Martech

FEBRUARY 12, 2024

or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits. In some cases, generative AI is used to create assets that better match what people are searching for. Why we care. ACAs explained. Generative AI and ACAs.

Marketing AI 104

Marketing AI Google Generation Landing Pages 104

Martech

MARCH 13, 2024

This article explores two key use cases for how AI can enhance customer understanding more efficiently and effectively. While our experience tells us that AI still requires significant human supervision and direction, using AI we can evaluate a broader range of behaviors and scenarios in a shorter time.

Marketing AI 108

Marketing AI Research Paid Search Agency Customer Surveys 108

ScanmarQED

FEBRUARY 8, 2024

A mid-range brand increasing their prices might suddenly compete with different brands other than their current competition and even different consumer preferences and brand image. Price Range Analysis One of the closest analyses related to price elasticity is price range analysis.

Pricing 59

Pricing Price Elasticity Allocation 59

Marketing Insider Group

JUNE 2, 2021

You have to prove your case to them – earn their trust – before they hand over their hard-earned money. It, too, is a subscription service with classes on a wide range of topics. You’ll receive training on a wide range of topics, including: Content fundamentals. Why Should I Learn Content Marketing? They’re skeptics at heart.

Course 333

Course Content Marketing Planning Best Practices 333

Act-On

OCTOBER 4, 2023

Let’s go through some use cases for marketing analytics software. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Or maybe you were stuck in a serious case of marketing FOMO, lamenting the lack of options at your disposal.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Zoominfo

JUNE 2, 2021

ZoomInfo offers three tools in its platform that show different types of buying signals: WebSights tracks which anonymous companies are coming to your website, including specific pages, over a given date range.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Trade Press Services

MARCH 18, 2024

Traditional Publishing Traditional publishers can range from well-recognized entities to small press options. In most cases, however, authors outsource some or all of the development and publishing functions. Every writer works at a different pace, but the average time to write a book ranges from four months to a year or more.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

ANNUITAS

FEBRUARY 24, 2023

Use Cases for a Go-to-Market Assessment Where can an ANNUITAS Go-to-Market Assessment have the most impact? We see three common scenarios: Scaling growth: A key use case – typically with companies growing in the $50M to $250M range – is the need to scale to accelerate growth.

Planning 130

Planning Paid Search Agency Marketing & Strategy Act-On 130

SocialPilot

JANUARY 21, 2024

In our case, Luke was already a customer, which added an authentic testimonial aspect to his post, making the promotion more authentic and trustworthy. Macro-influencers Followers Range : 500k-1m followers Cost Range : $5-$10k Macro influencers have both popularity and niche expertise. That’s not it! Who can use them?

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Martech

JANUARY 22, 2024

We’ve seen chats ranging from simple queries on how to buy marketing technology to folks asking for help evaluating vendors, creating marketing strategies and email copy — and so much more. For example, on the Senior Exec persona , you’ll find six additional prompts ranging from time management to thinking, leadership, and more.

Work Management 104

Work Management Generation Marketing Management CMO 104

Biznology

MARCH 31, 2022

Different platforms have different specialties, use cases — and different subscription costs ranging $0 to $1,000+ per month. These options can work to your advantage when they help you personalize the video, as with video messaging , a big plus for hybrid digital selling. Video sharing resources.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Martech

MAY 30, 2023

And customer service and marketing use cases are the top applications for using AI technology. AI use cases. Small businesses said they are considering AI for a wide range of use cases. Customer service (19%) and marketing (14%) are the top primary use cases for businesses to use AI.

Small Business Marketing 100

Small Business Marketing Planning Business Case Studies 100

Martech

DECEMBER 1, 2023

This article explores six types of AI use cases in marketing, each offering a unique contribution. There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer. 6 classifications of genAI use cases 1. Generate This is of particular interest to marketers.

Marketing AI 140

Marketing AI Classified Ads Generation Lead Ranking 140

ClickDimensions

MARCH 27, 2023

The Marketing Services team can help customers understand how to use our wide range of ClickDimensions tools and solutions, and can even be there with you when building, for example, best in class campaigns to make sure your team is set up for success. – Bauen Group View more Case Studies by checking out our Marketing Services page.

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

Martech

APRIL 16, 2024

They range from the vague (“systematically responding to your customers”) to the prescriptive (“focusing on … customer feedback”). It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing. But in some cases, real-time responses can even be counterproductive.

Enterprise Management 95

Enterprise Management Paid Search Agency Planning Marketing Management 95

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Data strategy is key to realizing the potential of AI Data serves as the linchpin of every organization and forms the foundation upon which AI can elevate your use cases with personalized experiences. Identify the specific use cases you are trying to solve and see how AI can help meet those requirements. Think big and start small.

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Drew Neisser

DECEMBER 8, 2023

She returned to a recent CMO Huddles Bonus Huddle to share a wide range of use cases for GenAI, from copywriting to image generation, from landing page analysis to strategic insights. This is an episode dedicated to optimizing your team’s time and your strategic initiatives.

Copywriting 52

Copywriting CMO Landing Pages Analysis 52

Navigate the Channel

AUGUST 7, 2023

When a user’s smartphone comes within range of a beacon, it triggers the associated app to deliver relevant content or notifications. Addressing Challenges and Limitations Signal Interference and Range Issues Although beacon technology has great potential, signal interference and limited range can pose challenges.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Martech

MARCH 28, 2023

Movable Ink, the personalized content platform, has announced the launch of a new mobile suite , adding to the range of channels where it can use data to create personalized engagement with users. Why we care. Two reasons.

SMS 87

SMS Deep Linking Landing Pages Mobile Marketing 87

B2B Marketing Directions

APRIL 20, 2024

The study involved a survey of 3,484 business leaders (all LinkedIn members) from a wide range of industries and company sizes. Edelman and LinkedIn recently published the findings of their 2024 B2B thought leadership impact study.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Studies Research 59

Hinge Marketing

JANUARY 10, 2023

The sample contained firms of various size ranges, and they do business in every region of the globe. The chart below shows that the High Growth firms are much more likely to use outsourced talent for a wide range of marketing needs. Over 700 firms participated, representing the six industry groups shown below.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Martech

DECEMBER 5, 2022

In some cases, an enterprise will want to take a hybrid approach. These vendors have in some cases a questionable track record of sustaining a positive relationship with your martech team. A best-of-breed CDP provides support for a broad range of use cases and allows you to scale up to add support for additional use cases gradually.

Enterprise Management 86

Enterprise Management Work Management Marketing Management Vendors 86

The Daily Egg

NOVEMBER 3, 2020

But today, mobile app development software makes it possible for people of all skill levels to build apps for a wide range of potential use cases. Years ago, mobile app development was reserved for developers and large organizations with big tech budgets.

Budget Programs 131

Budget Programs Software Best Practices Organization 131

SmartBug Media

FEBRUARY 16, 2024

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. In either case, these methods allow you to experience your offering from an individual customer’s perspective.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Salesforce Marketing Cloud

APRIL 10, 2024

Unlock your data to get the full picture Your AI use cases are only as good as the data they’re based on. But, when data is connected and integrated, AI algorithms can learn from a wider range of data and make connections and predictions from different sources of information. This can result in biased or inaccurate predictions.

Marketing AI 59

Marketing AI Lead Scoring Lead Ranking Marketing Management 59

SmartBug Media

JANUARY 26, 2023

Use Cases for the ZoomInfo Enrich Integration with HubSpot Everyone can benefit from richer, cleaner contact and company data—here are just a few use cases ZoomInfo Enrich could help you with. You can enrich your data on more than 60 points, including employee range, department budgets, revenue, state.

Zoominfo 105

Zoominfo Hubspot CRM Budget Programs 105

Oktopost

MARCH 4, 2024

The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage. This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. Case studies offer this outsider perspective on your product and help boost your credibility.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Martech

JUNE 9, 2023

In all cases, we used our judgment to classify each conversation manually (a labor of love!). Industry (6.9%): Marketers engage with MarTechBot to gain industry-specific insights, ranging from niche marketing strategies to understanding industry trends and benchmarks. This methodology is decidedly imperfect but useful.

Account Based Marketing 93

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 93

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Martech

DECEMBER 14, 2023

Although Einstein 1 Platform capabilities will cover a broad range of marketing and sales functions, an immediate use case falls under customer service. It will also provide citations to source material, to maintain user confidence. Customer service.

Marketing AI 104

Marketing AI Business Paid Search Agency Marketing Management 104

Martech

FEBRUARY 20, 2024

For instance, if your business is selling a payroll product or service, it helps to determine the possible age range, common interests and professional challenges for a human resources director who is likely on the buying team. Build personas based on key roles using demographics and industry-specific attributes.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Stevens & Tate

OCTOBER 18, 2023

Request case studies or examples of campaigns they have executed for similar clients. Range of Services Take into account the breadth of services provided by the advertising agency and assess their compatibility with your marketing requirements.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 91

MKT1

MARCH 14, 2024

Even if you have a horizontal product that can serve a broader audience or set of use cases, you need to get specific in your marketing efforts. A niche typically means an audience segment plus use case to start. Instead, focus on a specific pain point, land with one audience or use case and then expand. Big vision!)

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Martech

DECEMBER 15, 2021

But they diverge based on range and platform. They only have a range of two meters and are useful for proximity location, Josh Francia, Chief Growth Officer at marketing automation provider Blueshift, told us. While marketers look for ways to sell, one use case can go overlooked — convenience. Beacons run on Bluetooth.

Ideal Customer Profiles 109

Ideal Customer Profiles Work Management Marketing Automation Services Marketing Management 109

Heinz Marketing

MARCH 28, 2024

However, as the market evolves, there’s increasing discussion about whether these traditional platforms are being replaced by more niche solutions tailored to specific industries or use cases. Businesses now have a broader range of options to choose from (maybe too many?),

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Martech

JULY 12, 2023

In short, each participant now has access to more data than they had before and can run a wider range of analytics, segmentation and insights. This data could have come from many different venues, but for this case, let’s assume that the customers provided this information as part of their registration on the FMCG’s community site.

Enterprise Management 91

Enterprise Management Work Management Marketing Management Advertising Agencies 91