucial to keep pace with demographic change – and even better to stay ahead. Significant changes in the U.S. cultural landscape have made in-culture advertising imperative. million U.S.

Advertisement 61

Advertisement Advertising Census Television 61

Martech Advisor

DECEMBER 6, 2019

These may include public data, labor statistics, census data, or other public documents. Having a website means putting in the work to attract more clients online and market research can help to increase your sales.

Research 83

Research Census Websites Buyer Personas 83

Hubspot

APRIL 15, 2020

Census ). As a millennial, I grew up in a constantly changing era. While I'm young enough to understand the latest technology, I grew up in a time where you needed a real encyclopedia to do your homework -- rather than Wikipedia. Millennials are wedged between two very different generations.

Stats 79

Stats Census Wikipedia Emarketing 79

BenchmarkONE

SEPTEMBER 13, 2018

Census Website. Census website is the go-to resource for key data about market conditions, buyer behavior, and the general economic pulse of the U.S. With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. Uncovering key insights into your ideal buyer and your customers can be the difference between growing your business or steering a sinking ship. But where do you start with your research process?

Research 67

Research Census Tools Survey 67

Moz

JUNE 28, 2020

Census , colleges and universities , the WHO , and the TSA. The data was free from the US Census, but in order to make any sense of it, our researchers had to use QGIS, Python, text-mining, and phrasemachine (a text analysis API) just to narrow it down to what we were looking for.

Census 83

Census Link Viral Ethics 83

Moz

JUNE 28, 2020

Census , colleges and universities , the WHO , and the TSA. The data was free from the US Census, but in order to make any sense of it, our researchers had to use QGIS, Python, text-mining, and phrasemachine (a text analysis API) just to narrow it down to what we were looking for.

Census 83

Census Link Viral Ethics 83

Biznology

MARCH 23, 2015

Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). 90% of the world’s total data has been created just within the past two years (source: IBM ). 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (BRITE/NYAMA).

Census 162

Census Sample Research Aggregator 162

Customer Experience Matrix

DECEMBER 16, 2015

Using Census data, classified each industry as B2B or B2C, and then split B2C between sectors that are already purchased through long-term relationships and those that will move to such relationships in the future. (I ‘Tis the season for predictions. I’m not going to plague you with any new ones right now, but did want to expand a bit on the long-term vision I’ve been talking about in speeches and described briefly last July as “robotech”.

Census 131

Census Classified B2C Government 131

Higher Logic

NOVEMBER 12, 2015

Here’s an excerpt: When you look at the most recent population projections from the Census Bureau, it gets even more interesting. Generations expert (and my co-author and partner) Jamie Notter recently posted this extensive article detailing some numbers research he has been doing around exactly how many Millennials there are. It’s important stuff, so I’m going to interrupt my regular column to point you to it.

Census 91

Census Buzz Aging Generation 91

B2B Digital Marketer

MARCH 31, 2021

The US Census Bureau said, in the third quarter of 2020, there was a 77.4% The content strategy process goes along with the spike in content and the spike in the ability to capture that content. Data is becoming easier to discover.

Process 52

Process Census Strategy Effective 52

Unbounce

MAY 1, 2021

You’ll often see them in a census or a survey. Andi has 1.5 children, owns a condo, and spoils her Yorkshire Terrier, Boo-Boo. A stock image of a woman holding her Yorkie grins at you from above this user persona description.

Demographics 71

Demographics Segmentation Landing Page Psychographic 71

ClearVoice

FEBRUARY 23, 2020

Census Bureau data shows that the total number of business applications reached an all-time high of nearly 900,000 in the last quarter of 2019, with California contributing in large part to the increase. Census Bureau.

Census 83

Census Classified Government Cost 83