Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. According to the census, “ 55% of all company respondents could attribute more than 10% of their total sales to the email marketing channel, with 17% of respondents stating that email marketing attributed for over 30% ”.

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Why Marketers Should Care That 50% Of Millennials Read Buzzfeed

Marketing Insider Group

According to the US Census, millennials are the largest generation in the history of the […]. You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. The post Why Marketers Should Care That 50% Of Millennials Read Buzzfeed appeared first on Marketing Insider Group. Content Marketing

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5 Ways That Companies are Screwing Up Their eCommerce Growth

Marketing Insider Group

A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […]. The post 5 Ways That Companies are Screwing Up Their eCommerce Growth appeared first on Marketing Insider Group. Search Marketing

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Diversity and Inclusion: How to Build a Plural Environment in the Company


The first step we took was to structure a census to understand where we stood. Performing a census is a simple idea, but capable of promoting significant results. The diversity census form was sent to the team. Rock 2018 Diversity Census — employees’ sexual orientations.

Women are on the Front-Lines of the Pandemic. What Does this Mean for Their Careers?


Census Bureau. We’re trying to keep our heads above water. We’re trying to fight for everyone else’s life, but we also fight for our lives as well. Dr. Arabia Mollette, an emergency medicine physician. This is a preview of a post published on our Medium page. Read the full article.

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No code app creators, startups, and the future of enterprise marketing


Bubble recently published a No-Code Census 2020 , conducted with 741 participants in the no code community. The stat I found most interesting was the pie chart at the top of this post: 30% of “no coders” in the census worked at startups.

How Retailers Have Adapted During COVID-19 to Survive and Thrive


Census Bureau. The COVID-19 pandemic has caused an unprecedented disruption to commerce and the retail industry. Retail sales dropped a record 16.4% in April according to the U.S. Thousands of stores have been temporarily closed since March, and it looks like some may never open again.

Customers Await Recharged Sellers


Census Bureau — thanks to the pervasiveness of the internet, mobile phones, and social media. The age-old fight to find new customers and retain existing ones is the biggest business challenge ahead for many companies this year. .

Report: 82% of Marketers Now Practicing Email Segmentation

KoMarketing Associates

Adestra and Econsultancy recently conducted the “2018 Email Marketing Industry Census” and discovered that 82 percent of marketers currently practice basic email segmentation. Marketers continue to turn to email marketing as a way to reach out to customers and prospects, and as they do so, basic segmentation is growing in popularity as a tactic.

Does Design Have an Ageism Problem?


In 2019, 9,429 people participated in the Design Census, sharing their age, gender, salary, and more. From AIGA’s Design Census 2019. Reading Time: 4 minutes. “I I want to stress the importance of being young and technical. Young people are just smarter.”.

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Taking Action: Women’s History Month 2021


” ( US Census Bureau ) In 1907, International Women’s Day was established to commemorate the 50th anniversary of that protest. US Census Bureau ). US Census Bureau ). US Census Bureau ). US Census Bureau ).

Data Superpowers: Skew Correction


Census and VideoAmp’s own intab panel as ground truths. census and typical TV viewing behavior. Skew correction for customizable ground truths beyond the standard US census, cross-screen weights, and on-demand weights for custom time ranges and audiences are just a few of the groundbreaking developments we continue to work towards. At VideoAmp, we deal with a lot of complex topics, which is sort of par for the course working in adtech.

5 Stock Photo Sites That Will Make Your Content More Inclusive & Diverse


Some stock photos are bad. Some stock photos are good. Most are bland, by design. But there’s also a weird subsection of stock imagery that emphasizes stereotypes. Given that the U.S.

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ClickZ Conference Coverage: 3 Examples of Big Data in Action


When comparing it to the US Census voting data, they were able to discern that people who listen to jazz music tend to vote Democrat. We marketers know that Big Data is a big deal. People today are more interested in documenting events than actually experiencing them, only adding to the ever-growing catalogue of online data. But what’s the use case? How do we actually take the data that we capture and put it into action?

Smart Data: New Compact Consumer PLUS File!


Census Tracts and Block Groups. For your data needs, look no further than the Compact Consumer PLUS file. This data file offers you a comprehensive set of attributes to choose your target audience with enhanced coverage options to get your offer in the hands of prospects every time.

Email Marketing Still Effective But Evolving

KEO Marketing

The latest Email Marketing Industry Census (based on results gathered in January and February of this year) shows that email continues to be a leading channel for delivering return on investment. For channels measured based on ROI, the census found that email is at the top, tied with search engine optimization. As we have said here quite a few times recently, email continues to be an effective marketing channel for those who know how to use it well.

Take Your Questions To The ‘Targeting’ Twitter Chat


But according to the Econsultancy Email Marketing Industry Census of 2013 , less than a quarter of marketers are actually using advanced segmentation for their email campaigns. “ by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua.

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How to Choose the Most Link-Worthy Data Source for Your Content


Census , colleges and universities , the WHO , and the TSA. The data was free from the US Census, but in order to make any sense of it, our researchers had to use QGIS, Python, text-mining, and phrasemachine (a text analysis API) just to narrow it down to what we were looking for.

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How to Choose the Most Link-Worthy Data Source for Your Content


Census , colleges and universities , the WHO , and the TSA. The data was free from the US Census, but in order to make any sense of it, our researchers had to use QGIS, Python, text-mining, and phrasemachine (a text analysis API) just to narrow it down to what we were looking for.

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5 ways to use market research to drive your content

Integrated B2B

Research the census. The census seems dull and inaccessible on the surface, but it contains a vast well of information on industries and the economy that you can use effectively. For example, if you’re targeting small businesses, census data will show which industries have a large number of small businesses. Content can be the most effective resource in your marketing toolkit — especially if it’s based on research.

Micro Data: Why Marketers Need It


Other, less-intrusive measures (like looking at census information and trade organization membership lists) can also highlight specific details for a targeted group of individuals. Data is any company’s greatest asset. Professionals in all departments, from R&D and production to sales and marketing, rely on information to make decisions that sustain and grow business.

Content strategy process: How to Make Your Content Strategy Process Easier And More Effective

B2B Digital Marketer

The US Census Bureau said, in the third quarter of 2020, there was a 77.4% The content strategy process goes along with the spike in content and the spike in the ability to capture that content. Data is becoming easier to discover.

Senior Care Metrics That Matter: How to Choose the Most Lead Productive KPIs

SmartBug Media

Census Bureau. The number of seniors in the United States is expected to increase to 20 percent of the population by 2050, according to the U.S.

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Just Asking For a Friend: In-Culture Advertising


According to Census Bureau data, in 2017 a record 66.6 In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important. In the ever-evolving marketing world, it is crucial to keep pace with demographic change – and even better to stay ahead. Significant changes in the U.S. cultural landscape have made in-culture advertising imperative. million U.S.

Marketing Technology | Human Skills Become Even More Valuable in 2020


Census Bureau listed 250 separate jobs. Historically, whenever a large, technological leap is taken it’s met with a degree of resistance, sometimes in a way that makes us laugh.

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Top 5 Tips of Market Research: How to Attract more Clients to Your Website?

Martech Advisor

These may include public data, labor statistics, census data, or other public documents. Having a website means putting in the work to attract more clients online and market research can help to increase your sales.

34 Millennial Stats That Marketers Need to Know


Census ). As a millennial, I grew up in a constantly changing era. While I'm young enough to understand the latest technology, I grew up in a time where you needed a real encyclopedia to do your homework -- rather than Wikipedia. Millennials are wedged between two very different generations.

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9 Tools for Better Market Research


Census Website. Census website is the go-to resource for key data about market conditions, buyer behavior, and the general economic pulse of the U.S. With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. Uncovering key insights into your ideal buyer and your customers can be the difference between growing your business or steering a sinking ship. But where do you start with your research process?

10 data experts explain why little data is the new big data


Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). 90% of the world’s total data has been created just within the past two years (source: IBM ). 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (BRITE/NYAMA).

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How to Start an LLC: A Comprehensive Guide for Freelancers


Census Bureau data shows that the total number of business applications reached an all-time high of nearly 900,000 in the last quarter of 2019, with California contributing in large part to the increase. Census Bureau.

Future Marketing: Will Machines Take Over Half the Consumer Economy?

Customer Experience Matrix

Using Census data, classified each industry as B2B or B2C, and then split B2C between sectors that are already purchased through long-term relationships and those that will move to such relationships in the future. (I ‘Tis the season for predictions. I’m not going to plague you with any new ones right now, but did want to expand a bit on the long-term vision I’ve been talking about in speeches and described briefly last July as “robotech”.

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choozlechat: Benefits of website accessibility with TruAbilities


According to the 2010 Census, one in five people in the United States have a disability and collectively represent roughly $175 Billion in yearly purchasing power. When it comes to accessibility, most think about the Americans with Disabilities Act (ADA).

There Are 100 Million Millennials - Are You Ready?

Higher Logic

Here’s an excerpt: When you look at the most recent population projections from the Census Bureau, it gets even more interesting. Generations expert (and my co-author and partner) Jamie Notter recently posted this extensive article detailing some numbers research he has been doing around exactly how many Millennials there are. It’s important stuff, so I’m going to interrupt my regular column to point you to it.

How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]


Census Bureau were accurately reflected in our study as well. Posted by OeuyownK As a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic.

Use the Science of Emotion to Write Better Headlines


Census Bureau show that while all age demographics will see population gains between now and 2060, the majority increase will happen among residents age 65 and older. POLITICO recently ran a headline on its website titled, “The fury of Ben Carson.” ” In a news cycle that has been consumed with sensational stories about politicians of all stripes, it normally wouldn’t be noteworthy. At just five words, the headline’s not even a complete sentence.

How Old Is “Too Old” for Research Citations in B2B Content?


Census happens every 10 years. Content audits are popular with our clients. Often, they’re a starting block for a refresh strategy that extracts the most value from existing content while identifying gaps to address in a go-forward plan. We determine some audit criteria based on client needs and goals, but we also use a set of standard criteria for reviewing age, quality, buyer stage and other basic information.

Credible or not? 5 questions to evaluate research sources


Census , for example, is only conducted once every 10 years. Scanning through my newsfeed recently, a headline caught my eye. It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. But… not so fast. Although the post was published just a couple of days earlier, the data supporting the author’s argument was outdated by years.