Case Studies 101

Act-On

Case studies can intrigue, inform, inspire, and ultimately convert. But what goes into a case study? Here are some case study basics to get you started. Should you offer a discount to customers who agree to do a case study?

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

Webbiquity

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. An engaging case study makes people say, “if it worked for them, it can work for me.”

Trending Sources

Pulling Case Studies Out of Customers

What Works - What Doesn't

One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. There are many reasons customers don’t want to help you create a case study.

11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. The Power of a Case Study. Case studies work differently. Crafting the Right Case Study.

5 Examples Of Exceptional B2B Case Studies

bizible

Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Writing An Engaging Case Study.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation Blog

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.

Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials

Act-On

In a marketplace that’s become crowded with new types of information in new channels, is there still a role for case studies and testimonials? Recent research indicates that case studies are still a popular and effective tactic. The same is true for your case study.

How to Write a Case Study: The Ultimate Guide & Template

Hubspot

One of the best ways to prove your worth is through compelling case studies. How to Write a Business Case Study: The Ultimate Guide. 1) Find the Right Case Study Candidate. Clients that have seen the best results are going to make the strongest case studies.

Hook your Audience with a Captivating Case Study Presentation

Televerde

The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya.

10 Inspiring Case Studies of Digital Transformation

Biznology

The case study companies include Zappos, McDonald’s, and U.S. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing.

10 case studies show how web analytics prove ROI

Biznology

Here are 10 case studies of companies that used insights from web analytics and drove ROI. Do these case studies help you see how insights from web analytics can drive your business’ ROI? What good is data if you don’t know what to do with it?

How to Create a Case Study Video That Converts Leads [Video]

Hubspot

Daily Marketing Case Studies

Marketing Automation Case Studies of Big Business Success

Reachforce

By now, you’ve likely heard a lot about marketing automation software and the ways it can improve the effectiveness of a marketing campaign. However, without concrete examples and evidence, it can be hard to know what’s true and what’s simply an exaggerated marketing pitch.

15 Important Ways to Use Case Studies in Your Marketing

Hubspot

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. It doesn’t stop there: The CMI also reports that 63% of UK marketers believe that case studies are effective marketing tactics.

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation Blog

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

12 inspiring social media monitoring case studies

Biznology

Here are 12 inspiring social media monitoring case studies. Do these case studies convince you of the value of social media monitoring? The post 12 inspiring social media monitoring case studies appeared first on Biznology.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels. 4 Ways Case Studies Fail.

13 Case Studies That Prove the Power of Word Choice

Hubspot

Check out these 13 case studies that prove word choice does indeed matter when it comes to optimizing for conversions. 15 Case Studies That Prove Word Choice Matters for Conversions. Have another great case study to add to this list?

Video testimonials and video case studies are a great investment

Biznology

If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business.

Mizuno running long tail outreach marketing case study

Biznology

My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Usually, we send a third and final email, a week after that, but not in this case.

How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]

Hubspot

To see the real power of page load time, we compiled 12 case studies from real companies in the infographic below. Take a look at the 12 case studies presented in the infographic below to learn more about the benefits of optimizing page load time.

Case Study: How One Tech Company Used Humor to Launch a New Brand

The Point

In this case, there was no offer per se, no white paper or Webinar or other information of value.

What We Learned By Filming Our First B2B Case Study Video

bizible

The page features logos, testimonials, and case studies from some of our happiest customers. So, our marketing team set out with a goal to film Bizible’s first video case study. Hopefully, it will help you in creating your very own video case study.

15 Cases of Marketing Innovation [New eBook]

Modern Marketing

If it takes a village, then this case study collection is the ultimate testament to the super forces driving today’s business innovation. Check out the “Modern Marketing Superheroes” case study collection! .

Case 85

Use a Little Case Study Psychology to Improve Your Marketing Strategy

Content Standard

Leadership has marked this as a land-and-expand opportunity and they’ve asked you to write a case study that will be used to sell other companies on your services. This loss forces you to take a hard look at your current case study strategy. Why Case Studies Fail.

Meant to be Read: Writing a Smart Case Study

Marketri

When it comes to marketing collateral, there are few — if any — assets I like more than the case study. If structured and written correctly, a case study is a relatively short, interesting and effective weapon in your arsenal (i.e.,

3 Case Studies Profiled at Social Fresh West

Modern Marketing

Here are three case study examples profiled at the conference for their social best practice takeaways: HP and the Power of Social Listening. Social Fresh West 2014, billed as the “secret weapon for social media success,” wrapped up in sunny San Diego last week.

4 Ways to Leverage Case Studies in Your B2B Marketing

Marketri

Fortunately, we B2B marketers have been given the gift of the case study, which lends itself perfectly to demonstrating the value of your firm’s solutions. I love case studies because they are (or should be) short, simple, and most importantly - benefit oriented. The ideal case study paints a picture of a business challenge faced by a client, the solution you devised to tackle that problem, and a summary of the results backed up with solid facts.

3 Important Elements of a Customer Case Study

Modern B2B Marketing

But before our partners can get introduced to our sales teams, we require them to provide at least two case studies. A case study can provide all of this information and more. Below are three critical components of a compelling case study: .

6 Ways You Could Be Dooming Your Case Studies Before You Even Start Writing

Modern B2B Marketing

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming.

If Your Case Studies Aren’t Telling A Story, You’re Making a Mistake

Content Standard

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. The Incredible Opportunity of Case Studies.

How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

Annual Revenue in its First Year: Case Study in SaaS Growth appeared first on BuzzSumo. I have always admired the transparency of companies like Buffer and Moz. They openly share data on the development of their business, including their revenue data and salary data.

Case Study: How Aqua Security Reached 24% Conversion to MQL

Marketing Envy

Inbound Marketing Case StudyReading time: the best 7 mins you'll spend this week! Aqua provides a virtualized container security platform for enterprises which enables them to add security controls to their development lifecycle. They realized that virtualized containers were the next big thing in datacenter and application technology, but at the same time created new challenges in application security that needed to be addressed.

The Ultimate Guide to Creating Compelling Case Studies

Hubspot

Case studies help your leads envision how your product or service would fit into their lives, and often act as that missing piece that moves them to take purchasing action. Finding the Right Case Study Candidate. How to Reach Out to Case Study Participants.

Why Case Studies are Critical for the Medtech Buyer Persona

Hubspot

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". The Power of the Case Study.

6 case studies show Big Data is helping decision making

Biznology

Here are 6 case studies that show how Big Data is helping companies make better decisions. Do these case studies convince you Big Data is helping companies make better decisions? Photo credit: Kevin Krejci.

Why Case Studies Work in B2B Sales

Sales Intelligence View

The case study is an age old marketing technique that some consider obsolete and outdated in in the face of social media, which offers a place for prospects to search for customer opinions of products and services. Why Use a Case Study? So why a case study?

How We Created Our First B2B Virtual Reality Video Case Study

bizible

We recently created a virtual reality video case study, which, as far as we know, hasn’t been done before. Why A VR Video Case Study? We recorded a 360/VR case study video with our partner Perkuto at Marketo Summit. We love creating new things.