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The B2B case for retention marketing: 7 key tactics

Martech

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. Customer retention is becoming more of a priority for B2B marketers lately.

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Chief Revenue Regrets – The Sales Leader Blindspot: Early Stage Funnel

InsightSquared

Yet, we are still running forecast and funnel reviews just as we did decades ago … interrogating and inspecting deals to assess the quality of the funnel to meet the number. Forecast vs Funnel Review. It is a tactical inspection to determine confidence and identify risk in the forecast. Neglecting the Early Funnel.

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Integrate Sales and Marketing Software to Streamline Processes

Act-On

Technology can’t solve every problem between sales and marketing. But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Use software as a tool to align sales and marketing departments. That only increases tension, not alignment.

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How to Build a B2B Sales Funnel That Rakes in Dream Customers

Zoominfo

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). That’s where your streamlined, four-stage sales funnel comes in.

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The Business Case and Playbook for Data-Driven Sales Coaching

The state of the market and the state of sales coaching make SCL a wise investment, but you have to do it right. This eBook will serve as a springboard for your business, a playbook, and implementation plan to guide you as you consider an investment of time and money to improve data-driven sales coaching at your company.

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months. Since it promotes an integrated approach to selling, sales enablement involves both marketing and sales teams.

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The Revenue Leaders Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Chances are that if you ask your sales and marketing teams this question, you may open up a can of worms. When these two vital parts of your company’s generating program are at odds, it guarantees only one thing at the end of the day: fewer prospects, fewer qualified leads, and fewer sales.

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The Customer-Powered Enterprise Playbook

Leveraging customers to enhance all aspects of your business strategy will accelerate sales, reduce churn, and increase customer lifetime value. Influitive calls this the Customer-Powered Enterprise—and it can benefit Marketing, Customer Success, Sales, Product Development, Employee Engagement, Developer Relations, and Partner Engagement.

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Teams of all sizes can utilize buyer intent data to more effectively identify where prospects are on their purchase journey, and thus adapt marketing messaging and sales pitches to align with those specific interest signals collected. 5 effective intent data use cases. How intent data is effectively collected (And what to be wary of).