Pulling Case Studies Out of Customers

What Works - What Doesn't

One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. There are many reasons customers don’t want to help you create a case study.

Case Studies 101

Act-On

Case studies can intrigue, inform, inspire, and ultimately convert. But what goes into a case study? Here are some case study basics to get you started. Should you offer a discount to customers who agree to do a case study?

Trending Sources

11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

Webbiquity

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. An engaging case study makes people say, “if it worked for them, it can work for me.”

The Case Against Case Studies

emedia

Case studies…personal, demonstrative, compact. Where does the infamous Case Study fit in? Sales Funnel Content Content Creation Lead Generation Blog Case Studies Blog Post Homepage Resources

Hook your Audience with a Captivating Case Study Presentation

Televerde

The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya.

How to Write a Case Study: The Ultimate Guide & Template

Hubspot

One of the best ways to prove your worth is through compelling case studies. How to Write a Business Case Study: The Ultimate Guide. 1) Find the Right Case Study Candidate. Clients that have seen the best results are going to make the strongest case studies.

10 Inspiring Case Studies of Digital Transformation

Biznology

The case study companies include Zappos, McDonald’s, and U.S. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing.

Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume.

5 Examples Of Exceptional B2B Case Studies

bizible

Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Writing An Engaging Case Study.

10 case studies show how web analytics prove ROI

Biznology

Here are 10 case studies of companies that used insights from web analytics and drove ROI. Do these case studies help you see how insights from web analytics can drive your business’ ROI? What good is data if you don’t know what to do with it?

Marketing Automation Case Studies of Big Business Success

Reachforce

By now, you’ve likely heard a lot about marketing automation software and the ways it can improve the effectiveness of a marketing campaign. However, without concrete examples and evidence, it can be hard to know what’s true and what’s simply an exaggerated marketing pitch.

Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials

Act-On

In a marketplace that’s become crowded with new types of information in new channels, is there still a role for case studies and testimonials? Recent research indicates that case studies are still a popular and effective tactic. The same is true for your case study.

15 Important Ways to Use Case Studies in Your Marketing

Hubspot

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. It doesn’t stop there: The CMI also reports that 63% of UK marketers believe that case studies are effective marketing tactics.

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation Blog

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

12 inspiring social media monitoring case studies

Biznology

Here are 12 inspiring social media monitoring case studies. Do these case studies convince you of the value of social media monitoring? The post 12 inspiring social media monitoring case studies appeared first on Biznology.

13 Case Studies That Prove the Power of Word Choice

Hubspot

Check out these 13 case studies that prove word choice does indeed matter when it comes to optimizing for conversions. 15 Case Studies That Prove Word Choice Matters for Conversions. Have another great case study to add to this list?

Video testimonials and video case studies are a great investment

Biznology

If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business.

How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]

Hubspot

To see the real power of page load time, we compiled 12 case studies from real companies in the infographic below. Take a look at the 12 case studies presented in the infographic below to learn more about the benefits of optimizing page load time.

Mizuno running long tail outreach marketing case study

Biznology

My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Usually, we send a third and final email, a week after that, but not in this case.

Case Study: How One Tech Company Used Humor to Launch a New Brand

The Point

In this case, there was no offer per se, no white paper or Webinar or other information of value.

Use a Little Case Study Psychology to Improve Your Marketing Strategy

Content Standard

Leadership has marked this as a land-and-expand opportunity and they’ve asked you to write a case study that will be used to sell other companies on your services. This loss forces you to take a hard look at your current case study strategy. Why Case Studies Fail.

15 Cases of Marketing Innovation [New eBook]

Modern Marketing

If it takes a village, then this case study collection is the ultimate testament to the super forces driving today’s business innovation. Check out the “Modern Marketing Superheroes” case study collection! .

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3 Important Elements of a Customer Case Study

Modern B2B Marketing

But before our partners can get introduced to our sales teams, we require them to provide at least two case studies. A case study can provide all of this information and more. Below are three critical components of a compelling case study: .

3 Case Studies Profiled at Social Fresh West

Modern Marketing

Here are three case study examples profiled at the conference for their social best practice takeaways: HP and the Power of Social Listening. Social Fresh West 2014, billed as the “secret weapon for social media success,” wrapped up in sunny San Diego last week.

Meant to be Read: Writing a Smart Case Study

Marketri

When it comes to marketing collateral, there are few — if any — assets I like more than the case study. If structured and written correctly, a case study is a relatively short, interesting and effective weapon in your arsenal (i.e.,

If Your Case Studies Aren’t Telling A Story, You’re Making a Mistake

Content Standard

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. The Incredible Opportunity of Case Studies.

4 Ways to Leverage Case Studies in Your B2B Marketing

Marketri

Fortunately, we B2B marketers have been given the gift of the case study, which lends itself perfectly to demonstrating the value of your firm’s solutions. I love case studies because they are (or should be) short, simple, and most importantly - benefit oriented. The ideal case study paints a picture of a business challenge faced by a client, the solution you devised to tackle that problem, and a summary of the results backed up with solid facts.

How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

Annual Revenue in its First Year: Case Study in SaaS Growth appeared first on BuzzSumo. I have always admired the transparency of companies like Buffer and Moz. They openly share data on the development of their business, including their revenue data and salary data.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels. 4 Ways Case Studies Fail.

Why Case Studies are Critical for the Medtech Buyer Persona

Hubspot

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". The Power of the Case Study.

The Ultimate Guide to Creating Compelling Case Studies

Hubspot

Case studies help your leads envision how your product or service would fit into their lives, and often act as that missing piece that moves them to take purchasing action. Finding the Right Case Study Candidate. How to Reach Out to Case Study Participants.

6 case studies show Big Data is helping decision making

Biznology

Here are 6 case studies that show how Big Data is helping companies make better decisions. Do these case studies convince you Big Data is helping companies make better decisions? Photo credit: Kevin Krejci.

Why Case Studies Work in B2B Sales

Sales Intelligence View

The case study is an age old marketing technique that some consider obsolete and outdated in in the face of social media, which offers a place for prospects to search for customer opinions of products and services. Why Use a Case Study? So why a case study?

What We Learned By Filming Our First B2B Case Study Video

bizible

The page features logos, testimonials, and case studies from some of our happiest customers. So, our marketing team set out with a goal to film Bizible’s first video case study. Hopefully, it will help you in creating your very own video case study.

Secrets of Social Media ROI Revealed by 166 Case Studies

Biznology

The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI. The case studies take into account every type of business (B2C, B2B, small business, enterprise, for profit, and non-profit).

How One Company Increased Lead Gen by 2000 Percent - Case Study

Modern Marketing

When the recession hit a few years ago one company found that it needed to transform itself into the largest document management company for the architectural, engineering and construction (AEC) industry in the world. No small undertaking by any means.

Packaging Case Studies to Increase Their Promotional Value

WriteSpark

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Case Studies Content Marketing Sales Materials

The Essential Guide to Creating Case Studies [Free Template]

Hubspot

Enter the ever useful and efficient case study. Case studies give your audience more information about your product or service in the context of a specific company size or vertical. Case studies are also crucial to your sales process.