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A Guide to Marketing Automation

Zoominfo

This new email list will send out thank-you emails, and then encourage them to download a case study. Usability – Remember, marketing automation platforms are supposed to simplify your marketing processes – if a tool isn’t easy to use, then it probably won’t help your case. Biggest Obstacles to Marketing Automation Success.

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A Guide to Marketing Automation

Zoominfo

This new email list will send out thank-you emails, and then encourage them to download a case study. Usability – Remember, marketing automation platforms are supposed to simplify your marketing processes – if a tool isn’t easy to use, then it probably won’t help your case.

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Top-10 Demand Generation Vendor Blogs

LeadSloth

Reachforce: The B2B Lead. Reachforce publishes almost daily Lead Generation tips. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop. Marketing VP Adam Blitzer posts less frequently but goes more in-depth.

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Marketing to Millennial business buyers

Biznology

Ask for minimal data elements (but fill in the company profile using an outside provider like ReachForce). Use case studies, testimonials. Make it effortless. Use auto-populate techniques for forms, where possible. Mobile-enable all communications. This means mobile-friendly website and email formats. Ask for referrals. Tell stories.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. Here’s ReachForce. Analytics packages do this all the time to measure website performance. Plus you can research trigger events with Google.

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17 ABM Stats That Will Make You Rethink Your 2021 Strategy

Rollworks

A joint Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing teams. With the increase of positive ABM stats and case studies, organizations are quickly starting to allocate greater percentages of their marketing dollars toward ABM. Close more deals.

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Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

In another study conducted by ReachForce and Marketo 50% of sales time is spent on unproductive prospecting, all while salespeople ignore 80% of marketing leads. Unfortunately, the harsh truth according to Gartner is that 55% of sales teams reject marketing-qualified leads.