Census Data Quality Is Essential: Here’s Why


High quality census data is essential for producing accurate population statistics. Here’s what you need to know.

Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. According to the census, “ 55% of all company respondents could attribute more than 10% of their total sales to the email marketing channel, with 17% of respondents stating that email marketing attributed for over 30% ”.

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Why Marketers Should Care That 50% Of Millennials Read Buzzfeed

Marketing Insider Group

According to the US Census, millennials are the largest generation in the history of the […]. You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. The post Why Marketers Should Care That 50% Of Millennials Read Buzzfeed appeared first on Marketing Insider Group. Content Marketing

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5 Ways That Companies are Screwing Up Their eCommerce Growth

Marketing Insider Group

A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […]. The post 5 Ways That Companies are Screwing Up Their eCommerce Growth appeared first on Marketing Insider Group. Search Marketing

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Diversity and Inclusion: How to Build a Plural Environment in the Company


The first step we took was to structure a census to understand where we stood. Performing a census is a simple idea, but capable of promoting significant results. The diversity census form was sent to the team. Rock 2018 Diversity Census — employees’ sexual orientations.

Women are on the Front-Lines of the Pandemic. What Does this Mean for Their Careers?


Census Bureau. We’re trying to keep our heads above water. We’re trying to fight for everyone else’s life, but we also fight for our lives as well. Dr. Arabia Mollette, an emergency medicine physician. This is a preview of a post published on our Medium page. Read the full article.



The result of Paul’s informal census is that folks can’t wait to get back to F2F. [link].

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Customers Await Recharged Sellers


Census Bureau — thanks to the pervasiveness of the internet, mobile phones, and social media. The age-old fight to find new customers and retain existing ones is the biggest business challenge ahead for many companies this year. .

New Features and Resources from Google Put a Spotlight on Local News


To better enable local news storytelling, Google also announced two new resources for journalists and publishers: Census Mapper – Part of what makes news local is the people and communities affected or involved in a story.

5 essential tips to clearly define your ideal target market

Tomorrow People

But other important sources may also include: Demographic censuses. Why targeting is a strategy in its own right. Segmentation and targeting often go hand in hand. However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process.

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Top 13 Reasons for Moving in 2021

V12 Data

Census Bureau, the average person in the United States moves residences more than 11 times in his or her lifetime. Americans move more frequently than people in almost every other place in the world. According to data from the U.S.

Five Ways to Change Your Sales Strategy After COVID


Census Bureau. Census Bureau. If your sales team hasn’t dealt with enough upheaval over the past 15 months, get ready for even more adjustments in the upcoming post-pandemic world. Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships.

Hiring After COVID-19: Post-Pandemic Trends to Watch


Source: US Census Bureau. The US economy is finally coming up for air. States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened.

Does Design Have an Ageism Problem?


In 2019, 9,429 people participated in the Design Census, sharing their age, gender, salary, and more. From AIGA’s Design Census 2019. Reading Time: 4 minutes. “I I want to stress the importance of being young and technical. Young people are just smarter.”.

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20+ eCommerce Industry Statistics in 7 Charts


Based on data sourced from the US Census and Statista, an estimated 20% of retail sales will be online this year compared with 7.6% Every year, more time-strapped consumers are lured by the convenience and low prices offered by online retailers.

Report: 82% of Marketers Now Practicing Email Segmentation

KoMarketing Associates

Adestra and Econsultancy recently conducted the “2018 Email Marketing Industry Census” and discovered that 82 percent of marketers currently practice basic email segmentation. Marketers continue to turn to email marketing as a way to reach out to customers and prospects, and as they do so, basic segmentation is growing in popularity as a tactic.

Data Superpowers: Skew Correction


Census and VideoAmp’s own intab panel as ground truths. census and typical TV viewing behavior. Skew correction for customizable ground truths beyond the standard US census, cross-screen weights, and on-demand weights for custom time ranges and audiences are just a few of the groundbreaking developments we continue to work towards. At VideoAmp, we deal with a lot of complex topics, which is sort of par for the course working in adtech.

Taking Action: Women’s History Month 2021


” ( US Census Bureau ) In 1907, International Women’s Day was established to commemorate the 50th anniversary of that protest. US Census Bureau ). US Census Bureau ). US Census Bureau ). US Census Bureau ).

5 Stock Photo Sites That Will Make Your Content More Inclusive & Diverse


Some stock photos are bad. Some stock photos are good. Most are bland, by design. But there’s also a weird subsection of stock imagery that emphasizes stereotypes. Given that the U.S.

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The Impact of Mover Marketing Strategies on Customer Acquisition and Retention in 2022

V12 Data

According to Census data, it is estimated that a person in the United States can expect to move 11.7 If you have ever moved to a new home – and chances are you have – you know that the move is a time when you are spending money.

Email Marketing Still Effective But Evolving

KEO Marketing

The latest Email Marketing Industry Census (based on results gathered in January and February of this year) shows that email continues to be a leading channel for delivering return on investment. For channels measured based on ROI, the census found that email is at the top, tied with search engine optimization. As we have said here quite a few times recently, email continues to be an effective marketing channel for those who know how to use it well.

New Mover Marketing Solutions for Solar Energy Providers

V12 Data

Census data, almost 30 million people moved in 2020, and this trend seems to be continuing with 2021, marking the year for a massive influx of first-time home buyers. According to U.S.

Smart Data: New Compact Consumer PLUS File!


Census Tracts and Block Groups. For your data needs, look no further than the Compact Consumer PLUS file. This data file offers you a comprehensive set of attributes to choose your target audience with enhanced coverage options to get your offer in the hands of prospects every time.

5 ways to use market research to drive your content

Integrated B2B

Research the census. The census seems dull and inaccessible on the surface, but it contains a vast well of information on industries and the economy that you can use effectively. For example, if you’re targeting small businesses, census data will show which industries have a large number of small businesses. Content can be the most effective resource in your marketing toolkit — especially if it’s based on research.

Announcing the 2021 Adobe Experience Maker Awards Finalists


Census Bureau. At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences.

Micro Data: Why Marketers Need It


Other, less-intrusive measures (like looking at census information and trade organization membership lists) can also highlight specific details for a targeted group of individuals. Data is any company’s greatest asset. Professionals in all departments, from R&D and production to sales and marketing, rely on information to make decisions that sustain and grow business.

100 Helpful Data Sources for Content Creation

Marketing Insider Group

Census Bureau – Free access to United States economic, demographic, and population data. Global Health Data Exchange – At GDHx you’ll find a comprehensive catalog of global health-related data in the form of surveys, censuses, statistics and more.

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College Admissions Officers Face New Challenges to Elevate Student Recruitment Programs


Census data and myriad consumer data like store visitors and credit card transaction data can help identify households with college-aged students and discretionary income.

Marketing Technology | Human Skills Become Even More Valuable in 2020


Census Bureau listed 250 separate jobs. Historically, whenever a large, technological leap is taken it’s met with a degree of resistance, sometimes in a way that makes us laugh.

Top Moving Trends by State

V12 Data

It was the largest numeric decline of any state in the country, according to Census Bureau estimates. Approximately 31 Million people move in America every year, spending approximately $11,000 for products and services during the move.

Top 5 Tips of Market Research: How to Attract more Clients to Your Website?

Martech Advisor

These may include public data, labor statistics, census data, or other public documents. Having a website means putting in the work to attract more clients online and market research can help to increase your sales.

10 data experts explain why little data is the new big data


Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). 90% of the world’s total data has been created just within the past two years (source: IBM ). 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (BRITE/NYAMA).

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Announcing the 2021 Adobe Experience Maker Awards Finalists


Census Bureau. At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences.

Accountable Culture and the Future of Work


Census Bureau.” “To achieve the desired culture, everyone must have a clear, consistent, common understanding of it — and everyone must work together in a deliberate and coordinated effort to cultivate it…Everyone shares accountability for achieving the desired culture.”

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Future Marketing: Will Machines Take Over Half the Consumer Economy?

Customer Experience Matrix

Using Census data, classified each industry as B2B or B2C, and then split B2C between sectors that are already purchased through long-term relationships and those that will move to such relationships in the future. (I ‘Tis the season for predictions. I’m not going to plague you with any new ones right now, but did want to expand a bit on the long-term vision I’ve been talking about in speeches and described briefly last July as “robotech”.

9 Tools for Better Market Research


Census Website. Census website is the go-to resource for key data about market conditions, buyer behavior, and the general economic pulse of the U.S. With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. Uncovering key insights into your ideal buyer and your customers can be the difference between growing your business or steering a sinking ship. But where do you start with your research process?

Use the Science of Emotion to Write Better Headlines


Census Bureau show that while all age demographics will see population gains between now and 2060, the majority increase will happen among residents age 65 and older. POLITICO recently ran a headline on its website titled, “The fury of Ben Carson.” ” In a news cycle that has been consumed with sensational stories about politicians of all stripes, it normally wouldn’t be noteworthy. At just five words, the headline’s not even a complete sentence.

How to Start an LLC: A Comprehensive Guide for Freelancers


Census Bureau data shows that the total number of business applications reached an all-time high of nearly 900,000 in the last quarter of 2019, with California contributing in large part to the increase. Census Bureau.

Demographic Segmentation: What Is It & How Can You Use It?


You’ll often see them in a census or a survey. Andi has 1.5 children, owns a condo, and spoils her Yorkshire Terrier, Boo-Boo. A stock image of a woman holding her Yorkie grins at you from above this user persona description.

Senior Care Metrics That Matter: How to Choose the Most Lead Productive KPIs

SmartBug Media

Census Bureau. The number of seniors in the United States is expected to increase to 20 percent of the population by 2050, according to the U.S.

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