Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. According to the census, “ 55% of all company respondents could attribute more than 10% of their total sales to the email marketing channel, with 17% of respondents stating that email marketing attributed for over 30% ”.

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Women are on the Front-Lines of the Pandemic. What Does this Mean for Their Careers?

Zoominfo

Census Bureau. We’re trying to keep our heads above water. We’re trying to fight for everyone else’s life, but we also fight for our lives as well. Dr. Arabia Mollette, an emergency medicine physician. This is a preview of a post published on our Medium page. Read the full article.

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Diversity and Inclusion: How to Build a Plural Environment in the Company

RockContent

The first step we took was to structure a census to understand where we stood. Performing a census is a simple idea, but capable of promoting significant results. The diversity census form was sent to the team. Rock 2018 Diversity Census — employees’ sexual orientations.

Why Marketers Should Care That 50% Of Millennials Read Buzzfeed

Marketing Insider Group

According to the US Census, millennials are the largest generation in the history of the […]. You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. The post Why Marketers Should Care That 50% Of Millennials Read Buzzfeed appeared first on Marketing Insider Group. Content Marketing

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5 Ways That Companies are Screwing Up Their eCommerce Growth

Marketing Insider Group

A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […]. The post 5 Ways That Companies are Screwing Up Their eCommerce Growth appeared first on Marketing Insider Group. Search Marketing

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No code app creators, startups, and the future of enterprise marketing

chiefmartech

Bubble recently published a No-Code Census 2020 , conducted with 741 participants in the no code community. The stat I found most interesting was the pie chart at the top of this post: 30% of “no coders” in the census worked at startups.

Customers Await Recharged Sellers

Zoominfo

Census Bureau — thanks to the pervasiveness of the internet, mobile phones, and social media. The age-old fight to find new customers and retain existing ones is the biggest business challenge ahead for many companies this year. .

HG Web Developer Jon Martin Masters the Malibu Triathlon

HG Data

This is thanks to the most comprehensive technographics in the industry, which index billions of unstructured documents each day to produce a detailed census of the technologies companies use to run their businesses. Back to Our Blog. Taylor Viens.

How Retailers Have Adapted During COVID-19 to Survive and Thrive

QuickPivot

Census Bureau. The COVID-19 pandemic has caused an unprecedented disruption to commerce and the retail industry. Retail sales dropped a record 16.4% in April according to the U.S. Thousands of stores have been temporarily closed since March, and it looks like some may never open again.

Five Ways to Change Your Sales Strategy After COVID

Zoominfo

Census Bureau. Census Bureau. If your sales team hasn’t dealt with enough upheaval over the past 15 months, get ready for even more adjustments in the upcoming post-pandemic world. Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships.

Hiring After COVID-19: Post-Pandemic Trends to Watch

Zoominfo

Source: US Census Bureau. The US economy is finally coming up for air. States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened.

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Report: 82% of Marketers Now Practicing Email Segmentation

KoMarketing Associates

Adestra and Econsultancy recently conducted the “2018 Email Marketing Industry Census” and discovered that 82 percent of marketers currently practice basic email segmentation. Marketers continue to turn to email marketing as a way to reach out to customers and prospects, and as they do so, basic segmentation is growing in popularity as a tactic.

Does Design Have an Ageism Problem?

Ceros

In 2019, 9,429 people participated in the Design Census, sharing their age, gender, salary, and more. From AIGA’s Design Census 2019. Reading Time: 4 minutes. “I I want to stress the importance of being young and technical. Young people are just smarter.”.

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Data Superpowers: Skew Correction

ConversionLogic

Census and VideoAmp’s own intab panel as ground truths. census and typical TV viewing behavior. Skew correction for customizable ground truths beyond the standard US census, cross-screen weights, and on-demand weights for custom time ranges and audiences are just a few of the groundbreaking developments we continue to work towards. At VideoAmp, we deal with a lot of complex topics, which is sort of par for the course working in adtech.

Taking Action: Women’s History Month 2021

Engagio

” ( US Census Bureau ) In 1907, International Women’s Day was established to commemorate the 50th anniversary of that protest. US Census Bureau ). US Census Bureau ). US Census Bureau ). US Census Bureau ).

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VP Customer Success Tracy York Honored With 40 Under 40 Award

HG Data

This is thanks to the most comprehensive technographics in the industry, which index billions of unstructured documents each day to produce a detailed census of the technologies companies use to run their businesses. Back to Our Blog. Taylor Viens.

5 Stock Photo Sites That Will Make Your Content More Inclusive & Diverse

Contently

Some stock photos are bad. Some stock photos are good. Most are bland, by design. But there’s also a weird subsection of stock imagery that emphasizes stereotypes. Given that the U.S.

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HG Insights Certifies Commitment to Security

HG Data

Back to Our Newsroom. Leading Go-To-Market intelligence provider successfully passes audit and reaffirms its commitment to security and regulatory compliance. SANTA BARBARA, Calif.–(

HG Insights Certifies Commitment to Security

HG Data

Leading Go-To-Market intelligence provider successfully passes audit and reaffirms its commitment to security and regulatory compliance. SANTA BARBARA, Calif.–(

College Admissions Officers Face New Challenges to Elevate Student Recruitment Programs

Semcasting

Census data and myriad consumer data like store visitors and credit card transaction data can help identify households with college-aged students and discretionary income.

Email Marketing Still Effective But Evolving

KEO Marketing

The latest Email Marketing Industry Census (based on results gathered in January and February of this year) shows that email continues to be a leading channel for delivering return on investment. For channels measured based on ROI, the census found that email is at the top, tied with search engine optimization. As we have said here quite a few times recently, email continues to be an effective marketing channel for those who know how to use it well.

ClickZ Conference Coverage: 3 Examples of Big Data in Action

Oracle

When comparing it to the US Census voting data, they were able to discern that people who listen to jazz music tend to vote Democrat. We marketers know that Big Data is a big deal. People today are more interested in documenting events than actually experiencing them, only adding to the ever-growing catalogue of online data. But what’s the use case? How do we actually take the data that we capture and put it into action?

Smart Data: New Compact Consumer PLUS File!

AccuData

Census Tracts and Block Groups. For your data needs, look no further than the Compact Consumer PLUS file. This data file offers you a comprehensive set of attributes to choose your target audience with enhanced coverage options to get your offer in the hands of prospects every time.

HG Insights & CEO Elizabeth Cholawsky Receive Individual Honors in the 19th Annual American Business Awards®

HG Data

Our customers achieve unprecedented results in their marketing and sales programs thanks to the most comprehensive technographics in the industry, which index billions of unstructured documents each day to produce a detailed census of the technologies companies use to run their businesses.

100 Helpful Data Sources for Content Creation

Marketing Insider Group

Census Bureau – Free access to United States economic, demographic, and population data. Global Health Data Exchange – At GDHx you’ll find a comprehensive catalog of global health-related data in the form of surveys, censuses, statistics and more.

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VP Customer Success Tracy York Honored With 40 Under 40 Award

HG Data

This is thanks to the most comprehensive technographics in the industry, which index billions of unstructured documents each day to produce a detailed census of the technologies companies use to run their businesses. Back to Our Blog. Taylor Viens.

5 ways to use market research to drive your content

Integrated B2B

Research the census. The census seems dull and inaccessible on the surface, but it contains a vast well of information on industries and the economy that you can use effectively. For example, if you’re targeting small businesses, census data will show which industries have a large number of small businesses. Content can be the most effective resource in your marketing toolkit — especially if it’s based on research.

Take Your Questions To The ‘Targeting’ Twitter Chat

Oracle

But according to the Econsultancy Email Marketing Industry Census of 2013 , less than a quarter of marketers are actually using advanced segmentation for their email campaigns. “ by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua.

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Micro Data: Why Marketers Need It

Biznology

Other, less-intrusive measures (like looking at census information and trade organization membership lists) can also highlight specific details for a targeted group of individuals. Data is any company’s greatest asset. Professionals in all departments, from R&D and production to sales and marketing, rely on information to make decisions that sustain and grow business.

Announcing the 2021 Adobe Experience Maker Awards Finalists

Marketo

Census Bureau. At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences.

Accountable Culture and the Future of Work

Biznology

Census Bureau.” “To achieve the desired culture, everyone must have a clear, consistent, common understanding of it — and everyone must work together in a deliberate and coordinated effort to cultivate it…Everyone shares accountability for achieving the desired culture.”

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Top 5 Tips of Market Research: How to Attract more Clients to Your Website?

Martech Advisor

These may include public data, labor statistics, census data, or other public documents. Having a website means putting in the work to attract more clients online and market research can help to increase your sales.

A Mutually Supportive Approach To Mental Health

HG Data

Our customers achieve unprecedented results in their marketing and sales programs thanks to the most comprehensive technographics in the industry, which index billions of unstructured documents each day to produce a detailed census of the technologies companies use to run their businesses.

34 Millennial Stats That Marketers Need to Know

Hubspot

Census ). As a millennial, I grew up in a constantly changing era. While I'm young enough to understand the latest technology, I grew up in a time where you needed a real encyclopedia to do your homework -- rather than Wikipedia. Millennials are wedged between two very different generations.

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10 data experts explain why little data is the new big data

Biznology

Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). 90% of the world’s total data has been created just within the past two years (source: IBM ). 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (BRITE/NYAMA).

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Future Marketing: Will Machines Take Over Half the Consumer Economy?

Customer Experience Matrix

Using Census data, classified each industry as B2B or B2C, and then split B2C between sectors that are already purchased through long-term relationships and those that will move to such relationships in the future. (I ‘Tis the season for predictions. I’m not going to plague you with any new ones right now, but did want to expand a bit on the long-term vision I’ve been talking about in speeches and described briefly last July as “robotech”.

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Demographic Segmentation: What Is It & How Can You Use It?

Unbounce

You’ll often see them in a census or a survey. Andi has 1.5 children, owns a condo, and spoils her Yorkshire Terrier, Boo-Boo. A stock image of a woman holding her Yorkie grins at you from above this user persona description.