How to automate your email testing process with Litmus

Litmus

Quality assurance (QA) testing and troubleshooting are critical steps to ensure you’re sending on-brand, error-free emails. And every minute you save on testing your campaigns can make a big difference. Establish a well-defined testing process to catch common email errors.

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3 Email A/B Tests You Should Be Running Right Now [With Examples]

SendX

But you can test each and every element of email marketing with relative ease. In fact, that’s the secret: if you want to turn your email marketing into a gold mine, you need to be obsessively running A/B tests. That’s exactly what you’ll be testing. You should probably test it.

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How to A/B Test Your CTAs to Find The Right Formula (Case Studies Included)

Mailmunch

Is it essential to test your CTAs? The most common areas tested by companies are websites (74%), emails (59%), and landing pages (57%) [ MarketingCharts ]. The bottom line is that testing your CTAs can make a massive difference to your company’s bottom line. A/B Testing.

A/B testing: how to optimize your conversions and generate more results

RockContent

Few tools are as fundamental in this process as A/B tests. By A/B testing your pages and contents, you will be able to identify the best ways to communicate with your audience. In this text, you will learn: What is A/B testing? How can A/B testing benefit your strategy?

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11 Delightfully Simple A/B Testing Best Practices You Can Use Now!

Optinmonster

Are you following A/B testing best practices for your opt-in marketing campaigns? Website split testing is an essential conversion optimization practice. ” Fortunately, this guide will help you learn how to A/B split test like a pro! Schedule Your Tests Correctly.

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60 A/B Testing Examples to Get You More Conversions

Optinmonster

Are you looking for A/B testing examples that you can use to boost conversions on your site? A/B testing is an invaluable part of any marketing strategy. But for most marketers, A/B testing can be something we put on the backburner. Why You Need to A/B Test Your Campaigns.

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The Wikipedia test for content marketing

Biznology

Instead, the site was a sort of collage of generic language, pretty but uninformative images, and links to “assets” like case studies and videos. The post The Wikipedia test for content marketing appeared first on Biznology. Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer.

Email Marketing: Do you test your legacy marketing?

B2B Lead Generation

A key component of the change Chris covered was testing subject lines for a new email campaign. So, in today’s B2B Lead Roundtable Blog, I wanted to share the results of Chris’ email test that you can use to aid your testing and optimization efforts. Before we get started, let’s review the research notes for some background information on the test. Test Design: A/B/C split test. Test your way out of legacy marketing.

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How Testing Drives Subscription Strategies for The Boston Globe

Keywee

The Great Upheaval has driven publishers to test new revenue streams in order to diversify, and at Keywee we’ve seen a lot of our customers begin to test subscription strategies. . Testing, Testing, 1-2-3. The thing is, you can’t A/B test everything all the time.

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Drive Leads, Qualify, Nurture with Personality Tests

Oracle

The challenge many B2B marketers face, however, is how to efficiently serve up the most compelling content on a case by case basis. Enter the “personality” or “persona” test. A persona or personality test (sometimes called an “assessment”) is a series of topical questions structured to match people with specific personalities, patterns, or identities based on their responses. Drive leads and qualify them more rapidly with personality tests.

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A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation

VolunteerMatch was selected as the “client” for this year’s Email Summit live test. The team designed a three-part series of experiments, the first two leading up the interactive live test to launch tomorrow, Feb. Since today marks the first day of Summit activities I’ll be giving you a behind the scenes look at Test No. Check out the MarketingExperiments Blog to learn about the test background and call for treatment ideas and to learn about the results and what they mean.

4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. For instance, suppose you find out during an initial A/B test that a black CTA button on a white background works best.

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A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes

Oracle

Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. The truth is that A/B testing is only powerful if you do it right and avoid the many pitfalls that can undermine your testing. Here’s detailed advice on how to best accomplish all of that and avoid A/B testing’s many potential pitfalls: What to A/B Test. Don’t just test the easy things.

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Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study.

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study.

Best Practices for Testing Marketing Emails

Heinz Marketing

Here’s a list of best practices for testing marketing emails, as you gear up to send out your next batch: Do the first pass (or few passes) yourself. When we get caught up in the rush, it’s easy to get lazy and send that test email off to the rest of our team to review.

How interactive case studies can leverage your conversions

RockContent

In this post, we’ll talk more about this strategy, focusing on interactive case studies. What are interactive case studies? How can interactive case studies fit your strategy? How to create interactive case studies? What are interactive case studies?

How to A/B Test CTAs Like HubSpot Experts

Hubspot

It's easy to think that the copy, color, or placement of a call to action doesn't really matter, but that's not the case. The best ones have been carefully crafted and consistently tested. Decide on a specific factor you want to test. How to A/B Test CTAs like HubSpot Marketers.

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Happy Customers, Glowing Reviews: Litmus Named Leader in Email Testing on G2 Crowd

Litmus

We’re so excited to share that Litmus has been named Spring 2020 Leader in G2 Crowd’s Email Testing category as well as a winner in 10 additional categories. . The Leading Email Testing Solution for Teams of All Sizes.

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Marketers Continue to Explore Use Cases for Big Data

Oracle

Other Possible Use Cases for Big Data. For example, new AI tools might make it possible to come up with more sophisticated tests than just A/B testing in which just a single variable is tested. Imagine tests where multiple variables are tested at the same time. The use of data has always played a role in helping to map out new digital marketing campaigns.

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Bayesian A/B Testing: A More Calculated Approach to an A/B Test

Hubspot

What are some of the reasons you run an A/B test? When I think of the benefits of A/B testing, I think of one of the most popular and concrete ways to experiment with ad designs that are effective for target audiences. Then, I came across a different kind of A/B test.

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How Does OptinMonster Work (8 Benefits + 12 Case Studies)

Optinmonster

If you aren’t sure why a campaign isn’t performing as well as you want, you can easily create split tests with the click of a button. Let’s take a quick look at 12 cases of our customers who saw massive success using OptinMonster.

How to Form an Effective Hypothesis for Optimized Testing

Oracle

A strong hypothesis is the cornerstone to any meaningful and effective test. ” In simpler terms, a hypothesis is a prediction you make before running an experiment or test. Ultimately, the outcome of the test will either prove or disprove your hypothesis.

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Case Study: How AdamEnfroy.com Got 11K+ Email Subscribers in 2019

Optinmonster

Before using OptinMonster, Enfroy was testing out Mailchimp but found its opt-in forms to be lacking. To get the most out of his campaign, he used A/B testing to see how different versions of the campaign performed.

Using the scientific method to test digital marketing strategies

ClickZ

Increasing content personalization, adjusting ad spend, and implementing chat bots can all be effective ways companies can test different hypothesis. 2) Form a hypothesis and test it. The post Using the scientific method to test digital marketing strategies appeared first on ClickZ.

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Ecommerce SEO Case Study: How Primary Arms Grew Organic Revenue by 47% with ClickFlow

Single Grain

In fact, Primary Arms rigorously tested 53 of their product page title tags using ClickFlow over three months and saw such an impressive improvement that they were kind enough to let us share their results and tactics in this case study. So they decided to test new SEO titles.

The Worst Way to Test Agile Marketing, and What to Do Instead

Marketing Insider Group

In case that wasn’t enough, our recent experience navigating the rockiest period in living memory has provided plenty of bumps and bruises to remind us why we need to be as adaptive as possible. So if projects won’t work, how do we test Agile marketing?

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What “test and learn” looks like in practice

Biznology

One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. And what digital marketing experts mean when talking about a “test and learn” culture is one where you put an emphasis on testing your assumptions about your marketing activities, learning from those tests, then doubling down on the areas that work; in other words, fish where the fishin’s good.

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How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How you can convince a client to participate in a case study. How to compose a case study. How to use your case study as a marketing tool that converts. What's are B2B Case Studies and Why Should I Use Them?

Should You Test That? When to Engage in SEO Split Tests

Moz

Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests.

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Should You Test That? When to Engage in SEO Split Tests

Moz

Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests.

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Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

Contently Case Stories is a series highlighting some of Contently’s most successful clients. The beginning of Cardinal Health’s relationship with Contently focused on the fundamentals—researching target groups, testing headlines, and experimenting across different distribution platforms. ” The post Case Story: How Cardinal Health Mastered Paid Content Distribution appeared first on The Content Strategist.

Case Study: UK-Based Retailer Uses Personalization to Boost Conversions, RPU

Evergage

E-commerce Optimization a/b testing e-commerce case study machine learning personalization strategy product recommendations real-time marketing Retail

Want better results? Start with social testing

Sprout Social

Because we tested multiple approaches and found this one was by far the most successful in performance toward our goals.”. Any time you have a hunch, question or challenge related to your strategy, social testing can help you generate powerful insights to support your next steps.

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A/B Testing: A Guide You’ll Want to Bookmark

Convert

A/B testing is a MUST for any growth-driven organization. A/B testing allows you to do this. This A/B testing tutorial will go over everything you need to know about A/B testing to make you a better CRO expert, no matter what your specific role is. What and how to test.

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13 Email A/B Testing Mistakes that Limit Your Success

Litmus

“You have to test, otherwise you are just making an educated guess,” said Stuart Clark of Red C at Litmus Live London 2017. Email A/B testing was a recurring topic at all three Litmus Live events last year, as well as this year. A/B testing can help you uncover high-impact changes in your subject lines, email design, landing pages, and more. Ecommerce brands that A/B test. Test your automated and transactional emails, not just your broadcast and segmented emails.

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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. These three terms come in handy when you are going through the summary statistics of an A/B test.