Census Data Quality Is Essential: Here’s Why


High quality census data is essential for producing accurate population statistics. Here’s what you need to know.

Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. According to the census, “ 55% of all company respondents could attribute more than 10% of their total sales to the email marketing channel, with 17% of respondents stating that email marketing attributed for over 30% ”.

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Why Marketers Should Care That 50% Of Millennials Read Buzzfeed

Marketing Insider Group

According to the US Census, millennials are the largest generation in the history of the […]. You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. The post Why Marketers Should Care That 50% Of Millennials Read Buzzfeed appeared first on Marketing Insider Group. Content Marketing

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5 Ways That Companies are Screwing Up Their eCommerce Growth

Marketing Insider Group

A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […]. The post 5 Ways That Companies are Screwing Up Their eCommerce Growth appeared first on Marketing Insider Group. Search Marketing

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Diversity and Inclusion: How to Build a Plural Environment in the Company


The first step we took was to structure a census to understand where we stood. Performing a census is a simple idea, but capable of promoting significant results. The diversity census form was sent to the team. Rock 2018 Diversity Census — employees’ sexual orientations.

Women are on the Front-Lines of the Pandemic. What Does this Mean for Their Careers?


Census Bureau. We’re trying to keep our heads above water. We’re trying to fight for everyone else’s life, but we also fight for our lives as well. Dr. Arabia Mollette, an emergency medicine physician. This is a preview of a post published on our Medium page. Read the full article.



The result of Paul’s informal census is that folks can’t wait to get back to F2F. [link].

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Customers Await Recharged Sellers


Census Bureau — thanks to the pervasiveness of the internet, mobile phones, and social media. The age-old fight to find new customers and retain existing ones is the biggest business challenge ahead for many companies this year. .

5 essential tips to clearly define your ideal target market

Tomorrow People

But other important sources may also include: Demographic censuses. Why targeting is a strategy in its own right. Segmentation and targeting often go hand in hand. However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process.

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(VIDEO) Small Business Technology Playbook: A Competitive Edge for Growth and Stability


Census Bureau, small businesses (headcount under 100) employ one third of the U.S. Today’s small companies have a new dimension to consider as they seek to grow and prosper. While a sound business model, a healthy target market, and adequate financing remain fundamental pillars of success, the technology investment decisions a small business makes now rank among its most critical. According to the U.S. workforce but comprise 98% of all employer firms.

New Features and Resources from Google Put a Spotlight on Local News


To better enable local news storytelling, Google also announced two new resources for journalists and publishers: Census Mapper – Part of what makes news local is the people and communities affected or involved in a story.

Five Ways to Change Your Sales Strategy After COVID


Census Bureau. Census Bureau. If your sales team hasn’t dealt with enough upheaval over the past 15 months, get ready for even more adjustments in the upcoming post-pandemic world. Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships.

How an AI Named MAYA Helped the Top Travel and Resort Company in Las Vegas Get Its D&I On

Atomic Reach

According to recent census data, in addition to being younger, visitors to Las Vegas were more diverse.

Report: 82% of Marketers Now Practicing Email Segmentation

KoMarketing Associates

Adestra and Econsultancy recently conducted the “2018 Email Marketing Industry Census” and discovered that 82 percent of marketers currently practice basic email segmentation. Marketers continue to turn to email marketing as a way to reach out to customers and prospects, and as they do so, basic segmentation is growing in popularity as a tactic.

Top 13 Reasons for Moving in 2021

V12 Data

Census Bureau, the average person in the United States moves residences more than 11 times in his or her lifetime. Americans move more frequently than people in almost every other place in the world. According to data from the U.S.

Does Design Have an Ageism Problem?


In 2019, 9,429 people participated in the Design Census, sharing their age, gender, salary, and more. From AIGA’s Design Census 2019. Reading Time: 4 minutes. “I I want to stress the importance of being young and technical. Young people are just smarter.”.

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Hiring After COVID-19: Post-Pandemic Trends to Watch


Source: US Census Bureau. The US economy is finally coming up for air. States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened.

Data Superpowers: Skew Correction


Census and VideoAmp’s own intab panel as ground truths. census and typical TV viewing behavior. Skew correction for customizable ground truths beyond the standard US census, cross-screen weights, and on-demand weights for custom time ranges and audiences are just a few of the groundbreaking developments we continue to work towards. At VideoAmp, we deal with a lot of complex topics, which is sort of par for the course working in adtech.

20+ eCommerce Industry Statistics in 7 Charts


Based on data sourced from the US Census and Statista, an estimated 20% of retail sales will be online this year compared with 7.6% Every year, more time-strapped consumers are lured by the convenience and low prices offered by online retailers.

Taking Action: Women’s History Month 2021


” ( US Census Bureau ) In 1907, International Women’s Day was established to commemorate the 50th anniversary of that protest. US Census Bureau ). US Census Bureau ). US Census Bureau ). US Census Bureau ).

5 Stock Photo Sites That Will Make Your Content More Inclusive & Diverse


Some stock photos are bad. Some stock photos are good. Most are bland, by design. But there’s also a weird subsection of stock imagery that emphasizes stereotypes. Given that the U.S.

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Email Marketing Still Effective But Evolving

KEO Marketing

The latest Email Marketing Industry Census (based on results gathered in January and February of this year) shows that email continues to be a leading channel for delivering return on investment. For channels measured based on ROI, the census found that email is at the top, tied with search engine optimization. As we have said here quite a few times recently, email continues to be an effective marketing channel for those who know how to use it well.

Smart Data: New Compact Consumer PLUS File!


Census Tracts and Block Groups. For your data needs, look no further than the Compact Consumer PLUS file. This data file offers you a comprehensive set of attributes to choose your target audience with enhanced coverage options to get your offer in the hands of prospects every time.

5 ways to use market research to drive your content

Integrated B2B

Research the census. The census seems dull and inaccessible on the surface, but it contains a vast well of information on industries and the economy that you can use effectively. For example, if you’re targeting small businesses, census data will show which industries have a large number of small businesses. Content can be the most effective resource in your marketing toolkit — especially if it’s based on research.

How to Secure Financing for Your Small Business


Census Bureau’s data graph for business applications shows a significant jump in 2020. Photo by Yan Krukov. The U.S Department of Labor’s JOLT January 2022 report reiterates that “The Great resignation” is not slowing down anytime soon, as almost 4.3

New Mover Marketing Solutions for Solar Energy Providers

V12 Data

Census data, almost 30 million people moved in 2020, and this trend seems to be continuing with 2021, marking the year for a massive influx of first-time home buyers. According to U.S.

Micro Data: Why Marketers Need It


Other, less-intrusive measures (like looking at census information and trade organization membership lists) can also highlight specific details for a targeted group of individuals. Data is any company’s greatest asset. Professionals in all departments, from R&D and production to sales and marketing, rely on information to make decisions that sustain and grow business.

Announcing the 2021 Adobe Experience Maker Awards Finalists


Census Bureau. At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences.

The Impact of Mover Marketing Strategies on Customer Acquisition and Retention in 2022

V12 Data

According to Census data, it is estimated that a person in the United States can expect to move 11.7 If you have ever moved to a new home – and chances are you have – you know that the move is a time when you are spending money.

Marketing Technology | Human Skills Become Even More Valuable in 2020


Census Bureau listed 250 separate jobs. Historically, whenever a large, technological leap is taken it’s met with a degree of resistance, sometimes in a way that makes us laugh.

100 Helpful Data Sources for Content Creation

Marketing Insider Group

Census Bureau – Free access to United States economic, demographic, and population data. Global Health Data Exchange – At GDHx you’ll find a comprehensive catalog of global health-related data in the form of surveys, censuses, statistics and more.

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Just Asking For a Friend: In-Culture Advertising


According to Census Bureau data, in 2017 a record 66.6 In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important. In the ever-evolving marketing world, it is crucial to keep pace with demographic change – and even better to stay ahead. Significant changes in the U.S. cultural landscape have made in-culture advertising imperative. million U.S.

College Admissions Officers Face New Challenges to Elevate Student Recruitment Programs


Census data and myriad consumer data like store visitors and credit card transaction data can help identify households with college-aged students and discretionary income.

Contextual 2.0: How Outbrain is Pioneering the Future of Digital Advertising


Census data, when tied to e-commerce feeds, can also help understand how people act as consumers in certain areas.

10 data experts explain why little data is the new big data


Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). 90% of the world’s total data has been created just within the past two years (source: IBM ). 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (BRITE/NYAMA).

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Senior Care Metrics That Matter: How to Choose the Most Lead Productive KPIs

SmartBug Media

Census Bureau. The number of seniors in the United States is expected to increase to 20 percent of the population by 2050, according to the U.S.

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Top 5 Tips of Market Research: How to Attract more Clients to Your Website?

Martech Advisor

These may include public data, labor statistics, census data, or other public documents. Having a website means putting in the work to attract more clients online and market research can help to increase your sales.

Future Marketing: Will Machines Take Over Half the Consumer Economy?

Customer Experience Matrix

Using Census data, classified each industry as B2B or B2C, and then split B2C between sectors that are already purchased through long-term relationships and those that will move to such relationships in the future. (I ‘Tis the season for predictions. I’m not going to plague you with any new ones right now, but did want to expand a bit on the long-term vision I’ve been talking about in speeches and described briefly last July as “robotech”.

1 in 12 Americans Moved Last Year. Are B2C Marketers Targeting Them?

V12 Data

million) moved last year, per the Census Bureau. Article originally appeared on Marketing Charts. The national mover rate has been on a fairly steady decline over the past 35-40 years to a record low, but even so, 8.4% of Americans (or about 27.1

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Announcing the 2021 Adobe Experience Maker Awards Finalists


Census Bureau. At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences.