Performance Reviews Suck – The Case for Eliminating Annual Reviews

Marketing Insider Group

The annual performance review has become something employees and, as it turns out, managers dread. Stories abound on the Internet of people complaining about the dreaded annual performance review.

Review 186

12 Easy Tweaks to Ask for Reviews via Email


Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Why is Collecting Reviews Important? The whopping 95% of clients take into consideration reviews before making a purchase.

Review 247

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B2B Customer Review Websites: 3 Tips For Blowing Past Competitors


If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. That’s why Angela Higgins , Manager, Customer Engagement at Code42, made getting high-quality customer reviews a top priority. Angela wanted Code42’s customers to review its endpoint data protection and security product, CrashPlan.

Review 153

Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions. They take online reviews and testimonials to another level.

Why Reviews are Beginning to Matter for B2B Businesses


New business owners know that a review has the potential to make or break their business. A disgruntled customer is every business owner’s worst nightmare, and with scathing reviews spreading on social media faster than you can say “damage control,” companies need to stay on top of their game. It’s widely known that reviews are both important and impactful for B2C businesses, and understanding how to handle reviews is an essential piece of business know-how.

Review 152

Hubspot Review


UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! In that case you can consider HubSpot Medium, which allows you to add tracking keys to your own website. I see two clearly distinct target groups for HubSpot: Small business owners. Marketing departments at mid-size companies.

Review 158

Book Review: Content Rules


Chapman have written the definitive guide to creating nearly any type of content, as well as adding life to traditional formats like customer case studies and FAQ pages. ” They cite research showing that “three out of five shoppers said they always or often use search engines when shopping online…more consumers use search engines than they do coupon sites, retailer emails, consumer reviews, or shopping comparison sites.” Book Reviews Content Marketing

Review 195

Software Review: BigID for Privacy Data Discovery

Customer Experience Matrix

To ease the burden a bit, I’m going to start reviewing privacy systems in this blog. When a data access request is submitted, the system creates a case that is sent to other systems or people to execute. BigID provides a workflow to track the status of these cases but won’t directly change data in source systems. Business flows” map the movement of data through business processes such as reviewing a resume or onboarding a new customer.

Ratings and reviews sites: The new B2B marketing channel


A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features head to head. Peer reviews are highly prized in the purchase decision process, not only for validating the claims of the seller, but for showing evidence of the product’s relevance to the buyer’s own industry.

Review 114

Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me) and software guides (like my VEST report). Some sites verify that the reviewer actually uses the product.

Review 191

The Definitive Guide to Addressing Negative Business Reviews


Social media and review sites give customers free reign to voice their opinion about a business or product. While bad reviews are inevitable, they can still incite panic within your organization—and it’s easy to understand why. In today’s hyper-connected, digital age, online reviews play a large role in the B2B sales cycle. Consider these statistics ( source ): Nearly 95% of online shoppers read online reviews before making a purchase. What is the tone of the review?

Review 175

Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume. Wittreich website case studies

Case Story: How RBC Successfully Scaled Content Across 22 Teams


Contently Case Stories is a series highlighting some of Contently’s most successful clients. With story ideas coming from the marketing team, the product team, and a number of other places, optimizing the content review process was the final piece of the puzzle. During the rollout of significantly more top-funnel content, RBC identified the need to develop a streamlined legal review process that ensured they could publish more frequently across all lines of business. “We

Case 88

How Does OptinMonster Work (8 Benefits + 12 Case Studies)


Here’s what one of our clients had to say on the popular review site, G2: We pride ourselves on our customer support team, but also helping our users empower themselves. Let’s take a quick look at 12 cases of our customers who saw massive success using OptinMonster.

How to Create an Effective B2B Case Study

KoMarketing Associates

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? If a potential buyer comes across a case study they can relate to, you have a great chance of landing yourself a hot lead. Step 3: Format the Case Study.

Book Review: Defy Gravity


She richly illustrates her points throughout with a variety of case studies from the B2B and consumer marketing realms. Tags: Book Reviews Marketing Strategy aligning value with market needs BCG book review Boston Consulting Group matrix business strategy book company value Defy Gravity market focus market value product value Rebel Brown

Review 175

How to Handle a Bad Online Review (the Right Way)

Outbound Engine

Something you’ve been dreading has happened: you received a bad online review. Whether it’s your Yelp page, Facebook Business page or Google business reviews page, the damage is done and it’s public record. Worst of all, the review only tells one side of the story, leaving you, the (hopefully) innocent business owner, to deal with the fallout. Wondering how to handle a bad online review? Now let’s get started on how to handle a bad online review the right way.

Tips for Agencies: How to Streamline Email Review & Approval Processes with Your Clients


When clients trust you with the creation of their email campaigns, a rigorous review of campaign design and content is essential in the creative process. With both internal and external stakeholders involved, the review and approval process needed to finalize the work is too often an inefficient collection of individual actions. hours on getting an email reviewed and collecting approvals. More marketers are unhappy with their review and approval process.

Making the Case for Cascade Cloud

Hannon Hill

In this blog post we take a look at what's to gain by transitioning to Cloud-based solutions and review the top five factors that make a compelling case for Cascade Cloud

Case 52

Pubcon Preview: Content, Media & Site Reviews

KoMarketing Associates

The session will provide tips, tools, and case studies on how content and social teams can better integrate to create a more holistic content marketing strategy and make sure they are hitting the customer at the right place at the right time. — Site Reviews: Focus on Content. Session Details : Examine content and content marketing in this live site review session. What to Expect: In this case, the session details say it all.

Review 227

The case for customer reactivation


Let’s review the strategies that are most effective in stimulating a renewed relationship with your dormant customers, and reducing customer defection and churn. In which case, you must strive to fix the problem. In which case, you need to determine whether there’s another way to serve them profitably. In which case, you must institute a win-back effort. The post The case for customer reactivation appeared first on Biznology.

Case 128

The Breakout Code Review + Bonuses | 6 – Figure Per Year Affiliate Marketing Case Study in 2020

The Breakout Code Review + Bonuses | 6 - Figure Per Year Affiliate Marketing Case Study Check out my bonus page for The Breakout Code - [link] The Breakout Code is an information product where James walks you through EXACTLY how he was able to generate in excess of 150K from scratch, sending thousands of [.]. How to

ClickFlow Review: How We Grew’s SEO Traffic by 327% in 30 Days

Single Grain

And How to Ace It!) * Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]. The post ClickFlow Review: How We Grew’s SEO Traffic by 327% in 30 Days appeared first on Single Grain.

Happy Customers, Glowing Reviews: Litmus Named Leader in Email Testing on G2 Crowd


G2 Crowd, a popular platform for unbiased user reviews, is a valuable source of honest customer feedback for us—and their recently released spring reports made us incredibly proud. Read Andrew’s full review on G2 Crowd. Read Ashley’s full review on G2 Crowd.

Test 77

2018: A RebelMouse Year in Review


As users and publishers grew weary of the platforms, the stigma of employing a paywall dwindled in 2018, giving La Verità the opportunity to become a true case study for the power of subscriptions —a trend that should be closely watched in 2019. Video 2018 year in reviewIt's always overwhelming to think about how far we've come as a company every time December rolls around.

Book Review: SNAP Selling


While the detailed work of implementing SNAP processes will fall on sales, marketing groups can certainly help in areas like research, development of content to support the SNAP process (such as industry-specific white papers and case studies), and even tools to help the sales team execute at specific points in the process. Tags: Book Reviews b2b marketing b2b sales book review compelling value proposition Jill Konrath sales model sales process SNAP Selling

Review 146

Monsterinsights Review: Is This Analytics Plugin Worth It?


In this MonsterInsights review, we’ll examine all its features and help you decide if it is the best fit for your site. In such a case, MonsterInsights will send a notification informing you of tracking categories and also provide a link to a tutorial to get started.

Effective ways to ask for and get more customer reviews

Sprout Social

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. The importance of customer reviews.

Review 107

Case Story: How RBC Successfully Scaled Content Across 22 Teams


Contently Case Stories is a series highlighting some of Contently’s most successful clients. With story ideas coming from the marketing team, the product team, and a number of other places, optimizing the content review process was the final piece of the puzzle. During the rollout of significantly more top-funnel content, RBC identified the need to develop a streamlined legal review process that ensured they could publish more frequently across all lines of business. “We

Case 63

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars. Another recent survey revealed that 66% of B2B marketers found that case studies were "very effective," and another 32% said that they were "quite effective.". What goes into a successful case study?

KoMarketing Year In Review: Top Posts & Milestones from 2017

KoMarketing Associates

New Success Stories – There have been times when prospects would review agency capabilities but question success when more recent case studies could not be publicly discovered. This past year we decided to change that and released two new case studies on SEO-centric content marketing. It’s that time of year again for #secretsanta at KoMarketing! A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been.

Review 210

Making the Case for Case Studies

SmartBug Media

Today’s marketers have a full-time job creating content, generating leads, driving traffic, collaborating across channels, and staying in the know when it comes to understanding the ins and outs of their ideal customer—and a case study can display your success. Though the type of marketing material can vary from infographics to blogs to videos to e-books , the case study is a piece of content that should be in every organization’s front pocket. Create content in a silo.

Book Review: The Power of Strategic Commitment


The authors then outline explicitly why this is the case, and most importantly, what to about it. As a case in point, the authors cite Apple’s retail stores: “Online purchasing has created a new legion of buyers who aren’t willing to wait for bored salespeople to attend to them inn retail outlets. Many books fail to live up to what’s promised on their covers: exciting title, raving blurbs, boring content.

Review 152

17 Helpful SEO Tools and Tool Reviews


Today, there are (in many cases free, or low-cost) tools covering nearly every aspect of content design, on-page, off-page, and technical SEO. Find out in this compilation of web tools and expert tool reviews from the past year and a half. Expert SEO Tools Reviews and Guides. The English isn’t perfect, but the reviews are spot on. For nearly as long as there have been people working on search engine optimization, there have been SEO tools.

Review 215

11 Stats That Make a Case for Landing Pages


If you’ve yet to consider using them or you want to update your current landing page strategy, this piece will go over 11 stats that make a case for using landing pages as a means to increase your conversion rates and generate more leads. 11 Stats That Make a Case for Landing Pages.

RafflePress Review: Is This Giveaway Plugin Any Good?


To answer these questions, we’ve written a detailed RafflePress review so you can see if it’s the best solution for your business. RafflePress Review: Why It’s the Best WordPress Giveaway Plugin. Here are the most useful features we’ve discovered when reviewing the RafflePress plugin.

How to Create Case Study Videos That Win New Business


Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. What is a Case Study Video? The 3 Types of Case Study Videos 4.