Sword and the Script | B2B

JANUARY 23, 2024

All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” The report did not state a margin of error that I observed but it did say the report had a confidence interval of 95%.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Vision Edge Marketing

APRIL 16, 2024

According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs. This was the case for Coca-Cola Bottling Co. A study by Accenture found companies that employ data-driven decisions experience a 30% growth rate.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Contently

FEBRUARY 24, 2022

But as buzzwords and jargon fly around the sector, content marketing leaders may be underusing one of the most critical marketing kit tools—the case study. The case for fintech case studies. And I’m often surprised to see some industry case studies peppered with more product features than customer stories.

Case Studies 108

Case Studies Case Study Studies Peer-to-peer 108

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. Follow these five steps. Frame Your Story. Chat With Your Own Team.

Case Studies 100

Case Studies Case Study Studies Stats 100

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. The study shared where ABM’s business impact has been measured. But what, specifically, should they expect to learn and adapt to?

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

KoMarketing Associates

JUNE 18, 2019

There’s good reason to focus on informational content: The B2B buyer’s journey is only getting longer and more complex, according to Demand Gen Report. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities. What does this mean for B2B marketers? Establish Credibility.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Excelsior Research

OCTOBER 4, 2022

What are social media case studies? What are social media case studies? Whether it is a simple case study or social media case study, companies always get a chance to learn from their own mistakes. This is what is presented in the case studies. What are social media case studies?

Case Studies 52

Case Studies Case Study Social Media Studies 52

Biznology

DECEMBER 28, 2016

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). In other words, many companies report they are undergoing digital transformation even though most don’t know how to go about it.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. If you’re interested in purchasing the full report, click here. Want to read the full report?

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Biznology

MARCH 9, 2017

The case study companies include Zappos, McDonald’s, and U.S. Many companies report they are undergoing digital transformation, even though most don’t know how to go about it. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). Is your company one of them? Like this post?

Case Study 120

Case Study Case Studies Digital Transformation Studies 120

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. CASE STUDY . CASE STUDY . The History of the Hashtag. The growth will immediately follow.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. This year’s study covers six specific professional services industries and is the largest and most sophisticated study of its kind. Download the High Growth Study 2022 Executive Summary.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Lake One

OCTOBER 11, 2023

ServiceMax: A Study in Website Functionality ServiceMax makes field technology for infrastructure producers. User data is collated from all interactions, making their reports more detailed and improving information for the sales and marketing teams.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?! ” Only 29%?!

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Marketing Insider Group

JANUARY 31, 2023

Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Sword and the Script | B2B

MAY 17, 2022

Buyers may need guidance after conducting self-guided research,” according to the report. We know from mounds of research (and experience) that B2B sales cycles are involving more decision-makers – and the Forrester report adds additional context. Moreover, buyers value both types of engagement. Image credit: Unsplash.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. Want to read the full report?

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study. Why are they important?

Case Studies 52

Case Studies Case Study Studies Work Management 52

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. It makes my case for personalizing content , doesn’t it? A McKinsey report predicts that the growth of consumer packaged goods (CPG) outside the traditional West foreshadows an overseas boom, particularly in Asia. Studies project that the technology will do about $1.8 totaled $58.6

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Moz

JANUARY 26, 2021

Depending on the tool you use, your results can vary greatly and — in this case — the more data the better. With this in mind, we’re excited to share that Moz has the largest link data set, according to a study done by Perficient. This award winning firm regularly publishes insightful studies , focused on SEO trends and topics.

Studies 66

Studies Domain SME PageRank 66

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. There may be cases where a customer’s content is great but the image quality is not. Social proof: Boosts Conversions.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Porch Group Media

NOVEMBER 21, 2022

Download the 2022 New Mover Trends Report. The post Case Study: Full-Funnel Connected TV & Omnichannel Programmatic Ad Campaign first appeared on V12. Explore the latest new mover trends and learn why brands can’t afford to miss out on marketing to this lucrative segment.

Case Study 52

Case Study Case Studies Advertising Funnels Top of Funnel 52

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Source: 2019 Content Preferences Survey Report. Source: The B2B Millennial Buyer Survey Report.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Contently

APRIL 11, 2019

This hasn’t always been the case, though. More than 50 percent of B2B content marketers report that their content marketing teams are small or even just one person. The Creative Group releases an annual salary report every year , and sites like Indeed and Glassdoor are pushing to give employers and applicants more transparency.

Studies 165

Studies Work Management Planning Content Marketing 165

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. Moreover, you can also use Outgrow to create reports, analyze, and draw insights from that data for your business.

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

PathFactory

DECEMBER 8, 2022

“With PathFactory, those dashboards and reports are simple to use, easy to understand, and easy to act on. The post Case Study: How Pragmatic Institute Uses AI to Engage Website Visitors appeared first on PathFactory. Trending content – which content assets are visitors engaging with most. It’s much more powerful.”.

Case Study 52

Case Study Case Studies Studies Marketing Websites 52

Webbiquity

NOVEMBER 10, 2020

The 63-page study provides a wealth of insights for B2B marketers and product managers. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Here are seven of the key findings, supplemented by additional observations born of experience. as opposed to products.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Hinge Marketing

JANUARY 11, 2021

It gives me great pleasure to release this year’s High Growth Study. Covering the entire professional services marketplace, it is the largest and most comprehensive study of its kind. Download the 2021 High Growth Study Executive Summary. About the study. About the Study Sample. 1,293 firms participated.

Studies 74

Studies Peer-to-peer Work Management Marketing Management 74

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59