Hubspot

MARCH 17, 2015

You’ve read all the books, you’ve listened to all the top influencer podcasts, and you’ve analyzed case study upon case study. We talked with Val and she walked us through three tips for creating internal buy-in. As Val put it, “This is where marketing is headed in terms of creating awareness.” 1) Communicate Openly.

VALS 28

VALS Education Inbound Marketing Buy 28

Litmus

DECEMBER 18, 2018

Email Workflows that Work. Of course, we think every one of those webinars is worth your time, but in case you’d like some guidance on which ones to watch first, we’ve asked members of our marketing team for their top picks. The webinars we did in 2018 include: Key Insights from a Year of State of Email Research. We Need Your Help!

Webinar Metrics 55

Webinar Metrics Budget Programs VALS Customer Surveys 55

Content Standard

OCTOBER 22, 2015

Building a case for content isn’t rocket science. Take Val Swisher’s advice, founder and CEO of Content Rules: “The only way to sell anything to management is through ROI. .” “What is working and what isn’t? Use case studies of past successes, whether external or in-house.

Trust Marketing 40

Trust Marketing Buy VALS Content Marketing 40

The ROI Guy

FEBRUARY 4, 2009

Never has cost-analysis been so critical for technology users to justify spending and for technology providers to prove the business case in order to assure that the proposed solutions are a priority and make the budget cut. Bullet-proof business cases need to be made for any money to change hands.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Litmus

NOVEMBER 1, 2018

In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best. Jason: Totally agree with Val here. That would be awkward.

VALS 56

VALS Webinar Metrics Peer-to-peer Advertising Benchmark 56

Brandpoint

DECEMBER 3, 2020

But I have learned a lot — like how to work from home without going stir-crazy (still learning!) — and some lessons have been a bit deeper. “Be Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. More and more people are obviously working remotely now and finding new ways to stay connected.

Planning 156

Planning Paid Search Agency VALS Allocation 156

Unbounce

JANUARY 14, 2020

And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. Josh Garofolo , CRO expert at Sway Copy, explains: A product page will never do more than an “okay” job because it needs to cater to everyone—every persona, every use case, every traffic source.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Outgrow

FEBRUARY 5, 2024

I work out in the morning and then I get ready. So I worked with my partner who invented the concept back in the nineties of trading video game virtual items for real money. Let’s say that Val is the guy who created Steam, so think of Fortnite, well, not Fortnite, but CS GO right counterstrike. Right before I expire.

Advertising Agencies 52

Advertising Agencies Outgrow Video Marketing Mobile Marketing 52

Litmus

FEBRUARY 15, 2019

Shorthand for alternative text, ALT text is the text that displays in place of an image if an email client can’t display the image itself—for example in cases where the user’s settings or a bad internet connection prevents images from loading. Remember your ALT text. Instead of guessing their interests, ask them! Download the free ebook ?.

Peer-to-peer 72

Peer-to-peer Tips VALS Ideal Customer Profiles 72

Content Marketing Institute

MARCH 29, 2018

Sharing this view of bots as one of many content channels, Cruce Saunders made the case that marketers developing chatbots should avoid the temptation to create a whole new batch of (largely duplicated) content. For example, at Salesforce, where Gavin works, the most-asked question from customers is “How do I reset my password?”

Marketing AI 106

Marketing AI Conference Top of Funnel Enterprise Management 106

Unbounce

JULY 30, 2019

BOGO promotions also work brilliantly for products that you might naturally want to pair or share. You can certainly bundle the same product together, but mixed bundling works best by joining your products into a single, discounted bundle. ” Counterintuitively, this can work against you. Jonathan Naccache, Webistry.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Convince & Convert

AUGUST 3, 2010

Like the walled garden of the original AOL, Facebook can make the case that they already have access to all of your customers, so why wouldn’t you want to just ride their coattails? Billable work that will make us look awesomely smart to our clients, but hey! I think this will only work if there is filters or sectioned streams.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Like the walled garden of the original AOL, Facebook can make the case that they already have access to all of your customers, so why wouldn’t you want to just ride their coattails? Billable work that will make us look awesomely smart to our clients, but hey! I think this will only work if there is filters or sectioned streams.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

Imagine a customer-only network chock full of ‘In Network’ freebies that you can ONLY get while on ‘location’ (in this case at a Starbucks). Experience=trust + loyalty, the formula is simple yet solving it takes work. What impact could Starbucks’ brand of wireless connectivity have on consumer behavior?

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142