INDUSTRY INSIGHTS YOUR PEERS ARE READING
The only exhibitor that did catch my eye was Data-Planet , which aggregates data on many topics (think census, economic time series, stocks, weather, etc.) I found myself wandering the aisles at the American Library Association national conference over the weekend. Plenty of publishers, library management systems and book shelf builders, none of which are particularly relevant to this blog (although there was at least one “loyalty” system for library patrons). MORE
Retail is growing – the US Census pegs traditional retail growth at 4% per quarter and e-commerce at 15% per quarter. But there’s a channel that’s showing outsize growth: Google Shopping is hitting more than 50% revenue growth and controls half of all retailer clicks in the channel. MORE
While the world has no shortage of idiots, the average internet user is middle class and many have an advanced education: the 2011 census showed that almost 90% of all households in the United States that had bachelors degrees had internet access. Users online are smart. MORE
Census Bureau. As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. MORE
Primary sources are the raw things, the original accounts, like diaries, direct quotes, and census data. Authenticity. It’s a big word with bigger implications. To be authentic means to be true. With your story. To your audience. To yourself. Authenticity in marketing means honesty. Transparency. Disclosing. Telling the truth. Here’s a truth about me. I can’t lie. Not at work, not in my writing, and not personally. Even stretching the truth makes me squirm. MORE
During his research documenting working-class life, Booth developed the idea of “classifying neighborhoods” to create a social index based on 1891 census data. census data and serve to categorize consumers into 66 distinct types. What does your address say about you? MORE
A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […]. The post 5 Ways That Companies are Screwing Up Their eCommerce Growth appeared first on Marketing Insider Group. Search Marketing MORE
I haven’t done a proper census but doubt there are five hundred implementations among all vendors combined. Summary: Swyft offers a Software-as-a-Service real-time interaction manager. It costs less than traditional versions of those products but has similar features. MORE
US Census Data , available for free, can be a valuable resource for understanding the composition of populations on a very targeted local level. Photo credit: Wikipedia. MORE
Other, less-intrusive measures (like looking at census information and trade organization membership lists) can also highlight specific details for a targeted group of individuals. Data is any company’s greatest asset. MORE
Research the census. The census seems dull and inaccessible on the surface, but it contains a vast well of information on industries and the economy that you can use effectively. Content can be the most effective resource in your marketing toolkit — especially if it’s based on research. MORE
According to the US Census Bureau’s 2017 American Community Survey , 21.6% Whether your PPC program targets users in many countries or is solely domestic, how to best optimize toward a bilingual or multilingual audience is an often overlooked question. MORE
census data. Business Dynamics Statistics takes census data and allows you see economic data on job creation, startups and shutdowns, business openings, expansions, and closures. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. MORE
Census Website. Census website is the go-to resource for key data about market conditions, buyer behavior, and the general economic pulse of the U.S. With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. MORE
Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). MORE
Census information. We are entering a new digital advertising era where data will be more important than the creative message that drives the consumer. MORE
According to the US Census, millennials are the largest generation in the history of the […]. You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. The post Why Marketers Should Care That 50% Of Millennials Read Buzzfeed appeared first on Marketing Insider Group. Content Marketing MORE
Using Census data, classified each industry as B2B or B2C, and then split B2C between sectors that are already purchased through long-term relationships and those that will move to such relationships in the future. (I ‘Tis the season for predictions. MORE
When comparing it to the US Census voting data, they were able to discern that people who listen to jazz music tend to vote Democrat. We marketers know that Big Data is a big deal. MORE
The thread includes three charts that show the average Google user’s fears about dying are very different than the risks reported in census data and stories in the media. What’s the first thing that comes to mind when you think of Reddit? MORE
A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. MORE
Adestra and Econsultancy recently conducted the “2018 Email Marketing Industry Census” and discovered that 82 percent of marketers currently practice basic email segmentation. Marketers continue to turn to email marketing as a way to reach out to customers and prospects, and as they do so, basic segmentation is growing in popularity as a tactic. MORE
According to Census Bureau data, in 2017 a record 66.6 In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important. MORE
Rather than company headquarters or population censuses or other methods that do not reflect analytical rigor, intent-based territory definitions mean quotas are attainable as evidenced by actual behavior or potential buyers. MORE
The latest Email Marketing Industry Census (based on results gathered in January and February of this year) shows that email continues to be a leading channel for delivering return on investment. MORE
According to Census Bureau data, in 2017 a record 66.6 In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important. MORE
Census department figures. Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. MORE
Census Tracts and Block Groups. For your data needs, look no further than the Compact Consumer PLUS file. This data file offers you a comprehensive set of attributes to choose your target audience with enhanced coverage options to get your offer in the hands of prospects every time. MORE
This graph from Adestra and eConsultancy’s 2016 Email Marketing Industry Census shows that having marketing automation capabilities is one of the most important attributes companies want from their email service providers. What do marketers love even more than new tools? Even more than reports, or new technology? And … maybe even more than results? Stats. Statistics are the first thing we mention in our presentations and our articles. They’re what we cite to justify our budgets. MORE
But according to the Econsultancy Email Marketing Industry Census of 2013 , less than a quarter of marketers are actually using advanced segmentation for their email campaigns. “ by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua. MORE
cents to a man’s dollar, across the board (according to data from the United States Census Bureau ). No matter how many #girlpower and #girlboss hashtags trend, or how many women’s marches are held, the statistics about females in the workplace remain: Women are still making 80.5 MORE
Based on data from the 1860 census, the map depicted slave populations in each of Virginia’s counties, one of the first to represent population with shading – the darker the county was shaded on the map, the more slaves were held there. Guest post by Payman Taei. MORE
Census Bureau , nearly 17 percent of the U.S. Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. MORE
Census , for example, is only conducted once every 10 years. Scanning through my newsfeed recently, a headline caught my eye. It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. But… not so fast. MORE
For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. Can you believe it? MORE
Census Bureau show that while all age demographics will see population gains between now and 2060, the majority increase will happen among residents age 65 and older. POLITICO recently ran a headline on its website titled, “The fury of Ben Carson.” MORE
Census Bureau reports that 3rd quarter sales exceeded $48 billion dollars. Image by Getty Images via @daylife. The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers. MORE
Census Related Topics 
The Effective Marketer
MAY 24, 2012
A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry.
Marketing Insider Group
DECEMBER 26, 2015
According to the US Census, millennials are the largest generation in the history of the […]. You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. The post Why Marketers Should Care That 50% Of Millennials Read Buzzfeed appeared first on Marketing Insider Group. Content Marketing
Marketing Insider Group
JULY 26, 2017
A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […]. The post 5 Ways That Companies are Screwing Up Their eCommerce Growth appeared first on Marketing Insider Group. Search Marketing
KoMarketing Associates
JULY 23, 2018
Adestra and Econsultancy recently conducted the “2018 Email Marketing Industry Census” and discovered that 82 percent of marketers currently practice basic email segmentation. Marketers continue to turn to email marketing as a way to reach out to customers and prospects, and as they do so, basic segmentation is growing in popularity as a tactic.
AccuData
MAY 21, 2019
Census Tracts and Block Groups. For your data needs, look no further than the Compact Consumer PLUS file. This data file offers you a comprehensive set of attributes to choose your target audience with enhanced coverage options to get your offer in the hands of prospects every time.
KEO Marketing
MAY 19, 2015
The latest Email Marketing Industry Census (based on results gathered in January and February of this year) shows that email continues to be a leading channel for delivering return on investment.
|
AcuityAds
APRIL 15, 2019
According to Census Bureau data, in 2017 a record 66.6 In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important.
Integrated B2B
FEBRUARY 26, 2014
Research the census. The census seems dull and inaccessible on the surface, but it contains a vast well of information on industries and the economy that you can use effectively. Content can be the most effective resource in your marketing toolkit — especially if it’s based on research.
Customer Experience Matrix
DECEMBER 16, 2015
Using Census data, classified each industry as B2B or B2C, and then split B2C between sectors that are already purchased through long-term relationships and those that will move to such relationships in the future. (I ‘Tis the season for predictions.
Hatchbuck
SEPTEMBER 13, 2018
Census Website. Census website is the go-to resource for key data about market conditions, buyer behavior, and the general economic pulse of the U.S. With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts.
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Act-On
SEPTEMBER 28, 2016
Outfits like Nielsen, credit-reporting companies, and even the US Census Bureau can be good starting points for market research and demographic data. Who are you writing for?
|
AcuityAds
APRIL 15, 2019
According to Census Bureau data, in 2017 a record 66.6 In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important.
Act-On
SEPTEMBER 21, 2016
For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. Can you believe it?
Act-On
NOVEMBER 14, 2016
This graph from Adestra and eConsultancy’s 2016 Email Marketing Industry Census shows that having marketing automation capabilities is one of the most important attributes companies want from their email service providers. What do marketers love even more than new tools? Even more than reports, or new technology? And … maybe even more than results? Stats. Statistics are the first thing we mention in our presentations and our articles. They’re what we cite to justify our budgets.
Modern Marketing
AUGUST 17, 2014
When comparing it to the US Census voting data, they were able to discern that people who listen to jazz music tend to vote Democrat. We marketers know that Big Data is a big deal.
KoMarketing Associates
JUNE 12, 2014
While the world has no shortage of idiots, the average internet user is middle class and many have an advanced education: the 2011 census showed that almost 90% of all households in the United States that had bachelors degrees had internet access. Users online are smart.
Aberdeen
FEBRUARY 28, 2019
Rather than company headquarters or population censuses or other methods that do not reflect analytical rigor, intent-based territory definitions mean quotas are attainable as evidenced by actual behavior or potential buyers.
ScribbleLive
FEBRUARY 16, 2016
Census Bureau show that while all age demographics will see population gains between now and 2060, the majority increase will happen among residents age 65 and older. POLITICO recently ran a headline on its website titled, “The fury of Ben Carson.”
Biznology
MARCH 23, 2015
Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ).
Modern B2B Marketing
JANUARY 11, 2019
Census Bureau. As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology.
Modern Marketing
FEBRUARY 23, 2014
But according to the Econsultancy Email Marketing Industry Census of 2013 , less than a quarter of marketers are actually using advanced segmentation for their email campaigns. “ by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua.
Contently
APRIL 25, 2018
The thread includes three charts that show the average Google user’s fears about dying are very different than the risks reported in census data and stories in the media. What’s the first thing that comes to mind when you think of Reddit?
Biznology
JUNE 13, 2016
Census , for example, is only conducted once every 10 years. Scanning through my newsfeed recently, a headline caught my eye. It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. But… not so fast.
ClearVoice
MARCH 15, 2019
cents to a man’s dollar, across the board (according to data from the United States Census Bureau ). No matter how many #girlpower and #girlboss hashtags trend, or how many women’s marches are held, the statistics about females in the workplace remain: Women are still making 80.5
Customer Experience Matrix
JUNE 26, 2007
The only exhibitor that did catch my eye was Data-Planet , which aggregates data on many topics (think census, economic time series, stocks, weather, etc.) I found myself wandering the aisles at the American Library Association national conference over the weekend. Plenty of publishers, library management systems and book shelf builders, none of which are particularly relevant to this blog (although there was at least one “loyalty” system for library patrons).
Biznology
FEBRUARY 22, 2012
Census Bureau reports that 3rd quarter sales exceeded $48 billion dollars. Image by Getty Images via @daylife. The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers.
QuanticMind
OCTOBER 16, 2017
Retail is growing – the US Census pegs traditional retail growth at 4% per quarter and e-commerce at 15% per quarter. But there’s a channel that’s showing outsize growth: Google Shopping is hitting more than 50% revenue growth and controls half of all retailer clicks in the channel.
Act-On
MARCH 1, 2017
Primary sources are the raw things, the original accounts, like diaries, direct quotes, and census data. Authenticity. It’s a big word with bigger implications. To be authentic means to be true. With your story. To your audience. To yourself. Authenticity in marketing means honesty. Transparency. Disclosing. Telling the truth. Here’s a truth about me. I can’t lie. Not at work, not in my writing, and not personally. Even stretching the truth makes me squirm.
Buzz Marketing for Technology
DECEMBER 12, 2012
Census department figures. Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well.
QuanticMind
MAY 7, 2019
According to the US Census Bureau’s 2017 American Community Survey , 21.6% Whether your PPC program targets users in many countries or is solely domestic, how to best optimize toward a bilingual or multilingual audience is an often overlooked question.
Choozle
FEBRUARY 19, 2019
Census information. We are entering a new digital advertising era where data will be more important than the creative message that drives the consumer.
Webbiquity
APRIL 12, 2017
Based on data from the 1860 census, the map depicted slave populations in each of Virginia’s counties, one of the first to represent population with shading – the darker the county was shaded on the map, the more slaves were held there. Guest post by Payman Taei.
Buzz Marketing for Technology
OCTOBER 25, 2013
Census Bureau , nearly 17 percent of the U.S. Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design.
Marketing Action
JANUARY 14, 2015
During his research documenting working-class life, Booth developed the idea of “classifying neighborhoods” to create a social index based on 1891 census data. census data and serve to categorize consumers into 66 distinct types. What does your address say about you?
Biznology
MAY 9, 2012
US Census Data , available for free, can be a valuable resource for understanding the composition of populations on a very targeted local level. Photo credit: Wikipedia.
Hubspot
MARCH 17, 2015
census data. Business Dynamics Statistics takes census data and allows you see economic data on job creation, startups and shutdowns, business openings, expansions, and closures. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
Customer Experience Matrix
JUNE 9, 2011
I haven’t done a proper census but doubt there are five hundred implementations among all vendors combined. Summary: Swyft offers a Software-as-a-Service real-time interaction manager. It costs less than traditional versions of those products but has similar features.
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