Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry.

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Why Marketers Should Care That 50% Of Millennials Read Buzzfeed

Marketing Insider Group

According to the US Census, millennials are the largest generation in the history of the […]. You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. The post Why Marketers Should Care That 50% Of Millennials Read Buzzfeed appeared first on Marketing Insider Group. Content Marketing

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5 Ways That Companies are Screwing Up Their eCommerce Growth

Marketing Insider Group

A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […]. The post 5 Ways That Companies are Screwing Up Their eCommerce Growth appeared first on Marketing Insider Group. Search Marketing

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Report: 82% of Marketers Now Practicing Email Segmentation

KoMarketing Associates

Adestra and Econsultancy recently conducted the “2018 Email Marketing Industry Census” and discovered that 82 percent of marketers currently practice basic email segmentation. Marketers continue to turn to email marketing as a way to reach out to customers and prospects, and as they do so, basic segmentation is growing in popularity as a tactic.

Email Marketing Still Effective But Evolving

KEO Marketing

The latest Email Marketing Industry Census (based on results gathered in January and February of this year) shows that email continues to be a leading channel for delivering return on investment.

How to Speak the Same Language as Your Marketing Audience


Outfits like Nielsen, credit-reporting companies, and even the US Census Bureau can be good starting points for market research and demographic data. Who are you writing for?

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam


For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. Can you believe it?

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Future Marketing: Will Machines Take Over Half the Consumer Economy?

Customer Experience Matrix

Using Census data, classified each industry as B2B or B2C, and then split B2C between sectors that are already purchased through long-term relationships and those that will move to such relationships in the future. (I ‘Tis the season for predictions.

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35 Marketing Automation Stats to Make You Look Smart


This graph from Adestra and eConsultancy’s 2016 Email Marketing Industry Census shows that having marketing automation capabilities is one of the most important attributes companies want from their email service providers. What do marketers love even more than new tools? Even more than reports, or new technology? And … maybe even more than results? Stats. Statistics are the first thing we mention in our presentations and our articles. They’re what we cite to justify our budgets.

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ClickZ Conference Coverage: 3 Examples of Big Data in Action

Modern Marketing

When comparing it to the US Census voting data, they were able to discern that people who listen to jazz music tend to vote Democrat. We marketers know that Big Data is a big deal.

Use the Science of Emotion to Write Better Headlines


Census Bureau show that while all age demographics will see population gains between now and 2060, the majority increase will happen among residents age 65 and older. POLITICO recently ran a headline on its website titled, “The fury of Ben Carson.”

How to Create Genuine Experiences in Your Online Marketing Campaigns

KoMarketing Associates

While the world has no shortage of idiots, the average internet user is middle class and many have an advanced education: the 2011 census showed that almost 90% of all households in the United States that had bachelors degrees had internet access. Users online are smart.

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The 10 Best Subreddits for Marketers


The thread includes three charts that show the average Google user’s fears about dying are very different than the risks reported in census data and stories in the media. What’s the first thing that comes to mind when you think of Reddit?

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10 data experts explain why little data is the new big data


Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ).

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Truth Is Better Than Fiction: Why Marketers Need to Lean into Authenticity


Primary sources are the raw things, the original accounts, like diaries, direct quotes, and census data. Authenticity. It’s a big word with bigger implications. To be authentic means to be true. With your story. To your audience. To yourself. Authenticity in marketing means honesty. Transparency. Disclosing. Telling the truth. Here’s a truth about me. I can’t lie. Not at work, not in my writing, and not personally. Even stretching the truth makes me squirm.

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Credible or not? 5 questions to evaluate research sources


Census , for example, is only conducted once every 10 years. Scanning through my newsfeed recently, a headline caught my eye. It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. But… not so fast.

Take Your Questions To The ‘Targeting’ Twitter Chat

Modern Marketing

But according to the Econsultancy Email Marketing Industry Census of 2013 , less than a quarter of marketers are actually using advanced segmentation for their email campaigns. “ by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua.

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14 Tools & Resources for Conducting Market Research


census data. Business Dynamics Statistics takes census data and allows you see economic data on job creation, startups and shutdowns, business openings, expansions, and closures. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

The Definition of Market Research in 100 Words or Less


This includes competitor websites, social media business pages, trade magazines, market reports, and even census data published by the government. In some circles, market research is a catch-all term for asking the industry what it wants. "Do Do we know what the demand is for this product?

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How to Conduct Market Research on a Tight Budget


The Census Bureau : This site gives you access to census data. The Census Bureau''s Quick Facts : This site gives quick facts about people, businesses, and geography. You can learn a lot from product failures.

How to Find Accurate and Compelling Data


Census Bureau or the Department of Labor. Census Bureau : Demographics, geographic information, and education for U.S.

Six Ways Infographics Changed the Course of Human History


Based on data from the 1860 census, the map depicted slave populations in each of Virginia’s counties, one of the first to represent population with shading – the darker the county was shaded on the map, the more slaves were held there. Guest post by Payman Taei.

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Free Data as in Free Beer

Customer Experience Matrix

The only exhibitor that did catch my eye was Data-Planet , which aggregates data on many topics (think census, economic time series, stocks, weather, etc.) I found myself wandering the aisles at the American Library Association national conference over the weekend. Plenty of publishers, library management systems and book shelf builders, none of which are particularly relevant to this blog (although there was at least one “loyalty” system for library patrons).

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Holiday Spending Delivers Q4 Gifts to E-commerce Sellers


Census Bureau reports that 3rd quarter sales exceeded $48 billion dollars. Image by Getty Images via @daylife. The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers.

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Census department figures. Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well.

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Big Data: 70 Amazing Free Data Sources You Should Know for 2018

Altitude Branding

Census Bureau : The website is about the government-informed statistics on the lives of US citizens including population, economy, education, geography, and more. Every great data visualization starts with good and clean data.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Census Bureau , nearly 17 percent of the U.S. Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design.

Swyft Offers Low-Cost Interaction Management Software as a Service

Customer Experience Matrix

I haven’t done a proper census but doubt there are five hundred implementations among all vendors combined. Summary: Swyft offers a Software-as-a-Service real-time interaction manager. It costs less than traditional versions of those products but has similar features.

Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

During his research documenting working-class life, Booth developed the idea of “classifying neighborhoods” to create a social index based on 1891 census data. census data and serve to categorize consumers into 66 distinct types. What does your address say about you?

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing


US Census Data , available for free, can be a valuable resource for understanding the composition of populations on a very targeted local level. Photo credit: Wikipedia.

How Millennial Buyers are Changing B2B Marketing

B2B Marketing Directions

In 2015, the US Census Bureau estimated that millennials outnumbered baby boomers and have become the largest generational cohort in the US population.

How Small Businesses Practice Marketing

B2B Marketing Directions

million business firms in the US, according to the US Census Bureau. The overwhelming majority of business organizations in the United States are small companies. In 2013, there were about 5.78 Only about 18.600 of these businesses had more than 500 employees, and about 5.67

7 Tech Trends in Email for Marketers

Modern B2B Marketing

In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came close at 72% and social media at 44%.

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Does Your Company Have a Social Selling Strategy?

Sales Intelligence View

Based on the US Census from 2007 that’s millions of establishments that are leveraging social media. Tweet Social Media has become a staple to many companies. Recent research indicates that 80% of companies with at least 100 employees will use social media marketing this year.

Millennials Want to Identify with Brands and Their Content

Modern Marketing

Census Bureau , there are approximately 75.4 Millennials are officially America’s largest generation. According to recently released population estimates from the U.S. million Millennials, or citizens 18-34 years of age, in the United States as of 2015.

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50 of the Most Dependable Web Resources for University Students |

Buzz Marketing for Technology

Census Bureau - The American FactFinder from the U.S. Census Bureau is an incredibly useful tool--particularly if you are looking for population, housing, economic, and geographic data.

Proof that Great Content ROI Is Possible for Your Company

Content Standard

Through a platform offering an all-in-one census of content, an appointed manager or management team can track unused content and make sure it gets published at the right time and promoted to the right audience. The ABCs of sales is Always Be Closing.

B2B Marketing to Millennials

KEO Marketing

Census Bureau. Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. Millennials, whom we define as those ages 18-34, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69).

5 Steps for a Multicultural Marketing Campaign That Thrives

Heinz Marketing

According to the US Census Bureau, a multicultural consumer is someone who identifies as Hispanic, African American, Asian, Native American, or as two or more races. By Lauren Dichter , Marketing Coordinator for Heinz Marketing. Multicultural marketing. Diversity marketing. Ethnic marketing. International marketing. Global marketing. Diaspora marketing. What do all these phrases have in common? Well, for the most part, they can all be boiled down to a single concept.

Datacenter virtualization only at 16%

The ROI Guy

At Gartner’s IT Symposium in Orlando this week, Gartner released the latest census on datacenter virtualization. According to Tom Bittman, vice president and distinguished analyst at Gartner, only 16 percent of workloads are running in virtual machines today, but this is expected to rise to around 50 percent of x86 architecture server workloads by the end of 2012.

How Can Publishers Reach and Engage Millennials?


Census Bureau estimates that they are the largest demographic group in history. Once a minority in the ‘real world’ population, millennials are the global economy’s new powerhouse. Researchers at Barkley calculate that millennials control $200 billion of direct purchasing power , and the U.S.

10 Best Practices for Mobile-Friendly Emails

Marketing Action

According to Econsultancy’s 2015 Email Marketing Census report, only 61% of marketers in the UK optimize their emails for mobile devices. Have you heard? It’s official: More emails are opened on mobile devices than on desktops.

The Right Technographics for B2B Technology Marketers

HG Data

Why You Need Technographics. If your sales and marketing teams are reaching out to prospective buyers, being relevant is an essential component of gaining interest.