Marketing Insider Group

MARCH 2, 2023

Design trend changes often feel like the heavy duty cycle on your washing machine. The big companies have nearly unlimited resources, so they can afford to experiment with every micro-trend that comes to light. The trend is and has been more, more, MORE and that’s not changing anytime soon. The question now is how.

Design 231

Design Trends Paid Search Agency Lead Scoring 231

Martech

MARCH 1, 2024

This presents a compelling case for a new view of the importance of investing in the service function. In many cases, fast triage will not solve the longer-term problem. The post The B2B case for retention marketing: 7 key tactics appeared first on MarTech. Dig deeper: Humanizing B2B: The key to better customer experience 3.

Tactics 123

Tactics Work Management B2B Marketing Marketing Management 123

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Oktopost

NOVEMBER 22, 2023

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. Keeping up with the latest trends enables you not only to maintain a fresh online presence but also to be able to capitalize on emerging opportunities. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

FEBRUARY 28, 2024

With the right social media technology, you can streamline manual tasks and handle all your use cases, while also uncovering customer insights that matter to your entire company. The post The case for better social media technology in 2024 appeared first on Sprout Social.

Social Media 100

Social Media Work Management Marketing Management Media 100

Salesforce Marketing Cloud

MARCH 4, 2024

These trends prove that regardless of fast shifts in AI, there are certain foundational principles that companies must prioritize for growth. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

Work Management 116

Work Management Trends Business Forrester 116

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

B2BMarketing.net

MARCH 12, 2024

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Zoominfo

FEBRUARY 8, 2021

Three trends appear to help drive the increased funding in 2020: . As the number of cases of Covid-19 continue to fall and more people are vaccinated, it feels like the end is in sight–not necessarily soon but we’re on a pathway to it. Digitization of the back office New products released Selling online.

Trends 230

Trends Startups Zoominfo Paid Search Agency 230

Contently

FEBRUARY 8, 2023

Fortunately, Google Trends is a free tool to help solve these challenges. Such long-tail keywords found through Google Trends are easier to rank for. Spotting and capitalizing on these trends early, especially in a B2C market, will help you ride the popularity wave while it crests. Be careful to time your activities.

Marketing AI 173

Marketing AI Trends Google SEO 173

Zoominfo

JULY 27, 2021

Here are a few trends recruiters should be aware of while looking to hire in the post-pandemic environment. Macroeconomic trends affecting recruitment and hiring in the post-pandemic economy. Labor shortages occur when workers are unavailable, or in this case, not rejoining the labor force as quickly as expected.

Trends 246

Trends Zoominfo Statistics Paid Search Agency 246

BOP Design

JULY 21, 2023

In this post, we’ll take a closer look at why typography matters, steps to take to get improve your website’s typography, as well as trends and considerations for any B2B web design project. Typography Considerations for B2B Web Design Let’s look at a few tips and trends to consider when selecting the typography for your B2B website.

Marketing Websites 91

Marketing Websites Trends B2B Design 91

Porch Group Media

JANUARY 30, 2023

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The post Case Study: Email Marketing first appeared on V12. It’s a brand with a very unique offering.

Case Study 97

Case Study Case Studies Email Marketing Studies 97

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy.

Top of Funnel 295

Top of Funnel Buyer's Journey Trends Lead Scoring 295

HG Data

JANUARY 17, 2024

In this step-by-step video, Brett Castonguay, Customer Success Manager, showcases HG’s best-in-class Market Intelligence and Opportunity Generator tools, demonstrating why this Winter HG Insights has leaped an unprecedented 74 spots to become a Momentum Leader in both of G2’s Sales […] The post HG Use Case: G2 Momentum Leader in Sales (..)

Class 108

Class Marketing Report Video Marketing Marketing 108

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SocialPilot

JANUARY 9, 2024

Let’s shed more light on it’s use cases. When it comes to social media, these three functions branch out into a wide array of exciting use cases. AI-powered tools can draw from a vast database of phrases, idioms, and trending keywords to generate captions that resonate with your target audience. How is AI used in Social Media?

Marketing AI 90

Marketing AI Social Media Media Ethics 90

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. Trend 1: Content! Now, good email content is the trend and the hope. Trend 2: Tie With The AI. Let’s dive into it!

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Martech

DECEMBER 4, 2023

If you’re not leveraging VBB, you’re missing out on significant improvements, as demonstrated by a Tinuiti case study: A +38% increase in conversion rates. This can strain marketing budgets, and in some cases, the return on investment may not justify the increased expenses. A +48% boost in opportunity rate qualification. Get MarTech!

B2B Marketing 106

B2B Marketing Trends B2B Planning 106

Launch Marketing

APRIL 19, 2023

Demonstrating credibility on trends and topics through thought leadership content translates to trust in your product or service and addressing their needs. Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

HG Data

MARCH 21, 2023

The post HG Use Case: SAP Cloud Migration Opportunity appeared first on HG Insights. Hayden Kemp-Robertson, Account Manager, provides a quick visual example of how one of his IT services clients was able to win a large SAP cloud migration opportunity by using Technology Intelligence from HG Insights.

Examples 98

Examples Service Analysis Trends 98

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. To leverage AI effectively, B2B organizations must identify and scope use cases for the technology based on strategic business initiatives. The post Getting smarter together: Trends in AI for B2B marketing appeared first on SmartBrief.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

DealSignal

FEBRUARY 20, 2024

Read about Demand Generation trends for this year and be ready to act. This trend will continue as efficiency is paramount. Doesn’t really matter, it’s a trend that cannot be ignored. In some cases building your own community is harder due to existing communities already being established. That’s DealSignal.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. Twitter Hashtag Dos and Don’ts: DO make it a habit to check the trending hashtags daily.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. It was important for McDonald’s to have the ability to respond immediately to consumers and actively monitor social media trends in real time. This new application provides a stream of information to UA that enables them to immediately identify fitness and health trends.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. Our year-over-year consumer research has observed growth in consumers shopping both sooner and in some cases, year-round for winter holidays. The post Ecommerce trends to watch for this Prime Day appeared first on MarTech. Why we care.

eCommerce 105

eCommerce Trends Amazon Gartner 105

Martech

JUNE 15, 2022

So herewith are my top five predictions for enduring trends. Measuring the effectiveness of personalization remains difficult, and despite breathless vendor case studies, many if not most pilot projects here fail to achieve meaningful ROI. Prioritizing business use cases really helps. Primacy of customer data.

Enterprise Management 127

Enterprise Management Work Management Marketing Management Trends 127

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Current and Trending Content Evergreen content is a powerful long-term asset.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. Buyers have gotten used to remote interactions, and in many cases, have realised that this type of interaction makes it easier for them to get information, place orders, and arrange services.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Harnessing a variety of distinct intent data use cases allows you to plan effectively and make informed decisions.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Litmus

APRIL 26, 2021

“Normal casting to me is a process that strives for representation and in many cases, strives to simply portray the world as it actually is instead of as falsely non-inclusive. Representation shouldn’t be a trend or a campaign—it should be every day. The post Trending in Email Design: Representation appeared first on Litmus.

Trends 126

Trends Design Paid Search Agency Television marketing 126

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

readwrite

DECEMBER 17, 2021

The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119