Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry.

Why Marketers Should Care That 50% Of Millennials Read Buzzfeed

Marketing Insider Group

According to the US Census, millennials are the largest generation in the history of the […]. You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. The post Why Marketers Should Care That 50% Of Millennials Read Buzzfeed appeared first on Marketing Insider Group. Content Marketing

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5 Ways That Companies are Screwing Up Their eCommerce Growth

Marketing Insider Group

A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […]. The post 5 Ways That Companies are Screwing Up Their eCommerce Growth appeared first on Marketing Insider Group. Search Marketing

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How Retailers Have Adapted During COVID-19 to Survive and Thrive

QuickPivot

Census Bureau. The COVID-19 pandemic has caused an unprecedented disruption to commerce and the retail industry. Retail sales dropped a record 16.4% in April according to the U.S. Thousands of stores have been temporarily closed since March, and it looks like some may never open again.

Report: 82% of Marketers Now Practicing Email Segmentation

KoMarketing Associates

Adestra and Econsultancy recently conducted the “2018 Email Marketing Industry Census” and discovered that 82 percent of marketers currently practice basic email segmentation. Marketers continue to turn to email marketing as a way to reach out to customers and prospects, and as they do so, basic segmentation is growing in popularity as a tactic.

Women are on the Front-Lines of the Pandemic. What Does this Mean for Their Careers?

Zoominfo

Census Bureau. We’re trying to keep our heads above water. We’re trying to fight for everyone else’s life, but we also fight for our lives as well. Dr. Arabia Mollette, an emergency medicine physician. This is a preview of a post published on our Medium page. Read the full article.

Smart Data: New Compact Consumer PLUS File!

AccuData

Census Tracts and Block Groups. For your data needs, look no further than the Compact Consumer PLUS file. This data file offers you a comprehensive set of attributes to choose your target audience with enhanced coverage options to get your offer in the hands of prospects every time.

5 Stock Photo Sites That Will Make Your Content More Inclusive & Diverse

Contently

Some stock photos are bad. Some stock photos are good. Most are bland, by design. But there’s also a weird subsection of stock imagery that emphasizes stereotypes. Given that the U.S.

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Email Marketing Still Effective But Evolving

KEO Marketing

The latest Email Marketing Industry Census (based on results gathered in January and February of this year) shows that email continues to be a leading channel for delivering return on investment.

Micro Data: Why Marketers Need It

Biznology

Other, less-intrusive measures (like looking at census information and trade organization membership lists) can also highlight specific details for a targeted group of individuals. Data is any company’s greatest asset.

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5 ways to use market research to drive your content

Integrated B2B

Research the census. The census seems dull and inaccessible on the surface, but it contains a vast well of information on industries and the economy that you can use effectively. Content can be the most effective resource in your marketing toolkit — especially if it’s based on research.

Senior Care Metrics That Matter: How to Choose the Most Lead Productive KPIs

SmartBug Media

Census Bureau. The number of seniors in the United States is expected to increase to 20 percent of the population by 2050, according to the U.S.

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How to Start an LLC: A Comprehensive Guide for Freelancers

ClearVoice

Census Bureau data shows that the total number of business applications reached an all-time high of nearly 900,000 in the last quarter of 2019, with California contributing in large part to the increase. Census Bureau.

Just Asking For a Friend: In-Culture Advertising

AcuityAds

According to Census Bureau data, in 2017 a record 66.6 In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important.

ClickZ Conference Coverage: 3 Examples of Big Data in Action

Modern Marketing

When comparing it to the US Census voting data, they were able to discern that people who listen to jazz music tend to vote Democrat. We marketers know that Big Data is a big deal.

How to Speak the Same Language as Your Marketing Audience

Act-On

Outfits like Nielsen, credit-reporting companies, and even the US Census Bureau can be good starting points for market research and demographic data. Who are you writing for?

How to Choose the Most Link-Worthy Data Source for Your Content

Moz

Census , colleges and universities , the WHO , and the TSA. The data was free from the US Census, but in order to make any sense of it, our researchers had to use QGIS, Python, text-mining, and phrasemachine (a text analysis API) just to narrow it down to what we were looking for.

How to Choose the Most Link-Worthy Data Source for Your Content

Moz

Census , colleges and universities , the WHO , and the TSA. The data was free from the US Census, but in order to make any sense of it, our researchers had to use QGIS, Python, text-mining, and phrasemachine (a text analysis API) just to narrow it down to what we were looking for.

9 Tools for Better Market Research

Hatchbuck

Census Website. Census website is the go-to resource for key data about market conditions, buyer behavior, and the general economic pulse of the U.S. With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts.

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam

Act-On

For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. Can you believe it?

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Marketing Technology | Human Skills Become Even More Valuable in 2020

Marketo

Census Bureau listed 250 separate jobs. Historically, whenever a large, technological leap is taken it’s met with a degree of resistance, sometimes in a way that makes us laugh.

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10 data experts explain why little data is the new big data

Biznology

Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ).

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How to Create Genuine Experiences in Your Online Marketing Campaigns

KoMarketing Associates

While the world has no shortage of idiots, the average internet user is middle class and many have an advanced education: the 2011 census showed that almost 90% of all households in the United States that had bachelors degrees had internet access. Users online are smart.

Future Marketing: Will Machines Take Over Half the Consumer Economy?

Customer Experience Matrix

Using Census data, classified each industry as B2B or B2C, and then split B2C between sectors that are already purchased through long-term relationships and those that will move to such relationships in the future. (I ‘Tis the season for predictions.

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How Old Is “Too Old” for Research Citations in B2B Content?

Content4Demand

Census happens every 10 years. Content audits are popular with our clients. Often, they’re a starting block for a refresh strategy that extracts the most value from existing content while identifying gaps to address in a go-forward plan.

34 Millennial Stats That Marketers Need to Know

Hubspot

Census ). As a millennial, I grew up in a constantly changing era. While I'm young enough to understand the latest technology, I grew up in a time where you needed a real encyclopedia to do your homework -- rather than Wikipedia. Millennials are wedged between two very different generations.

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Use the Science of Emotion to Write Better Headlines

RockContent

Census Bureau show that while all age demographics will see population gains between now and 2060, the majority increase will happen among residents age 65 and older. POLITICO recently ran a headline on its website titled, “The fury of Ben Carson.”

Announcing Rock.org’s first Annual Social Impact Report

RockContent

As we could see in our census results, 93.5%

Why It’s Important to Define Your Audience When Making a Podcast

ClearVoice

Defining a niche audience of target listeners: My slice of audience would be the 267,667 persons of Cambodian descent in the United States (according to the 2010 US Census, which I would debate is highly undercounted). #GrowthGoals: One content creator’s forage into the podcasting space.

Take Your Questions To The ‘Targeting’ Twitter Chat

Modern Marketing

But according to the Econsultancy Email Marketing Industry Census of 2013 , less than a quarter of marketers are actually using advanced segmentation for their email campaigns. “ by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua.

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Just Asking For a Friend: In-Culture Advertising

AcuityAds

According to Census Bureau data, in 2017 a record 66.6 In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important.

Credible or not? 5 questions to evaluate research sources

Biznology

Census , for example, is only conducted once every 10 years. Scanning through my newsfeed recently, a headline caught my eye. It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. But… not so fast.

Marketing Psychology in 2019: Make Your Mark Digitally

Marketo

Census Bureau. As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology.

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Intent Data Improves Sales Reps Onboarding and Retention

Aberdeen

Rather than company headquarters or population censuses or other methods that do not reflect analytical rigor, intent-based territory definitions mean quotas are attainable as evidenced by actual behavior or potential buyers.

14 Tools & Resources for Conducting Market Research

Hubspot

census data. Business Dynamics Statistics takes census data and allows you see economic data on job creation, startups and shutdowns, business openings, expansions, and closures. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Top 5 Tips of Market Research: How to Attract more Clients to Your Website?

Martech Advisor

These may include public data, labor statistics, census data, or other public documents. Having a website means putting in the work to attract more clients online and market research can help to increase your sales.

The Top 10 Benefits of Remote Working

Ceros

Census , the average commute is about 26.1 Reading Time: 5 minutes. Remote work is taking the business world by storm. In the last 5 years alone, remote work has grown by 44%, according to Flexjobs. And there are good reasons that remote work is becoming so popular: there are a ton of advantages to it. Here are some of the benefits of remote working, for both employers and employees alike. Cut the commute.

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