Outgrow

SEPTEMBER 21, 2021

Interactive Calculator Case Study – How BEMO generated $4M Worth of Prospects. We are back with another fantastic Outgrow interactive calculator case study. In this interactive calculator case study, we discuss how BEMO leveraged Outgrow x Intercom integration to achieve fantastic results. .

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Case Studies Case Study Outgrow Studies 52

Square 2 Marketing

FEBRUARY 9, 2024

Your prospects want to work with a partner that will educate them, help them choose the right services and provide dependable support after the sale. Marketing case studies bring your unique benefits and services to life through real customer experiences that help prospects know, like and trust your business.

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Case Study Case Studies Studies Peer-to-peer 82

ClearVoice

MARCH 27, 2023

Case studies are a vital part of many marketing campaigns, providing concrete examples of how your business helps users. When carefully crafted, a case study becomes a cornerstone of your decision-stage content marketing strategy—creating leads, deals, and conversions. What is a Case Study in Marketing?

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Case Studies Case Study Top of Funnel Studies 98

ClearVoice

MARCH 3, 2023

Testimonials and case studies can help influence potential leads and customers. Also, how to use customer testimonials and case studies to increase trust in your business. A case study goes a step further. Case studies offer a more comprehensive look at how your product or service solved a problem.

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Case Studies Case Study Studies Touchpoints 97

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

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Case Study Case Studies Studies Work Management 107

Sword and the Script | B2B

MARCH 26, 2024

The takeaway here is that prospects respond better to brands that set out to inform rather than sell. Comment: A separate survey, which I covered recently, found that B2B prospects are “ 69% of the way through a buying cycle ” before they ever speak to a sales representative. 43% said it “offers concrete guidance and case studies.”

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. What was their pain?

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Case Study Case Studies PR Studies 62

SmartBug Media

DECEMBER 16, 2022

Case studies offer one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the buyer’s journey.

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Case Study Case Studies Studies Work Management 98

KoMarketing Associates

MAY 15, 2018

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ?

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Case Study Case Studies Studies Effectiveness 152

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. But when you’re able to bring these elements to life with a vivid story that brings your solution to life for the reader, you dramatically increase the likelihood of converting a warm lead into a hot prospect. Frame Your Story. Chat With Your Own Team.

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Case Studies Case Study Studies Stats 100

Porch Group Media

JANUARY 30, 2023

Luci: And I just want to clarify for those joining us today, this was a prospecting campaign? The post Case Study: Email Marketing first appeared on V12. So, an email click-through rate of 3.65%, that’s on delivered. We saw CRM-level open rates in this program and you see here the return on investment was huge.

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Case Study Case Studies Email Marketing Studies 97

KoMarketing Associates

JUNE 18, 2019

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs. Don’t just state results without explaining how the customer got there. Our team is small.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

DivvyHQ

JULY 23, 2021

Case studies are one of the most valuable types of content your content marketing team can create. They tell the story of your solutions solving real-world problems, and that’s a story that no prospect can resist. Here's a quick guide on how to write a killer case study.

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Case Study Case Studies Studies Top of Funnel 115

Contently

FEBRUARY 24, 2022

But as buzzwords and jargon fly around the sector, content marketing leaders may be underusing one of the most critical marketing kit tools—the case study. The case for fintech case studies. And I’m often surprised to see some industry case studies peppered with more product features than customer stories.

Case Studies 108

Case Studies Case Study Studies Peer-to-peer 108

Sword and the Script | B2B

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. Thought leadership helps prospective customers become aware of the problem – and without feeling like they are getting a sales pitch. This is true generally in innovation.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Webbiquity

APRIL 19, 2022

Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Guest post by Brent Zahradnik.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Webbiquity

JANUARY 5, 2017

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story. Unexpected Successes.

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Case Studies Case Study Studies B2B Marketing 214

The Lead Agency

MAY 25, 2023

As prospects seek information about your product or service to determine whether it’s what they’re looking for and whether to enquire to find out more, case studies paint a clear picture of how it looks in action and establish greater credibility.

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Case Study Case Studies Storytelling Studies 62

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Heinz Marketing

AUGUST 20, 2022

Four Steps to Stronger B2B Case Studies. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. Wiesner notes on the subject: “Case studies go right to the heart of your credibility. In this podcast, George B. ” 7 Reasons Marketing Return on Investment Is a Challenge.

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Case Studies Case Study Studies ROI 84

SmartBug Media

JANUARY 29, 2020

With so many types of content to choose from, it can be difficult to determine the best options for engaging prospects and turning them into customers. However, one form of content that routinely leads the pack is the customer case study. Below we dive into nine ways you can start using customer case studies in your marketing.

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Case Study Case Studies Studies Paid Search Agency 113

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. Key takeaways So what can we learn from this case study? Source: RH Blake 2.

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Case Studies Case Study Studies Buy 72

nDash

JULY 19, 2022

When it comes to creating content that inspires action and gets results, customer case studies check all the boxes. Case studies detail how your company solved a specific problem. A case study brings two powerful elements together–demonstrated expertise and storytelling. Lead Generation. Educate Consumers.

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Case Studies Case Study Studies Ideal Customer Profiles 52

SendinBlue

OCTOBER 30, 2018

The post Marketing Automation Case Study: How Rhinov is automating prospect follow-ups with SendinBlue appeared first on SendinBlue Blog. Discover how this French startup is using SendinBlue to boost sales! Launched in 2013, Rhinov is an online interior design firm aimed at making the interior design […].

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Case Study Case Studies Marketing Prospects Automation 40

SendinBlue

OCTOBER 30, 2018

The post Marketing Automation Case Study: How Rhinov is automating prospect follow-ups with SendinBlue appeared first on SendinBlue Blog. Launched in 2013, Rhinov is an online interior design firm aimed at making the interior design process more accessible and pain-free. What’s the concept?

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Case Study Case Studies Marketing Prospects Automation 40

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. In this case study, conversational expectations were: The webinar would have a maximum of 4 sponsors. This would be a single-day webinar event.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Where to Use Case Studies. Case studies are an important part of your content marketing strategy.

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Case Studies Case Study Studies Work Management 84

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

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Case Studies Case Study Studies Practices 114

PureB2B

APRIL 22, 2022

More often than not, simply telling your prospects how your company and its product or services can benefit them isn’t enough to convince them to buy—no matter how good your marketing collateral and sales engagements are. This is where B2B case studies come in. This is where B2B case studies come in.

Case Studies 62

Case Studies Case Study B2B Sales Studies 62

Hinge Marketing

JANUARY 10, 2023

And, as if that weren’t enough, firms are faced with the prospect of working with clients who have increased expectations around digital engagement. This year’s edition of the High Growth Study provides a resounding yes to that question. About the Study. This year’s study taps into a robust sample.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Lake One

OCTOBER 11, 2023

AI in B2B sales and marketing has made significant strides recently, helping marketers and sales teams narrow down leads, segment customer lists into finer detail, and plan campaigns that speak directly to prospects. They won’t waste their efforts trying to convince a lukewarm prospect to jump into a top-tier package.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. This year’s study covers six specific professional services industries and is the largest and most sophisticated study of its kind. Download the High Growth Study 2022 Executive Summary.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

ClearVoice

JULY 18, 2023

SaaS companies probably can’t get buyer reviews on social media — but they can invest in case studies. For cloud computing companies, case studies serve as a powerful marketing tool. That is why case studies are an effective form of content marketing when you want to reach cloud computing companies.

Case Studies 52

Case Studies Case Study Studies Top of Funnel 52

WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? Has the customer agreed to participate in the case study?

Case Studies 120

Case Studies Case Study Studies Validation 120

WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? Has the customer agreed to participate in the case study?

Case Studies 120

Case Studies Case Study Studies Validation 120

Sales Engine

AUGUST 2, 2017

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. Previously, sales representatives controlled what prospects could learn, when, and from whom.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. There may be cases where a customer’s content is great but the image quality is not.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346