Biznology

MARCH 9, 2017

The case study companies include Zappos, McDonald’s, and U.S. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times. The post 10 Inspiring Case Studies of Digital Transformation appeared first on Biznology.

Case Study 120

Case Study Case Studies Digital Transformation Studies 120

Heinz Marketing

MARCH 29, 2022

Videos allow leads to see products in action and listen to the sales team, which is more compelling than just reading about products. Some great use cases for video selling include but are not limited to: Mini demos. If you haven’t incorporated video into your B2B marketing and sales strategy yet, have no fear. Video Selling.

Sales Cycle 96

Sales Cycle B2B Sales Video Marketing B2B 96

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

JANUARY 25, 2019

A case study is an valuable content asset that mature marketing organizations should develop for use in the sales cycle. To create an exemplary case study, you need to clearly define expectations, determine key client-side contributors, and establish an approval process with your customer.

Case Study 77

Case Study Case Studies Template Studies 77

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

DealSignal

DECEMBER 12, 2018

Case Study: How DealSignal ABM Contact Discovery & Lead Enrichment Help Pramata Lift Conversions 4x. Complete, accurate data drives ABM & sales results. 25% faster sales cycles. Read the case study to learn how complete, accurate data is helping Pramata drive real sales results!

Case Study 59

Case Study Case Studies Account Based Marketing ABM 59

Belkins

FEBRUARY 10, 2020

According to a study by Harvard University, it takes around 7 months to close a B2B deal. Another study revealed that the length of an average B2B sales cycle has increased by 22% in the last 5 years. Well, let’s take a look at the ways to shorten your B2B sales cycle without disturbing your prospects’ peace.

Sales Cycle 57

Sales Cycle B2B Sales B2B Lead Scoring 57

Binary Demand

FEBRUARY 23, 2024

Case study: Imagine a B2B marketing automation platform enhancing business strategies. Let’s see with the help of a case study: Case study: Envision a potential client investigating cloud solutions for their enterprise. In short, investing in intent data yields more robust marketing performance.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Biznology

OCTOBER 24, 2013

Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly. What’s a sales cycle, you ask? Understanding Sales Cycles. Once your buyers are segmented, you can then assign various sales cycles.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

The Point

JULY 27, 2021

Do you have competitive insights or case studies for this account? Having case studies in place that prove success at other companies in the space is a huge advantage. Analyze an account’s recent engagement for signals as to where buying groups may be in the sales cycle. 1:1, 1:Few, 1:Many).

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Madison Logic

JUNE 14, 2023

The Challenge Rachel Simon, the Senior Manager of Demand Generation at AgentSync, is responsible for overseeing the company’s digital media, nurture programs, and account-based efforts.

Multi-Channel 52

Multi-Channel Ideal Customer Profiles Sales Cycle Advertising Channels 52

markempa

JUNE 17, 2012

No deal = broken sales cycle. He says the escalating number of “no decisions” is a sure sign that sales cycles are broken. Take these steps to ensure your sales cycle is set up so you can either win the deal or achieve the second-best option – getting to “no” fast. Base sales cycles on metrics, not hunches.

Sales Cycle 120

Sales Cycle Sales Management B2B Sales Top of Funnel 120

Tiecas

APRIL 5, 2024

The hurdles in industrial marketing strategy for manufacturers can seem daunting because the long and complex sales cycles involve many stakeholders, from engineers to purchasing and executives. Avoid scattered efforts: Written goals prevent reactive tactics, streamlining decision-making in long sales cycles.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. Once you know who your ideal customer base is, sales and marketing can sync on their strategies to make sure these prospects are receiving cohesive content and communication. Which clients had the shortest sales cycle?

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Zoominfo

JANUARY 26, 2021

Long Sales Cycles: Enterprise companies are big, and they want to make sure they are getting best-in-class solutions. For that reason, they usually have longer sales cycles (6-18 months is typical), meaning you have to be on your game for an extended period of time in order to actually close the deal.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Tiecas

FEBRUARY 5, 2024

Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials. Long Sales Cycles : Sales cycles in the manufacturing industry tend to be longer due to the complexity of products and decision-making processes.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

SmartBug Media

JANUARY 10, 2024

A streamlined sales process can help define who does what and get both teams in sync. A smooth handoff between marketing and sales is essential, and a marketing agency can help reduce any friction. Why Should I Have a Process for Our Sales Cycle? Building a sales process can be challenging.

Process 64

Process Top of Funnel Advertising Agencies Paid Search Agency 64

Marketing Insider Group

AUGUST 7, 2023

In fact, the sales cycle for nurtured leads is 23% shorter, and companies that perfect lead nurturing generate 50% more sales-ready leads at a 33% lower cost. Video Source: BBC Ideas Whether it’s a success story , a case study, or a simple anecdote, stories can bring your content to life.

Conversion 214

Conversion Top of Funnel Content Lead Nurturing 214

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

The Point

SEPTEMBER 17, 2014

By introducing email tracks that spoke more directly to people further down the sales cycle, and by adjusting creative and offer strategy for specific job functions, we felt confident that the client’s message would resonate more effectively.”. Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. •

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Binary Demand

FEBRUARY 23, 2024

Case study: Imagine a B2B marketing automation platform enhancing business strategies. Let’s see with the help of a case study: Case study: Envision a potential client investigating cloud solutions for their enterprise. In short, investing in intent data yields more robust marketing performance.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Webbiquity

FEBRUARY 5, 2021

Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. Classifying your leads into several different segments also enables you to develop copy and positioning specifically for individual use cases. The pandemic of 2020 amplified this phenomenon. Image credit: Marketo.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

The Lead Agency

MARCH 17, 2024

Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. Simply adding a few testimonials, case studies, or client logos next to your form can increase your conversion rate by 26%. But what comes first is the lead.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Zoominfo

JUNE 10, 2018

As a B2B sales rep, you already know objections are an unavoidable part of your job. Yet, as we explained in a recent blog post , there are many tips and tricks sales reps can use to bypass common objections during the sales cycle. Leverage customer testimonials or case studies.

Pricing 239

Pricing Price Case Study Case Studies 239

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. An Amazon sale is completed in as few as two or three clicks. Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Marketing Insider Group

AUGUST 10, 2020

A: That was a fun case study. As stated in the case study, the sponsorship of senior leadership at the parent firm has been key to our ability to market to all 300 of their portfolio companies as a market of one. What is the update on the program and what direction has it and your team taken in the interim?

Account Based Marketing 331

Account Based Marketing ABM Work Management Marketing Management 331

Zoominfo

JANUARY 26, 2021

Long Sales Cycles: Enterprise companies are big and they want to make sure they are getting best-in-class solutions. For that reason, they usually have longer sales cycles (6–18 months is typical), meaning you have to be on your game for an extended period of time in order to actually close the deal.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Seismic

DECEMBER 20, 2022

This requires strategic alignment between sales and marketing teams in order to optimize the sales cycle. We firmly believe that the answer lies with sales enablement. In this post, we’ll take a closer look at 5 key steps that GTM leaders can use to build a strong case for better enablement. Do your research.

Marketing Management 40

Marketing Management Marketing Analytics Tools Ad Building Business 40

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies. The timeless case for automation. 2: New sales or marketing leader play. Ready, set, automate.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. What Makes a Good Landing Page?

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record. The Data Dilemma This problem isn’t just anecdotal.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. In a surprising amount of cases, CMOs haven’t even created a space for their brand’s content to live.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Zoominfo

APRIL 22, 2018

For this reason, we’ve provided you with tactics to form better relationships with prospects to get them to open up early on in the sales cycle. Work with your marketing team to offer prospects relevant case studies and content that showcase your company’s credibility. . Reference targeted case studies.

Work Management 235

Work Management Case Studies Sales Cycle Case Study 235

Webbiquity

JANUARY 19, 2023

This typically takes more time than in the case of individual consumer purchases where one person makes a simple decision based on their own needs and wants. It is important for marketers to focus on building long-term relationships with their customers rather than just trying to make the sale quickly, as noted above.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. For example… 1.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304