Vision Edge Marketing

APRIL 16, 2024

This was the case for Coca-Cola Bottling Co. According to a case study published by McKinsey & Company , Dow Chemical’s adoption of data-driven decision-making resulted in a significant growth rate. Have questions? Consolidated (CCBCC), the largest independent Coca-Cola bottler in the United States.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Trade Press Services Newsletter

MARCH 7, 2024

In some cases, successful book publication brings monetary rewards that can build an author’s brand or business. Topics include: Questions Every Author Needs to Answer Exploring Publishing Options Which Publishing Option Is Best for You? Revenue, however, is not the only benefit.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Building the business case for content marketing is often a tricky proposition. So how do you answer the content marketing ROI question: Ask for your overall or average marketing ROI.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Trade Press Services Newsletter

APRIL 4, 2024

Spend the time to answer the questions carefully and thoughtfully and always provide your bio to the host ahead of time. The art of being a great podcast guest requires more than just answering questions or reciting facts and figures. Be prepared to discuss how you or your work relates to the podcast theme and audience interests.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Martech

APRIL 18, 2024

A strategic approach I recommend answering the following questions before investing in any AI tools: Identify the opportunity. Thoughtfully answering these questions will set you and your team up for success when selecting the best approach to your AI toolset. Use cases : Enterprise systems, AWS optimization. Desired outputs.

Marketing AI 116

Marketing AI Paid Search Agency Generation Enterprise Management 116

Martech

MARCH 13, 2024

This article explores two key use cases for how AI can enhance customer understanding more efficiently and effectively. In addition, response credibility decreases as the number of questions increases. The very design of a study and the questions in the survey often reflect the company’s agenda.

Marketing AI 108

Marketing AI Research Paid Search Agency Customer Surveys 108

Convince & Convert

FEBRUARY 9, 2024

Uses for Sales AI You Need to Consider My goal with this list is to give you a checklist of the sales AI use cases to test. Focusing on use cases first is more helpful to your overall strategy. Many of the organizations that use these sales and support chatbots on their websites have existing databases of support questions and answers.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Martech

DECEMBER 1, 2023

This article explores six types of AI use cases in marketing, each offering a unique contribution. There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer. 6 classifications of genAI use cases 1. The next step is maximizing the potential of the system in use.

Marketing AI 140

Marketing AI Classified Ads Generation Lead Ranking 140

The Point

JULY 27, 2021

Next time you’re looking to create a target account list, here are 10 critical questions to consider: 1. Do you have competitive insights or case studies for this account? Having case studies in place that prove success at other companies in the space is a huge advantage. Photo by Ricardo Arce on Unsplash.

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

B2B Marketing Zone Submitted Articles

OCTOBER 2, 2022

In mild cases, BADS will mainly hurt your wallet. But in the more severe cases, it can have serious impact on your overall business health. Find out by answering 8 simple questions. BADS, short for Bad Ads, is a non-viral condition that affects businesses of all sizes. Are you suffering from BADS*?

Viral Marketing 190

Viral Marketing Ads Business 190

Marketing Insider Group

MARCH 18, 2024

In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for. Look at the: Headings Length Tone Visuals What questions are they answering? What questions are they missing? Pose a question, offer a final tip, or encourage action. Start with keyword research.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Sprout Social

APRIL 16, 2024

In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. There’s no one way to do it—you just need to know how to ask the right questions. Consider how you might use these templates to inspire new listening use cases.

Keywords 98

Keywords Template Analysis Barriers 98

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 111

Case Study Case Studies Studies Work Management 111

Salesforce Marketing Cloud

NOVEMBER 6, 2023

” A chief digital officer said their teams brainstormed close to 100 high-level use cases, posing a challenge in prioritization and execution. Read the post Step 1: Identify the right use cases for generative AI in business Any application of generative AI has to start with the question, “what business problem am I trying to solve?”

Generation 111

Generation High Quality Lead Work Management Sales Qualified Leads 111

Sprout Social

FEBRUARY 8, 2024

Customer support tiers bring much-needed order to your case management strategy. The basics of tiered customer service You have questions, we have answers. From there, you can set criteria for case creation. This tier may also include simple questions sent via DM. Why do organizations use tiered support?

Work Management 107

Work Management Marketing Management Service Paid Search Agency 107

Salesforce Marketing Cloud

APRIL 10, 2024

We found that 67% of organizations are now tracking case deflection, typically done through customer self-service or automated processes. To give customers this option, you can provide: A help center, also known as a knowledge base , where customers can search for answers to common questions. This can be done virtually or in-person).

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Salesforce Marketing Cloud

MARCH 19, 2024

In order to train them to answer complex customer questions with accuracy and fluency, Algo knew it needed something more robust than an off-the-shelf LLM, which is typically trained on the public internet, and lacks the specific business context needed to answer questions accurately.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Kevin Indig

APRIL 25, 2023

What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. With the help of industry friends, I found a few case studies that show a significant uplift of +35-100% from implementing SSR. The second question is about opportunity cost.

Case Studies 141

Case Studies Case Study Studies SEO 141

Outgrow

APRIL 24, 2024

That’s a good question. The Big Questions! We can go on to the longer questions, which you can answer. I believe it will not bring so many new use cases, but it will make the user adoption and the user interface so much easier that we will see faster adoption. Enno De Boer: Excellent questions. Being edgy.

Planning 52

Planning Outgrow Work Management Paid Search Agency 52

Salesforce Marketing Cloud

APRIL 3, 2024

Specifically, incorporating case management capabilities allowed students to submit questions as tickets and advisors to easily reply. Let common use cases drive the visual hierarchy Everything critical must be on the first page. The team reduced click paths by focusing on the most common use cases.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Litmus

MARCH 11, 2024

Protect your emails Framework for managing email mistakes Question 1: Is the error minor, inoffensive, and easily understood by your subscribers as a mistake? Question 2: Is the campaign automated or is the send still in progress? Question 3: Can you fix the error or eliminate most of the confusion post-send?

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

Martech

NOVEMBER 17, 2023

Yet, the question arises: if Google is truly the best, why spend billions to maintain default status? The answer could be pivotal in determining the case’s outcome. If the DOJ wins its case, a court order could stop Google’s unfair practices, possibly leading to the company’s breakup. What happened?

Google 105

Google Ad Exchange Statistics Paid Search Agency 105

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Optinmonster

JANUARY 24, 2024

Ask the Right Questions 5. Go 1 Step Further: Conduct a Case Study 7. Ask for Testimonials Directly on Your Website Bonus Tips Put Your Testimonials to Good Use Best Ways to Get Testimonials from Clients & Customers Before we dig into our list, I want to answer an important question: Why should you listen to us?

Ideal Customer Profiles 79

Ideal Customer Profiles Tips Case Study Case Studies 79

Martech

SEPTEMBER 12, 2023

The challenge is for executives, decision-makers and leaders to figure out the use cases and categories, and map them to their organization.” GenAI use cases. These use cases depend on how you will use the tools. Use cases plotted on the two-by-two matrix. Use case categories. GenAI use case categories.

Marketing AI 118

Marketing AI Organization Tools Generation 118

Martech

JANUARY 4, 2024

Those questions are only truly answered on a case-by-case basis. This helps answer the important questions that shed light on the larger picture. While focusing on one or a few facets of a situation can yield positive outcomes, the key question is: How much better can things get if we consider more than a few factors?

Optimization 123

Optimization Analysis Comparison Opt-in 123

Salesforce Marketing Cloud

DECEMBER 5, 2023

If you answered no to any of those questions, help is available. And start thinking about security and ethics questions early on. Before you start building AI apps, start with these important questions. Here too, the use cases you’ve established will be helpful guides. A common question for IT is buy or build.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Data strategy is key to realizing the potential of AI Data serves as the linchpin of every organization and forms the foundation upon which AI can elevate your use cases with personalized experiences. Data strategy answers critical questions such as: Are you working with quality data (i.e. Where does the data originate?

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Martech

APRIL 5, 2024

In some cases, CMOs and other leaders may want to pursue new technologies as this landscape evolves quickly. Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely. This fosters a community where employees can ask questions, share ideas, and continuously learn.

Peer-to-peer 93

Peer-to-peer Paid Search Agency SMS Gartner 93

Salesforce Marketing Cloud

JUNE 12, 2023

So let’s look at the four ways you can use contact center AI, along with example use cases and tips that will help you get started. The large language models powering generative AI can automatically generate a human-like reply to any question. For agents working on several cases all at once, contact center AI can be a real timesaver.

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

Salesforce Marketing Cloud

OCTOBER 23, 2023

Obviously, you need to be able to be clear-eyed about the potential, but be able then to come down to the use cases. Key takeaways: Understand the technology so you can apply it to the right use cases. How should data leaders answer questions about how much to invest in AI, when to expect results, and similar concerns?

Organization 121

Organization Enterprise Management Tips Digital Transformation 121

Martech

JANUARY 29, 2024

Prompt What are the top use cases for startups using generative ai for growth efforts? Answer For startups looking to leverage generative AI for growth efforts, there are several top use cases that can drive success. What KPIs should we measure for each use case? What KPIs should we measure for each use case?

Startups 91

Startups Marketing AI Best Practices Customer Satisfaction 91

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Seismic

FEBRUARY 22, 2024

As we developed the content for this signature session of our Enablement Foundations track at Shift , I found myself immediately overwhelmed with questions: Who is this training for? As I grappled with these questions, I met the client I was collaborating with on the panel. Together, we delved into the questions I had prepared.

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Salesforce Marketing Cloud

MARCH 4, 2024

Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals.

Work Management 116

Work Management Trends Business Forrester 116

Martech

FEBRUARY 26, 2024

Bring real customer experience-based AI use cases to your leadership. In advance of the session, we had some related questions for Justin. A: This is really dependent on whether legitimate use-cases have been discussed, whether business needs exist, and whether the leadership team has developed an AI strategy.

Conference 85

Conference Marketing AI Marketing Analytics Tools Paid Search Agency 85

Salesforce Marketing Cloud

JUNE 26, 2023

They question whether it will replace human capabilities or add complexity without delivering tangible benefits. Assess your AI adoption readiness One of the questions often asked by customers as they embark on their AI journey is, “Where do I start?” Imagine the possibilities of a strategic AI adoption.

Work Management 97

Work Management Validation Barriers Guidelines 97