Salesforce Marketing Cloud

MARCH 4, 2024

Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you. Over 50% of survey respondents agree that improved data quality is essential. But, it’s not all smooth sailing.

Work Management 116

Work Management Trends Business Forrester 116

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Years ago, when I was studying for an MBA, the company 3M was a case study here. Yet a new study by Bain and Google brings something new to the conversation. >>> Need an extra pair of hands?

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

Martech

JANUARY 24, 2024

Pega, along with Oracle, is one of the most prominent, originally using AI for enterprise case management, then introducing it into its customer service offering some nine years ago, and shortly thereafter into its marketing and CRM solutions. Knowledge Buddies can be configured by the enterprise for specific use cases.

Enterprise Management 115

Enterprise Management Marketing Management Vendors Knowledge Base 115

Martech

DECEMBER 1, 2023

This article explores six types of AI use cases in marketing, each offering a unique contribution. There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer. 6 classifications of genAI use cases 1. Generate This is of particular interest to marketers.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Martech

JANUARY 29, 2024

Prompt What are the top use cases for startups using generative ai for growth efforts? Answer For startups looking to leverage generative AI for growth efforts, there are several top use cases that can drive success. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Startups 101

Startups Marketing AI Best Practices Customer Satisfaction 101

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

B2B Marketing Directions

APRIL 20, 2024

The study involved a survey of 3,484 business leaders (all LinkedIn members) from a wide range of industries and company sizes. The survey was conducted November 30 - December 14, 2023, and included respondents from the United States, Canada, the United Kingdom, Germany, Singapore, Australia, and India.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. More RMN use cases to choose from Advertisers will continue to experiment with RMN use cases.

Media 106

Media Advertising Agencies Paid Search Agency Forrester 106

Martech

DECEMBER 27, 2023

This is an example of doing it right: In this case, having only your name, title and company name would be too anonymous. In the best-case scenario, your emails will land in Promotions or Updates. In the worst case — in the spam folder. So, images and links are generally a no-go, but contact information is fine.

Email Marketing 131

Email Marketing Marketing Management Salesforce.com Deliverability 131

Optinmonster

APRIL 15, 2024

The best way to find out: add a survey popup on your site! The best way to do that is to ask, and using a WordPress survey popup plugin can help. A WordPress survey popup plugin can help you create a popup that lets your visitors share their feedback about what they liked or didn’t like about your website.

Customer Surveys 77

Customer Surveys Marketing Websites Marketing Management Template 77

Martech

JANUARY 31, 2024

The use of generative AI in business processes grew by 400% in 2023, and the biggest adopters were RevOps (48% of use cases) followed by IT (31%). Highly complex automation cases have almost doubled over the past two years, while 50% of automation cases stretch over four or more departments. More key findings.

Marketing AI 120

Marketing AI Generation Automation Advertising Mediums 120

ClearVoice

APRIL 13, 2024

There are several types of user feedback: Surveys. Surveys often contain several questions about a particular product, company, event, etc. Compared to surveys, which often occur at scale, interviews convey a sense of exclusivity because they occur one-on-one. You can use polls, surveys, email blasts, etc. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Martech

SEPTEMBER 14, 2023

CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. The survey also found CEOs and CMOs are the two most likely roles to own AI adoption and integration within marketing organizations. 21% say no one owns AI at all. Why we care. Get MarTech!

Marketing AI 122

Marketing AI Customer Surveys Demographics Marketing Report 122

Martech

NOVEMBER 28, 2023

It’s often the case that marketing is among the first areas of an organization to be impacted by job cuts, and that seemed to hold true this time around. This year’s survey will take just a few minutes to complete. Click here to take our Survey The post How did a tumultuous year impact marketers?

Customer Surveys 106

Customer Surveys Budget Programs Click Rate Rules 106

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

Ideal Customer Profiles 129

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 129

Optinmonster

MARCH 21, 2024

Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more. Create a Customer Survey Popup Displaying a simple survey on your site is one of the easiest ways to get feedback.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Martech

JANUARY 10, 2024

It’s always better to show examples and case studies of the process and how it worked to solve a real-life business problem. She also illustrates her points with a case study. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey Get MarTech!

Conference 118

Conference Tips Work Management Marketing Management 118

B2B Marketing Directions

MARCH 24, 2024

In most cases, a B2B buying process begins when a trigger event causes a business person (the potential buyer ) to feel a need or desire to solve a problem or seize an opportunity that may require a purchase. Google Survey Bain & Co. The importance of the initial consideration set is hard to overstate. The Bain & Co./Google

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Martech

DECEMBER 28, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Without a clear problem statement and use case, you will be wasting hours in the AI rabbit hole.

Marketing AI 107

Marketing AI Allocation CMO RFP 107

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Data strategy is key to realizing the potential of AI Data serves as the linchpin of every organization and forms the foundation upon which AI can elevate your use cases with personalized experiences. Identify the specific use cases you are trying to solve and see how AI can help meet those requirements. Take the survey

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Martech

DECEMBER 12, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey 1. Dig deeper: Building a DAM business case 2. How can I use DAM to automate processes?

Digital Asset Management 117

Digital Asset Management Process Work Management Customer Surveys 117

Martech

OCTOBER 23, 2023

More than half (54%) of marketing leaders say they have more freelancers than ever on their teams, according to a survey by talent agency Fiverr Pro. Other surveys have found a third of remote workers are willing to take a pay cut if it means not having to commute to an office. Why the disconnect? Steps to take.

Planning 130

Planning Paid Search Agency Work Management Advertising Agencies 130

Martech

JANUARY 8, 2024

Prompt Can you outline a CDP use case that targets lapsed customers? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1. Business case: This use case is necessary to increase revenue by reactivating lapsed customers, improve customer retention, and drive repeat purchases.

SMS 70

SMS Marketing AI Best Practices CMO 70

Martech

JANUARY 17, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. To prepare for a smooth implementation, organizations should prioritize use cases and group them according to a fixed time frame.

Tips 106

Tips Lead Ranking Paid Search Agency Urgency Marketing 106

Martech

DECEMBER 14, 2023

Dig deeper: Salesforce says AI is the new UI Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey Data Cloud Vector Database. Customer service.

Marketing AI 110

Marketing AI Business Paid Search Agency Marketing Management 110

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Martech

FEBRUARY 13, 2024

Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey Social media mentions more than doubled in one year Social media marketing increased significantly in only a year. “In

Digital Asset Management 129

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 129

Sword and the Script | B2B

OCTOBER 31, 2023

The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall. Overall, the survey puts the average marketing budget at 9.2% Overall, the survey puts the average marketing budget at 9.2% Gartner: 9.1%

Marketing Budget 90

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 90

SmartBrief - Marketing

JANUARY 29, 2024

The survey, with 150 respondents from mid-to-large enterprises, making it one of the largest of its kind, showed some interesting new outcomes. And in the case of social good and social justice, customers, partners and investors have demonstrated a sustained commitment to organizations that reflect these values.

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82

Martech

DECEMBER 7, 2023

“The primary use cases we are thinking about are right across the go-to-market spectrum,” said Steele. ” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. .” Please take this short survey so we can have your input on the state of martech salaries and careers.

Marketo 111

Marketo Customer Surveys Trigger Marketing Amazon 111

Martech

FEBRUARY 7, 2024

The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey The key issues.

Privacy 116

Privacy Google Advertising Agencies Paid Search Agency 116

Martech

JANUARY 19, 2024

Trained on case history in law school, their written arguments are based on precedent. As with the OpenAI/Microsoft case, this comes down to the output, and even more specifically, the user. The argument for Open AI and Microsoft is the copyrighted material is being used for learning purposes (for their tools).

Marketing AI 111

Marketing AI Rules Copyright Generation 111

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. In the B2B use case, emails don’t carry the risk of interrupting a prospect during a busy work day. We’d like to know how it’s been for you.

Email Marketing 130

Email Marketing Marketing AI Enterprise Management Work Management 130

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Salesforce Marketing Cloud

JANUARY 19, 2023

According to a recent Salesforce survey , only 11% of customers agree that their banking institutions anticipate their financial needs, though. Get the survey results With the help of Industry Dive, we recently surveyed 153 senior employees across the banking, insurance, and wealth & asset management industries.

Work Management 97

Work Management Customer Satisfaction Customer Surveys Lead Scoring 97

Martech

DECEMBER 12, 2023

Many teams have early adopters who can help drive the business case before paying to get the whole team involved — especially if the ROI is not clear from the start. Please take this short survey so we can have your input on the state of martech salaries and careers. If a free trial won’t cut it, budget for a pilot project.

Work Management 127

Work Management Marketing Management Budget Programs Software 127