Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should
Unbounce
JANUARY 14, 2020
With stats like these, you can just half-butt your ecomm email promotions and still do pretty good, right? Josh Garofolo , CRO expert at Sway Copy, explains: A product page will never do more than an “okay” job because it needs to cater to everyone—every persona, every use case, every traffic source. Not exactly.
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