Supercharge Your Onboarding Emails: Webinar Recording + Q&A

Litmus

In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best. Val: I’d argue that email is an engagement tool as much as it is a revenue generating tool. And there are plenty of other engagement-based communications you can test depending on your use case.

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Attributing Campaigns to Sales Opportunities in Marketo

FunnelEnvy

return (val undefined || val == null || val.length <= 0) ? All you need to do is add this input to your forms, specify the cookie name (in our case, marketoCookie) and the rest happens by default.

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Keep Customers and Build Brand Love with Email: Webinar Recording + Q&A

Litmus

In this webinar, we teamed up with Mike Nelson from Really Good Emails and Val Geisler from Fix My Churn to share email strategies on how to get customers to buy again, ask customers to come back when the time is right, and build deeper relationships through nurturing. Lyla Rozelle : Val and Mike both mentioned telling stories or elevating customer stories and I think this is a great tactic. Lyla Rozelle : Val offered some great advice—ask if you can test it!

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Creating Internal Buy-In for Inbound Marketing in Higher Education

Hubspot

You’ve read all the books, you’ve listened to all the top influencer podcasts, and you’ve analyzed case study upon case study. When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in.

Hero Content: Include These 5 Things to Make an Impact

Content4Demand

Then, use a third-party tool or platform to val idate what you’re hearing. Use Cases and Success Stories. Marketers have long pushed the belief that case studies are bottom-of-funnel content. Hero content is a marketing gift that keeps on giving.

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Our Favorite Trends from Litmus Live

Litmus

Both talks made the case for using modular design—essentially thinking of email design as working with LEGO pieces of code—to create better workflows, more robust and well-tested emails, and, in the long run, happier subscribers. With the help of email mastermind Val Geisler , we looked at a number of campaigns and discussed how to supercharge your welcome and onboarding emails. Every time a new year of Litmus Live conferences rolls around, we get nostalgic at Litmus.

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5 Tips for Creating Great Onboarding Emails

Litmus

Shorthand for alternative text, ALT text is the text that displays in place of an image if an email client can’t display the image itself—for example in cases where the user’s settings or a bad internet connection prevents images from loading. When it comes to new subscribers, first impressions speak volumes. Your first outreach sets expectations for the new relationship, and how you go about it matters.

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Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

Unbounce

In 2017, we created this great value deal for Hint Water that was basically nine cases of water for $99. So instead of an AOV of maybe two or three cases, we were able to hit much higher revenue goals.

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2021 Marketing Predictions: What Are The Experts Expecting?

Brandpoint

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. The place to start in most cases is validating the buyer’s journey — what is still true? After a year like 2020, it’s hard to want to get into the prediction business.

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Litmus Picks: Our Favorite Webinars of 2018

Litmus

Of course, we think every one of those webinars is worth your time, but in case you’d like some guidance on which ones to watch first, we’ve asked members of our marketing team for their top picks. Many excited email geeks tuned in while a few of us Litmus folks and our good friend and email expert Val Geisler optimized as many onboarding and welcome campaigns as we possibly could in an hour.

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Optimize audience engagement on your posts with Sprout’s ViralPost® send time technology

Sprout Social

Not only are people spending more time online, but where they’re spending their time and how they are accessing these digital destinations has shifted—in some cases dramatically. — Val Vesa (@adspedia) September 7, 2018.

4 Cold Sales Email Templates That Drive Leads (And Why They Worked)

Leadfeeder

So now in this post, we’re bringing you a deep dive case study into 4 personalized cold email templates you can use. Finally this email, like many others in this list, mentioned a specific value proposition and case study in it: “94% more followers and 237% more likes”. Case study or result in one sentence: With Liftagram, they’ve gained 94% more followers and 237% more likes than usual.} Val says she “uses this template at least twice a week and I get a reply 8/10 times”!

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Don’t Fear Chatbots If You Have a Rich Content Strategy

Content Marketing Institute

Noz explains that this bot style is useful for chatbot devices used in cars or other cases where the goal is to get around the need for a physical interaction. NLP-based bots are the front ends to more sophisticated cognitive systems, as Val Swisher explained in a presentation on natural language processing at the Intelligent Content Conference. “OK, Google, how do I integrate helpful chatbots into my existing content strategy without spending a fortune or frustrating my audience?”.

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Chatbots, AI, and Context: Top Takeaways From Intelligent Content Conference

Content Marketing Institute

Sharing this view of bots as one of many content channels, Cruce Saunders made the case that marketers developing chatbots should avoid the temptation to create a whole new batch of (largely duplicated) content. For example, a chatbot might point one audience to a marketing case study and point another audience to a case study on user documentation. We’ve covered many of the automatable marketing use cases Paul talked about.

Trusted Content Marketing Metrics to Get Leadership Buy-In

Content Standard

Building a case for content isn’t rocket science. Take Val Swisher’s advice, founder and CEO of Content Rules: “The only way to sell anything to management is through ROI. Use case studies of past successes, whether external or in-house. Improved performance metrics are showing the value of content marketing better than ever, and management is buying in—literally.

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Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should

Unbounce

Josh Garofolo , CRO expert at Sway Copy, explains: A product page will never do more than an “okay” job because it needs to cater to everyone—every persona, every use case, every traffic source. We’ve all had it happen.

IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

For it truly take hold, however, a compelling case needs to be made to employees about how IoT will actually help them learn, grow, and advance, and how they can retain some semblance of control over what data are gathered and how it’s used. Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the #3 Influencers Val Afshar at the centre, and the conversations to and from the different influencers in his field.

4 Cold Sales Email Templates That Drive Leads (And Why They Worked)

Leadfeeder

So now in this post, we’re bringing you a deep dive case study into 4 personalized cold sales email templates you can use. Finally this email, like many others in this list, mentioned a specific value proposition and case study in it: “94% more followers and 237% more likes”. Case study or result in one sentence: With Liftagram, they’ve gained 94% more followers and 237% more likes than usual.}

VALS 40

4 Cold Sales Email Templates That Drive Leads (And Why They Worked)

Leadfeeder

So now in this post, we’re bringing you a deep dive case study into 4 personalized cold sales email templates you can use. Finally this email, like many others in this list, mentioned a specific value proposition and case study in it: “94% more followers and 237% more likes”. Case study or result in one sentence: With Liftagram, they’ve gained 94% more followers and 237% more likes than usual.}

VALS 40

Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). In any case, diving into engagement metrics lets you formulate a hypothesis and plan your next move. Don’t let our header image fool you. Christmas is not right around the corner. The holiday shopping season is not upon us.

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Never has cost-analysis been so critical for technology users to justify spending and for technology providers to prove the business case in order to assure that the proposed solutions are a priority and make the budget cut. Today, it is a mature, widely accepted practice in both helping buyers analyze ways to reduce costs, and for vendors to make the case for change, or prove competitive advantage. Bullet-proof business cases need to be made for any money to change hands.