Marketing Insider Group

APRIL 15, 2024

Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. It’s crafting content that addresses the distinct challenges, questions, and interests of a particular industry or professional group. But don’t just take our word for it.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

Martech

DECEMBER 1, 2023

This article explores six types of AI use cases in marketing, each offering a unique contribution. There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer. The outline should be casual yet informative, formatted for editing in a Word document.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Marketing Insider Group

MARCH 10, 2021

billion searches per day , that’s a lot of unanswered questions. There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. In most cases, Google only shows one featured snippet, although some results will reveal more.

SERP 278

SERP Paid Search Agency Features Companies 278

Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? Copy: The text of your CTA must include strong action words. Here’s why it works: “Start” is an actionable word that tells a user something will happen right away. Start Your Free Trial.

Lead Generation 363

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 363

Webbiquity

NOVEMBER 9, 2021

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Marketing Insider Group

AUGUST 1, 2023

In order to use AI effectively, you need to ask specific questions that address your needs. To get you started with using AI to develop marketing personas, we’ve created a list of five questions to ask with real ChatGPT input and output examples. That way, you can harness the true marketing potential of AI.

Marketing AI 234

Marketing AI Planning Marketing & Strategy Top of Funnel 234

Optinmonster

OCTOBER 17, 2023

It’s generally conducted using observation or unstructured questioning. For instance, when your topic involves sensitive or complex questions. Phenomenology Phenomenological research is based on the root word “phenomena.” For qualitative research, you should always ask open-ended questions.

Research 99

Research Case Studies Case Study Skype 99

Hubspot

JANUARY 7, 2024

Filler words The opening sentences of this post are full of unnecessary filler words: “um,” “like,” “well,” “maybe,” “I think.” Sales reps who use these words sound like hesitant amateurs, so be very careful to avoid them. Words and phrases such as “awesome,” “cool,” and “oh my god!” should be deployed sparingly.

Hubspot 79

Hubspot Work Management Marketing Prospects Marketing Management 79

Salesforce Marketing Cloud

APRIL 18, 2024

In other words – it’s a lot easier and safer to implement than you may realize. Perhaps more importantly, human agents are now freed up to efficiently handle more complex cases. Once an agent is matched with a case, they can then use AI to help make intelligent recommendations and predictions and find information quickly.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Salesforce Marketing Cloud

APRIL 4, 2024

The questions can be structured (with predefined response options) or open-ended (where customers can provide detailed answers). For example, if you want to know about how easy customers find their self-service experience with your company to be, focus your questions on self-service ease of use only.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

ClearVoice

APRIL 13, 2024

Surveys often contain several questions about a particular product, company, event, etc. For example, other companies might think their users need more instructional content when, in reality, they are looking for case-study-type pieces. In this case, you can use Google Forms , which is free and intuitive. Convenience.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Velocity Partners

SEPTEMBER 20, 2023

Here’s a question for you: What do buzzwords and That One Guy You Hate have in common? If I had to write an equation for it, it’d probably look something like: (Lack of relevance or clarification) x (Number of times people see the word) = Buzz effect Why does the buzz effect happen? They pepper your case studies.

Buzz 85

Buzz Effectiveness Digital Transformation Case Studies 85

Contently

MARCH 14, 2023

How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section. A featured snippet may also answer a common question that many people search for answers to.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Sword and the Script | B2B

MARCH 26, 2024

In other words, thought leadership helped them to see themselves in the very problem the vendor was solving. In other words, companies that develop genuine thought leadership have more pricing power. 43% said it “offers concrete guidance and case studies.” Comment: This finding has shown up in the study in prior years as well.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

seo.co

DECEMBER 19, 2021

The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. It determines “keyword density” of each word or phrase in the article. Words and phrases that are repeated more often have higher keyword density. Source: [link]. It reads the article.

Optimization 115

Optimization Keywords SERP SEO 115

Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. These use cases have risks associated with them. Your job is to understand the risk profile of AI content and decide whether the benefits outweigh the risks for your specific company, your specific audience, and your specific use case. Creating content briefs.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Sprout Social

OCTOBER 31, 2023

Plus, explore different types of prompts and use cases. It’s no longer a question of when but how they will adopt AI. Keyword These AI writing prompts are words or phrases that are closest to the goal of the generative content. Read on to understand the mechanics of AI writing prompts and how to craft them for the best results.

Budget Programs 97

Budget Programs Tools Best Practices Enterprise Management 97

Martech

AUGUST 28, 2023

However, this leads to an interesting question: Just because an AI tool can write creative copy, should it always do so? There are certainly some AI ethical questions , but there are also other questions worth asking. In this context, giving an AI tool prompts that it isn’t equipped to handle can also yield questionable results.

Marketing AI 92

Marketing AI Ethics Sample Keywords 92

Salesforce Marketing Cloud

DECEMBER 12, 2023

As more generative AI innovations become available, the question of what’s trustworthy becomes more acute. The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users. Ask them questions like, how did that interaction feel?

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Salesforce Marketing Cloud

OCTOBER 31, 2023

For example, automation can help your support teams by answering simple questions, providing knowledge base recommendations, or automatically routing more complex requests to the right agent. The most advanced bots use generative AI to help personalize responses to customer questions. In two words: generative AI.

Work Management 119

Work Management Autoresponders Automation Service 119

Salesforce Marketing Cloud

DECEMBER 5, 2023

If you answered no to any of those questions, help is available. And start thinking about security and ethics questions early on. Before you start building AI apps, start with these important questions. Here too, the use cases you’ve established will be helpful guides. A common question for IT is buy or build.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Optinmonster

JANUARY 24, 2024

Ask the Right Questions 5. Go 1 Step Further: Conduct a Case Study 7. Ask for Testimonials Directly on Your Website Bonus Tips Put Your Testimonials to Good Use Best Ways to Get Testimonials from Clients & Customers Before we dig into our list, I want to answer an important question: Why should you listen to us? .”

Ideal Customer Profiles 76

Ideal Customer Profiles Tips Case Study Case Studies 76

Martech

FEBRUARY 2, 2024

Words like “data,” “technology” and “platform” were used frequently, indicating discussions about data management and technological solutions in marketing. ” “How do I utilize a Customer Data Platform (CDP) for personalized marketing?” ” Theme No. 2: Data and technology.

Marketing AI 106

Marketing AI Marketing Management Marketing Automation Services Planning 106

Blue Flame Thinking

MARCH 13, 2023

As the saying goes, a picture is worth a thousand words. Sometimes seeing a sample file can address questions, help identify any gaps you need to fill, or point out new opportunities. Keep asking questions. There are no dumb questions. Fallbacks and Notifications, and Edge Cases. Get clarification.

Work Management 91

Work Management Marketing Management Marketing Websites Sample 91

Stevens & Tate

NOVEMBER 25, 2022

Your brand story and your company’s core values dictate exactly who you are and can give you a significant competitive advantage by outlining the age old question, “Who are we, what do we do?” ” In other words, you put your “why’s” and “how’s” on your proverbial sleeve.

Brand Identity 126

Brand Identity Branding Storytelling Buyer Personas 126

Salesforce Marketing Cloud

JULY 14, 2022

It’s a chance to put your product’s best qualities in the spotlight, answer questions, and turn naysayers into believers. Perhaps they still have questions, or they’re skeptical about a product’s capabilities. Product demos should answer questions like, “How does this product work?” A great question will inspire a great answer.

Product 98

Product Customer Satisfaction Planning Automation 98

SmartBug Media

MARCH 31, 2023

That said, email marketing is an incredibly popular strategy for e-commerce businesses, which prompts an important question: How can you stand out from the crowd? Top Qualities of a Captivating Subject Line A captivating subject line starts with the question, What does it mean to be captivating for your audience? Avoid title case.

SMS 98

SMS Bundling Best Practices CAN-SPAM 98

Scoop.it

OCTOBER 27, 2022

In other words, curating content can help you stay above water so you can compete with top competitors and give customers the information they’re searching for. Emphasis on the word “relevant”. Collect and publish hot of the press case studies on your blog. Collect and publish hot of the press case studies on your blog.

Curation 86

Curation Work Management Marketing Management Service 86

Heinz Marketing

MARCH 24, 2022

The ideal range falls between 6-8 words. To make sure the most important part of your subject line gets displayed, shift the compelling details to the first 3-4 words. . Ask questions to motivate readers to open your email for answers. . Magic Words. The second tip is (2) front-load. Create Curiosity .

CAN-SPAM 99

CAN-SPAM Open Rate Urgency Marketing Click Rate 99

Salesforce Marketing Cloud

OCTOBER 10, 2023

It’s what needs to happen before you can ask questions during qualification and discovery (more on these below) and after you’ve done the customer research that guides your prospecting. A word of warning: Make sure your messages are tailored to each prospect. For example, prospecting is a stage in the sales cycle.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Animalz blog

MAY 2, 2023

Using ChatGPT, it is, in fact, almost as easy to write a 5,000-word article as a 500-word one, so we can also expect the average length of published content to continue its upward trend. But the impact of these use cases will be dwarfed by the impact of programmatic SEO.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Optinmonster

MARCH 22, 2024

On the other hand, many publishers still argue the case for keeping blog comments. So the question becomes, do blog comments lead to more traffic? However, Neil was not convinced that this is actually the case, so he did some research. Particularly when you are inundated by tons of spammy or low-quality comments?

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. AI spits out thousands of words in seconds — running laps around their best human counterparts. ” Potential user questions about the topic: Users’ questions might include “what are the best widgets to use?” The results are almost instant.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Sprout Social

SEPTEMBER 11, 2023

Tokenization: Text is broken into smaller units such as words or phrases called tokens. Text cleaning and preprocessing: The text is standardized by removing irrelevant details such as special characters, punctuations and upper cases. To understand how, here is a breakdown of key steps involved in the process.

Marketing AI 107

Marketing AI Process Lead Ranking Analysis 107

Heinz Marketing

JUNE 20, 2023

Talks of a recession have had us questioning “are we in one?”, “are we about to be in one?”, This may include blog posts, whitepapers, case studies, webinars, etc. Consider designing and implementing customer advocacy programs that incentivize and reward satisfied customers for testimonials and case studies.

Webinar Metrics 101

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 101

Oktopost

MARCH 20, 2022

Let’s dig into some of the use cases to understand how Oktopost can help your entire organization leverage social media to reach your goals. The Profile Analysis will enable you to zoom in on what your competitor is posting about, identify their most used words and hashtags, and understand the sentiment around their social campaigns.

Conversion 118

Conversion Business Ideal Customer Profiles Paid Search Agency 118

SmartBug Media

FEBRUARY 16, 2024

In either case, these methods allow you to experience your offering from an individual customer’s perspective. In these instances, it’s important to be clear and careful with wording in feedback prompts. In some cases, it will be best to only ask questions with fixed responses (e.g.,

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59