Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

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SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers?

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Martech

AUGUST 27, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

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Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. It’s not just data privacy legislation that’s changing the game for email. Marketers can no longer use personal data without restrictions. Security bots may inflate click rates in email reports.

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Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. In October 2021 , shortly after MPP was released, Litmus Email Analytics data indicated that 14.35% of Apple opens were impacted by Apple Mail Privacy Protection.

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Martech

DECEMBER 8, 2023

Researching, brainstorming and copy editing are all acceptable use cases for generative AI. Acceptable/unacceptable uses of AI Here are just a few generative AI use cases that are acceptable or unacceptable: Don’t use generative AI to write articles, computer code, or complete other tasks. They are also responsible for transparency.

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Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. What changed with Litmus’ email client market share site? Apple: 51.4%.

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Martech

FEBRUARY 16, 2023

As part of their Building for Privacy Series, the organization also released a primer for clean rooms that outlines the industry with definitions and concepts, and includes a roadmap of future clean room proposals and initiatives. The new specifications offer guidance across various DCR use cases in digital advertising. Get MarTech!

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Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

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Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.

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Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. This may be the case (or close to it) across the board, so consider optimizing your emails for Dark Mode.

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Hubspot

AUGUST 9, 2017

At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle. Privacy Shield.

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Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Now it seems we need to add Gmail–which is prefetching images under certain circumstances–to the list, too. To know that, you have to know your audience.

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Litmus

NOVEMBER 16, 2021

As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical. With email, you’re able to set up exact testing parameters, which isn’t necessarily the case with other channels. Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP).

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Spiralytics

JANUARY 11, 2023

But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. But in case it didn’t work, then you need to come up with more interesting ideas. In such cases, you can use AI-based writing software to find the right words to spice up your content.

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Martech

OCTOBER 3, 2022

It is no secret that privacy regulations have evolved. Federal and state regulations have clamped down on collecting that data, so this is no longer the case. Further, privacy regulations also vary throughout the world. Dig deeper: With Apple privacy protections hurting revenue, some companies are finding ways around it.

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Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. Apple is targeting personally identifiable attributes, which is not the main use case for Parse.ly,” says Parse.ly

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Litmus

OCTOBER 27, 2021

Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. He continued the conversation on the (virtual) stage during his session, “Apple’s Mail Privacy Protection: How It Will Affect Email Marketers & How They Should Respond.”. Build and implement MPP solutions before late 2022.

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Sprout Social

AUGUST 21, 2023

Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons. Watch the video below to hear their hot takes on the benefits and fears of AI, including job replacement: Privacy concerns Concerns surrounding data privacy, protection and security are top of mind for brands.

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Porch Group Media

FEBRUARY 2, 2022

How to measure success and look beyond open rates as a success metric — Apple’s Mail Privacy Protection (MPP) has made open rates unreliable. Email Marketing Case Studies — Case learning from the V12 email team on what is working for our clients and how you can duplicate this success.

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Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April: To answer the question about why is Apple doing this—this is a big pillar of their brand message: privacy. The places where we have seen some changes where the use case relied on opens would be campaign logic. Will we see others follow suit?

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Martech

OCTOBER 18, 2021

Keeping pace with privacy laws and practices. “We’re We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. Privacy laws in Europe and in some U.S.

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Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Apple’s privacy changes are here. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.”

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Biznology

JANUARY 14, 2019

In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook brand. The Facebook founder and CEO essentially traded a core value, privacy, for profits.

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Litmus

DECEMBER 7, 2022

Data privacy will demand that social media and email cross-pollinate. This will give email developers opportunities to experiment and build proof of concepts demonstrating AMP capabilities and use cases that will benefit their users. Many marketers are relying on social media to grow an audience that they do not own.

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Litmus

OCTOBER 28, 2022

When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. We’re seeing some changes in the way open rates look: inflated in some cases, and in others, a drop—which would tell you, your mail is probably going to the spam folder. We fired a pixel.’

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SmartBug Media

AUGUST 23, 2023

In terms of worldwide impact across sectors, there are few cases comparable to the emergence of generative artificial intelligence (AI). Use Cases for Artificial Intelligence in Marketing Society is only starting to grasp the potential of generative AI and machine learning to streamline previously tedious or time-consuming tasks.

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Litmus

SEPTEMBER 20, 2022

If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Optimize your preview text : Use our preview text hack in cases where copy is too long or short. Revenue per subscriber (RPS). Churn rate.

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ClickZ

OCTOBER 23, 2019

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. This is a mistake.

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Martech Advisor

MARCH 9, 2020

Two of such regulations and compliances are the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). As March celebrates National Consumer Protection Week (March 1-7) and World Consumer Rights Day (March 15), let's understand what you, as a marketer, need to know about consumer protection and rights.

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DotDigital

OCTOBER 11, 2021

Several regulations have already been developed and widely accepted across the world to encourage not only respectful practices but also data privacy protection. They are on-hand to help you with all things SMS, from strategic advice, recommendations on sending method, and where applicable use case registration as well.

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Litmus

JULY 28, 2021

I’m not exactly sure who “they” are, but in this case, I agree with them. Most email clients will pull preview text from the first lines of copy in your email, but there are a few that will pull it from an image ALT text, or in rare cases, from code such as <a> tags. Originally published on February 8, 2017, by Lauren Smith.

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Litmus

JULY 8, 2021

While still useful in some cases—like measuring interactive emails , awareness, or readership—you’ll want to start looking at email engagement in new ways. Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Email revenue and profit. Lead generation. What about the open rate?

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Magisto

JANUARY 13, 2020

It stands for Children’s Online Privacy Protection Act, and since the enforcement of YouTube’s settlement with FTC (Federal Trade Commission), it’s going to have a significant effect on video content and creators. The COPPA rule was promulgated in 1998 to protect Children’s privacy online.

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Liveintent

NOVEMBER 2, 2021

.” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. In the last few years alone, Apple has rolled out ITP (Intelligent Tracking Prevention) in Safari, ATT (App Tracking Transparency), and MPP (Mail Privacy Protection). Here’s how.

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Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. 43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. Table of Contents. Email Usage. Email ROI.

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Goolara

DECEMBER 8, 2020

In June of 2018, Governor Jerry Brown signed into law the California Consumer Privacy Act (CCPA). Taking its inspiration from the European Union’s General Data Protection Regulation (GDPR), the CCPA was intended to protect online data privacy. The California Privacy Protection Agency.

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