Tony Zambito

MARCH 30, 2012

This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . When it comes to the SMB segment and the multiple sub-markets, it is just a plain fact that you cannot be everywhere.

SMB 100

SMB Advertising Channels Enterprise Management Work Management 100

Sana Commerce

AUGUST 27, 2022

Depending on whether you are a large, enterprise company or a small to medium-sized business (SMB or SME), your e-commerce project team can take various shapes. Use our e-commerce ROI calculator to quantify the value of e-commerce for your business, and inform your business case.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Online Marketing Institute

NOVEMBER 2, 2010

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. As a B2B agency, we can be as guilty of letting the learning machine slow down as any client-side marketing team. But we do fight this tendency.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

MARCH 16, 2010

Because you actually know the people you are connected with in most cases, FourSquare and Gowalla feel a lot more like the original Twitter, with a sense of engagement that today’s Twitter can’t deliver. That type of status update has been migrating, first to Facebook , and now to the location services.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124