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Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should

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With stats like these, you can just half-butt your ecomm email promotions and still do pretty good, right? Josh Garofolo , CRO expert at Sway Copy, explains: A product page will never do more than an “okay” job because it needs to cater to everyone—every persona, every use case, every traffic source. Not exactly.

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Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

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” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). A lower than expected conversion rate might indicate that something went wrong, but engagement stats like these ones can help you sniff out the cause. Of course, you may have other ideas.