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How to Keep Your SEO When Relaunching Your Website

Webbiquity

Scan the current website to create a list of all indexable pages (URLs) prior to the relaunch. Make sure to redirect any removed URLs to relevant active pages. To the extent possible, retain all current page URLs. Make sure any changed URLs are properly redirected to the corresponding new URLs on the redesigned site.

SEO 245
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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

In many cases, users now have to scroll to even see the top organic listing. The most basic elements of search results are titles, descriptions, and URLs. Search Result URL Information. Because URLs have a significant impact on marketing efforts (especially SEO), the following best practices should be considered.

SERP 295
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Six Ways to Build Customer Trust Using Your Website

Webbiquity

Provide case studies, testimonials, and reviews. While adding logos of well-known clients helps establish your brand credibility, using case studies, customer testimonials , and reviews further builds trust among your website users. The former refers to the security lock icon next to your URL.

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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Perform a content analysis by listing your competitors, finding their content locations, uncovering their SEO metrics, auditing their content, and reviewing their off-site activity. Execute monthly or quarterly reviews of your annual analysis. Check beyond the “Blog” or “Case Studies” pages of a domain.

Analysis 281
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Collect Customer Feedback on Your Website With These 7 Tips

Optinmonster

Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more. Additionally, companies can gather feedback by monitoring reviews on 3rd-party sites, as well as posts and comments on social media.

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How to Recover From Email Marketing Mistakes: Decision Framework

Litmus

This includes updating image files, adjusting live content, redirecting URLs or links, and clarifying messaging on the landing page. In this case, targeted correction or apology emails might be the best solution. Question 4: Does the error affect all your subscribers?

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4 tips for auditing your marketing automation program

Martech

Because this system is always evolving, the team should review and revise this map on a regular basis — once or twice per year. We’ve seen it where landing pages got updated, the URL was changed, but the page wasn’t redirected,” Schwanke said.