It's CDP Time for Marketing Cloud Vendors

Customer Experience Matrix

But the fact that all three vendors are addressing the topic raises some interesting questions. But CDPs have been developed by relatively small specialist vendors, which many enterprise buyers are reluctant to consider. It's taken a while but all three vendors now acknowledge that a CDP must store its own data. Cynics might say it also confirms that software vendors define user requirements based on what their systems currently do, not what users actually need.

Vendor 162

A Case for Transformation

Act-On

It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic Quadrant. At Act-On, we’re dedicated students and scholars of transformation. Marketing Automation gartner magic quadrant magic quadrant transformation transformative marketing

Case 218

Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors

Customer Experience Matrix

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. ad tech attribution vendors behavioral targeting marketing data management marketing technology technology acquisitions

Self-Serve is a Great Model for Vendors – and Customers

Modern Marketing

Self-serve is an effective, cost-saving strategy for software vendors. Both customers and vendors benefit from self-serve because it places the concept of customer value front and center. Let’s get it out there right away.

Vendor 248

Best Practices for Selling to Government Agencies

Registration to get connected with other vendors. If this is the case, you need to. source, then there are other vendors out there that could. this were the case, this product would have an edge on. Best Practices for Selling to.

Why Case Studies are a Necessity for B2B

KoMarketing Associates

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs.

Blockchain Blues, Case Study Heartache.

What Works - What Doesn't

Case study heartache: By definition, a case study must describe how your product or service helped the customer, and how your product or service is better, cheaper, faster than its competitors. For those of you who follow this blog, sorry for having been out of touch.

B2B Buyers Remain Skeptical About Vendor Content

B2B Marketing Directions

The 2019 B2B Buying Disconnect report is based on a survey of 712 individuals who were involved in a significant purchase of business technology during the preceding year, and on a survey of 229 individuals who worked for technology vendors in a marketing or sales capacity.

Pulling Case Studies Out of Customers

What Works - What Doesn't

One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. There are many reasons customers don’t want to help you create a case study.

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - There were about seventy vendors covering an extraordinary range of functions.

How B2B Marketing is Changing in 2018

online and through other channels before they actually reach out to the vendor. content 5 Content syndication / lead gen vendors. Content marketing / development / repurposing 19 Blogging 6 Thought leadership 4 Video 3 Case studies 2 Articles / guest posts (e.g.,

Making sense of martech when brands use 28 vendors and counting

ClickZ

The average marketer works with 28 technology vendors , according to a study by Adledger and MadHive looking specifically at brand marketers, agency marketers, and digital publishers. Brands could also stand to be more open about their martech ecosystem when talking to agencies and vendors.

Case Story: How RBC Successfully Scaled Content Across 22 Teams

Contently

Contently Case Stories is a series highlighting some of Contently’s most successful clients. According to Forrester , 60 percent of buyers think their vendors give them too much material. In some cases, it used to take weeks for RBC to take its content live.

Case 109

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.

How to choose a programmatic vendor: five questions to ask

Choozle

How to choose a programmatic vendor: five questions. In both cases, any tech that’s missing is offset by the efficiency gains that allow teams to focus on strategy and not getting lost in all the available options.

Making the Case for Content Marketing: Research & Statistics

ScribbleLive

Here’s a big push in the right direction–good luck making the case! To make the case clear, just look at the big changes Google has made to its algorithm: In 2012 the Panda update karate chopped low-quality content.

From a Business Case to a Case for Change

The ROI Guy

Despite the growing need to convince buyers as to the unique value you can deliver, the traditional Business Case - long a staple of value selling - may be losing it’s luster in driving sales success. IDC reports that 95% of purchase decisions require a formal business case.

Case 80

Quantifying the Value of Lead Nurturing: A Case Study

Sales Engine

Buyers today often use the Internet to research products and vendors long before they’re prepared to make a purchase. Today, prospects anonymously use the Internet to research products and vendors before engaging with sales.

B2B Marketing Automation Vendor Comparison -- Here's a Sample

Customer Experience Matrix

set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. Vendor names have been replaced with football teams and the specific details are excluded. In case it’s not obvious, you can move the little sliders on the “Sector Chart” tab to see how the different vendors move around depending on how you weight different categories of attributes.

Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. Vendor strength will be scored on a separate dimension.

Vendor 197

Picking Your Best Marketing Automation Vendor: One Size Won't Fit All

Customer Experience Matrix

Summary: Vendor scores from our new B2B Marketing Automation Vendor Selection Tool offer new proof of an old truth: there's no one best system for everyone. My reluctance to contribute to this error is the main reason I’ve carefully avoided any formal ranking of vendors over the years.

Vendor 173

Choosing an Event Tech Vendor? Look for Transparency

Attendify

When it comes to choosing event technology, vendor transparency is a crucial consideration. Defining event tech vendor transparency. The fact is that as event technology becomes increasingly commoditized—the marketplace now hosts hundreds of event apps alone—the heat is on for vendors to go beyond product capability when differentiating themselves. How to gauge vendor transparency. The post Choosing an Event Tech Vendor?

Case Story: How RBC Successfully Scaled Content Across 22 Teams

Contently

Contently Case Stories is a series highlighting some of Contently’s most successful clients. According to Forrester , 60 percent of buyers think their vendors give them too much material. In some cases, it used to take weeks for RBC to take its content live.

Case 81

How PeopleHR Found the Right Marketing Automation Vendor

Marketing Action

Finding the best marketing automation vendor for your business can be a difficult proposition. Here’s how his vendor evaluation resulted in a partnership with Act-On Software, an integrated suite of marketing automation tools and resources.

Buyers Take a "Trust But Verify" Approach to Vendor Content

B2B Marketing Directions

TrustRadius recently published The 2018 B2B Buying Disconnect report, which provides several important insights regarding how business technology buyers research potential purchases, and how they view their vendors.

SiriusDecisions Webinar: How to Evaluate Predictive Lead Scoring Vendors

Ignite Tech

Predictive scoring is all the rage amongst data-driven marketers, but how do you know which vendor is best? Key questions to ask when evaluating predictive vendors. Real-world predictive lead scoring success stories and use cases.

Vendor Negotiation 101: A Step By Step Guide

Outbrain

If you negotiate with vendors at work, you need to develop a skill set that goes way beyond vegetables versus dessert. Here’s our step-by-step guidelines for successful vendor negotiation: Step 1: Start by researching. Does the vendor have a track record of dependability?

Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

B2B Lead Generation

That’s why I’m involved in hiring a vendor to support MECLABS with this monumental task. There’s a multitude of data vendors and sometimes it can be easy to go with whoever is the cheapest. You want to make sure the vendor you choose can live up to its marketing. This is why it’s wise to invest the time and effort to test prospective vendors before hiring them. Compile a list of vendors. In our case, it was: Contact name.

Case study in data-driven B2B customer acquisition marketing

Biznology

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. My new book will share nine other cases, too.

What You Should Ask Dreamforce Vendors

LeanData

An army of vendors is descending upon the world’s largest software conference as they all try to impress attendees with their products. That’s why software vendors converge in San Francisco every fall. You want to know what a vendor offers when it comes to proof of concept.

Three Ways to Make Your Case Studies More Persuasive

B2B Marketing Directions

Customer case studies have been a staple of the B2B marketing content mix for decades. According to 2018 research by the Content Marketing Institute and MarketingProfs, 73% of B2B marketers are using case studies for content marketing purposes.

Why CMOs Aren’t Turning to Marketing Analytics Vendors for Marketing Analytics

InsightSquared

The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake.

How to Build a CDP RFP Generator

Customer Experience Matrix

Recent discussions with Customer Data Platform buyers and vendors have repeatedly circled around a small set of questions: what are the use cases for CDP? This comes from vendors who are now receiving many poorly written CDP RFPs.) defining a set of common CDP use cases 2.

RFP 278

When it Comes to Choosing Data Vendors, Buyer Beware

HG Data

However, even if you succeed in implementing a comprehensive data strategy for your organization, you can still end up with poor results thanks to the clever shell game so many of my fellow data vendors play to hide the inadequacies of their data. What are the vendor’s growth projections?

The benefits & impact of simplicity: a case study

Biznology

Organizations have to respond to growth, competition, pricing, the economy, vendor and partner changes—every day seems to require some level of course correction. Case Study: Women United in Philanthropy. As business leaders, we know that business is rarely simple.